Developmentally speaking, toys are training tools that help children to learn the immense range of skills ultimately necessary for coping with adult life, which means that even the most seemingly frivolous of the July 2017 toys trends has incalculable value. Whether technological, informative, or mechanical, the newest toys all give children some sort of takeaway.
In case someone happens to be living in a deep underground chasm, fidget spinners have spun up a furor among kids and adults alike, and many toy companies are seizing on the fad. Fidgetbase is a software company selling a file that allows users to 3D print their own version of the spinning toy, and other companies are looking to strike the next fidgeting gold mine — the makers of the Mokuru are one such example.
Top 45 Toys Trends in July

45
Wooden Fidget Toys
MOKURU is a Desktop Toy That Flips, Rolls and Does Tricks

44
Professional Centrifugal Fidget Spinners
The 'Momentum 360' Hand Spinner Occupies Idle Hands

43
Customizable Fidget Toys
The 'B-Calm' Fidget Spinner Toy Allows Arms to be Added and Removed
42
Shifting Cube Fidget Toys
The 'INFINITY CUBE' Fidget Toy Lets You Fold Portions Over and Over
41
Expressive Toy Wearables
Hasbro's Hanazuki Toy Range Helps to Connect Kids with Their Emotions
40
Outdoor Multi-Age Playgrounds
BAM's Indigo Playgrounds are Designed for Children of Varying Ages
39
Video-Recording Frisbees
The 'VFO' Flying Disc Captures Trick Shots and Catches During Play
38
3D-Printed Fidget Spinners
Fidgetbase is Sharing $1 Files for Printing a DIY Fidget Spinner
37
Diverse Male Dolls
Mattel Canada is Launching 15 New Ken Dolls as Part of 'The New Crew'
36
Pixelated DIY Art Supplies
The PELCRAFT Personalized Wall Art Modules are Modernly Stylish
35
Replica Cult Cartoon Tools
The New Funko Portal Gun is a 'Rick and Morty' Cosplay Essential
34
Reality Star Fidget Spinners
Kim Kardashian Released Her Own Fidget Spinner Gadgets
33
Vertical Bean Bag Games
The 'Bean Bag Bucketz' Toss Game Creates a Competition Anywhere
32
Connected Superhero Toys
The Sphero Spider-Man Toy Connects to a Network for Software Updates
31
Bluetooth Boxing Glove Games
The 'Jabii' Boxing Game Offers a Fun, Safe and Connected Experience
30
Toy Brick Pet Art
These Jekca Cat Sculptures Let You Build Your Own Calico
29
Pop-Up Toy Cafes
The Shopkins Macaron Café Brings the Collectible Playsets to Life
28
Dry-Erase Board Games
This DIY Board Game Kit Boasts a Reusable Base and Cards
27
Lace-Tightening LEGO Machines
This DIY Lego Machine Will Tie Your Shoe Laces for You
26
Folding Block Toy Boxes
The 'Teebee' Portable Toy Box Works with Popular Building Blocks
25
Floating Disco Bath Lights
These LED Lights Turn One's Bath into a Party Experience
24
Digitized Pingpong Nets
The 'Smart Net' Automatically Keeps Score with an Infrared Sensor
23
Code-Teaching Computer Puzzles
The 'Turing Tumble' Mechanical Puzzle Teaches the Basics of Coding
22
Oversized Gradient Jigsaw Puzzles
The 5,000 Colors Jigsaw Puzzle Has Pieces with Individual Colors
21
Gesture-Controlled Cartoon Toys
Wow! Stuff's RC Minions are Powered by Heliball Flight Technology
20
LEGO-Infused Art Installations
Magenta Design Studio's 'Opposite' Celebrates the Beauty of LEGO
19
Magnetic Hardwood Dice Trays
The 'SnapDice' Dice Rolling Tray Streamlines Gameplay
18
Air Plant Chess Sets
The Air Plant Living Modern Chess Sets Feature Real Greenery
17
Soccer Tailgate Game Devices
The 'Wobblrs' Tailgate Game is a Fun Way to Improve Skills
16
Board Game Subscription Services
The Hasbro Game Crate Delivers New Games Every Three Months
15
Cartoon Programming Toys
This Minion Coding Toy Flatulates on Command
14
Score-Keeping Sports Balls
The 'LoopBall' Keeps Count, Monitors Play and Much More
13
VR Racing Toys
'VR Real Feel Racing' Recreates the Racing Experience at Home
12
Monkey Reserve Gift Shops
The New Affenberg Salem Gift Shop Was Designed by Konrad Knoblauch
11
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
10
Museum-Inspired LEGO Kits
The LEGO Guggenheim Museum Kit Celebrates the Architect's 150th Birthday
9
Storytelling Wallpapers
'Magic Wallpaper' Provides Hundreds of Children's Stories
8
Conductive Dough Toys
Dough Universe's 'Electro Dough' for Kids Teaches STEAM Principles
7
Coincidental Discovery Toys
Sony's 'toio' Lets Kids Build and Play with Robotics
6
Cooperative Survival Games
Sub Terra is an Award-Winning Survival Game for Up to Six Players
5
Language-Teaching Tile Games
'Chineasy Tiles' Encourage People to Learn Chinese Through Gameplay
4
Sushi Ferris Wheels
Japanese Toy Manufacturer Takara Tomy Created a Mini Sushi Ferris Wheel
3
Sushi-Themed Strategy Games
'Sushi Go Party!' is an Award-Winning Family Pick and Pass Card Game
2
Bribery-Based Card Games
'Pricetitution' is a Fun Card Game That Says "Everyone Has a Price"
1
Camouflage-Inspired Card Games
The Chameleon is a Family Game That Encourages Blending In
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Kid-Friendly 3D Printers
The Kidoodle MiniBox A1 Bolsters Creativity & STEM Learning
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
Child-Friendly Medication Dispensers
The 'Singing Bottle' Concept by Fengrui Wang is Interactive
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Minimalist Japanese Fidget Toys
The ZENLET 'fingerdama' Helps Slow the Mind Through Play
Multipurpose Children's Pillows
Kid Cubes are the Playful Pillows Every Child Will Love
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Sustainable Kinetic Sand Toys
Kinetic Sand Project Planet Encourages Ecosystem Protection
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Sensory Stimulated Toy Cars
Hot Wheels' Flippin’ Fast Die-Cast Cars are Made with ASAN
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Recordable Otter Toys
Slumberkins' Otter Helps Kids Feel Connected to Love Ones No Matter How Far
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Therapeutic Fidget Toys
Speks Magnet Balls Offer a Distraction from Everyday Stressors
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Virtual Reality Bendable Controllers
Minkyu Oh Designs the Cogito Concept with AR Technology
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Digital Icon-Inspired Tennis Balls
Wilson and Apple Join Forces to Bring the Digital Wheel to Life
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Anthropomorphized Gaming Systems
The 'Playdate' Handheld Gaming Device Has a Charming Function
Playful AI Tools
Morrama Releases Concept Collection of AI Tools for Children's Mental Health
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Anxiety Relief Plush Toys
The Worry Monster Teaches Kids to Express Their Feelings
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Dynamic Movement Chairs
The 'Wobbl' Rocking Chair by Ellie Kim Has a Curvaceous Base
Programming Code-Powered Toy Cars
The 'Zerone 2' Teaches Kids Programming Basics in a Fun Way
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Anxiety-Targeted Fidget Spinning Rings
The Spinner Ring Combines Tranquility with Style
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Bio-Material Fidget Toys
Zinkeez is a Sensory Fidget Toy Inspired by TikTok-Viral Threading Videos
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Surreal Dark Comedy Toys
Moose Toys Created a Line for YouTube-Viral Amazing Digital Circus
Comprehensive 3D Printing Resources
'Udemy' Offers Engaging Online Courses on 3D Printing
Multifunctional Personal Mobility Devices
The Modi Fuses a Skateboard, Scooter, and Hoverboard
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Industrial Fidget-Friendly Rings
This 9-Zone Titanium Mechanical Ring Satisfies Fidget Needs
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Vending Machine Toys
Melissa & Doug's Wooden Vending Machine Play Set is Screen-Free
Virtual Learning Playgrounds
GlobeKin Offers Real-World Learning Experiences for Children
Content Idea Generators
Spin The Wheel and Capture Content Ideas Based on Your Online Presence
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Celebratory Puzzle Toys
The 50th Anniversary Rubik's Cube Commemorates Five Decades of Play
Resilient Play Platforms
Hot Wheels' Challenge Accepted Fosters a Growth Mindset in Kids
Modular Spinning Gamer Accessories
The 'NEO SPIN' is Precision Crafted from All Metal Materials
Finger-Sized Throwing Games
Tactic Games Launches the New Mölkky Minipeli Skittle-Throwing Game
STEM Education Classroom Robots
The Sphero BOLT+ Works in Three Programming Modes
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Mindful Panda Plushie Toys
Pause with Panda is MESH Accredited for Adaptation and Self-Regulation
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Gamified Silicone Toys
The 'KULBUTOO' is a Fidget Toy that Uses Physics to Entertain Users
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Interactive Character Smartwatches
NickWatch Helps Kids Learn and Play with Nickelodeon Favorites
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Minimalist Fidgeting Apps
Fidgetable is a Clean, Customizable App for Digital Fidgeting
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Customizable Pen Kits
Clementoni's Pen Creator Studio Helps Kids Create Their Own Pens
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Interactive Choice Wheels
Pick The Wheel Gamifies Decision Making While Making it Engaging
Cross-Platform Content Tools
Spindle Helps by Producing Engaging Content Across Platforms
Personalized Story Creators
TinkerTell Offers AI-Crafted Stories That Make Every Child the Hero
Hand Grip Fidget Toys
The 'Gripsner' is an Entertaining Toy that Improves Grip Strength
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Personalized Toddler Tales
The Spark Book Creates Custom Stories with Your Toddler as the Hero
Smart Spice Grinders
The FlipTastic Rechargeable Gravity Grinder Boasts a Gravity Sensor
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Personal Wellbeing-Aiding Products
Pong Design Creates Products that Fuse Mindfullness with Tech
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Multifunctional Fidget Earbud Cases
Eric Cheng Designs the EDC 1.0 Lucky Push Concept
All-Ages Portable Rockers
Ready Rocker Helps Everyone Benefit from a Soothing Motion Anywhere
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Re-Imagined Adult Party Games
Fluttr Spin the Bottle Features 150 Naughty Challenges