Developmentally speaking, toys are training tools that help children to learn the immense range of skills ultimately necessary for coping with adult life, which means that even the most seemingly frivolous of the July 2017 toys trends has incalculable value. Whether technological, informative, or mechanical, the newest toys all give children some sort of takeaway.
In case someone happens to be living in a deep underground chasm, fidget spinners have spun up a furor among kids and adults alike, and many toy companies are seizing on the fad. Fidgetbase is a software company selling a file that allows users to 3D print their own version of the spinning toy, and other companies are looking to strike the next fidgeting gold mine — the makers of the Mokuru are one such example.
Top 45 Toys Trends in July
45
Wooden Fidget Toys
MOKURU is a Desktop Toy That Flips, Rolls and Does Tricks
44
Professional Centrifugal Fidget Spinners
The 'Momentum 360' Hand Spinner Occupies Idle Hands
43
Customizable Fidget Toys
The 'B-Calm' Fidget Spinner Toy Allows Arms to be Added and Removed
42
Shifting Cube Fidget Toys
The 'INFINITY CUBE' Fidget Toy Lets You Fold Portions Over and Over
41
Expressive Toy Wearables
Hasbro's Hanazuki Toy Range Helps to Connect Kids with Their Emotions
40
Outdoor Multi-Age Playgrounds
BAM's Indigo Playgrounds are Designed for Children of Varying Ages
39
Video-Recording Frisbees
The 'VFO' Flying Disc Captures Trick Shots and Catches During Play
38
3D-Printed Fidget Spinners
Fidgetbase is Sharing $1 Files for Printing a DIY Fidget Spinner
37
Diverse Male Dolls
Mattel Canada is Launching 15 New Ken Dolls as Part of 'The New Crew'
36
Pixelated DIY Art Supplies
The PELCRAFT Personalized Wall Art Modules are Modernly Stylish
35
Replica Cult Cartoon Tools
The New Funko Portal Gun is a 'Rick and Morty' Cosplay Essential
34
Reality Star Fidget Spinners
Kim Kardashian Released Her Own Fidget Spinner Gadgets
33
Vertical Bean Bag Games
The 'Bean Bag Bucketz' Toss Game Creates a Competition Anywhere
32
Connected Superhero Toys
The Sphero Spider-Man Toy Connects to a Network for Software Updates
31
Bluetooth Boxing Glove Games
The 'Jabii' Boxing Game Offers a Fun, Safe and Connected Experience
30
Toy Brick Pet Art
These Jekca Cat Sculptures Let You Build Your Own Calico
29
Pop-Up Toy Cafes
The Shopkins Macaron Café Brings the Collectible Playsets to Life
28
Dry-Erase Board Games
This DIY Board Game Kit Boasts a Reusable Base and Cards
27
Lace-Tightening LEGO Machines
This DIY Lego Machine Will Tie Your Shoe Laces for You
26
Folding Block Toy Boxes
The 'Teebee' Portable Toy Box Works with Popular Building Blocks
25
Floating Disco Bath Lights
These LED Lights Turn One's Bath into a Party Experience
24
Digitized Pingpong Nets
The 'Smart Net' Automatically Keeps Score with an Infrared Sensor
23
Code-Teaching Computer Puzzles
The 'Turing Tumble' Mechanical Puzzle Teaches the Basics of Coding
22
Oversized Gradient Jigsaw Puzzles
The 5,000 Colors Jigsaw Puzzle Has Pieces with Individual Colors
21
Gesture-Controlled Cartoon Toys
Wow! Stuff's RC Minions are Powered by Heliball Flight Technology
20
LEGO-Infused Art Installations
Magenta Design Studio's 'Opposite' Celebrates the Beauty of LEGO
19
Magnetic Hardwood Dice Trays
The 'SnapDice' Dice Rolling Tray Streamlines Gameplay
18
Air Plant Chess Sets
The Air Plant Living Modern Chess Sets Feature Real Greenery
17
Soccer Tailgate Game Devices
The 'Wobblrs' Tailgate Game is a Fun Way to Improve Skills
16
Board Game Subscription Services
The Hasbro Game Crate Delivers New Games Every Three Months
15
Cartoon Programming Toys
This Minion Coding Toy Flatulates on Command
14
Score-Keeping Sports Balls
The 'LoopBall' Keeps Count, Monitors Play and Much More
13
VR Racing Toys
'VR Real Feel Racing' Recreates the Racing Experience at Home
12
Monkey Reserve Gift Shops
The New Affenberg Salem Gift Shop Was Designed by Konrad Knoblauch
11
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
10
Museum-Inspired LEGO Kits
The LEGO Guggenheim Museum Kit Celebrates the Architect's 150th Birthday
9
Storytelling Wallpapers
'Magic Wallpaper' Provides Hundreds of Children's Stories
8
Conductive Dough Toys
Dough Universe's 'Electro Dough' for Kids Teaches STEAM Principles
7
Coincidental Discovery Toys
Sony's 'toio' Lets Kids Build and Play with Robotics
6
Cooperative Survival Games
Sub Terra is an Award-Winning Survival Game for Up to Six Players
5
Language-Teaching Tile Games
'Chineasy Tiles' Encourage People to Learn Chinese Through Gameplay
4
Sushi Ferris Wheels
Japanese Toy Manufacturer Takara Tomy Created a Mini Sushi Ferris Wheel
3
Sushi-Themed Strategy Games
'Sushi Go Party!' is an Award-Winning Family Pick and Pass Card Game
2
Bribery-Based Card Games
'Pricetitution' is a Fun Card Game That Says "Everyone Has a Price"
1
Camouflage-Inspired Card Games
The Chameleon is a Family Game That Encourages Blending In
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Kid-Friendly 3D Printers
The Kidoodle MiniBox A1 Bolsters Creativity & STEM Learning
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Meditative Desktop Concentration Devices
MOTION ZERO Helps a Person Destress and Focus
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Mesmerizing Gyroscopic Desk Toys
The Gyro Spin Spectre from Ghost Design is Precision-Machined
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Sustainable Kinetic Sand Toys
Kinetic Sand Project Planet Encourages Ecosystem Protection
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Revolutionary Flying Disc
The Spin Pro Can be Thrown Like a Ball for Lasting Fun
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Instant Noodle Model Cars
The Dream Tomica Cup Noodle Collection Includes Seven Models
Sensory Stimulated Toy Cars
Hot Wheels' Flippin’ Fast Die-Cast Cars are Made with ASAN
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
3D-Printed Organization Stationary
Studio Hopkins Launches Melt, a Brand of 3D-Printed Products
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Sex Toy-Resembling Wooden Tools
Craig Green Designs the Unique Jumbo Wooden Tools
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Playful AI Tools
Morrama Releases Concept Collection of AI Tools for Children's Mental Health
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Sustainable Knitted Toddler Sneakers
Nike Launches the Swoosh 1 Trainer with Colorful Details
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Interactive Response Robot Toys
The Star Wars Chatter Back Chopper Has More Than 40 Responses
Dynamic Movement Chairs
The 'Wobbl' Rocking Chair by Ellie Kim Has a Curvaceous Base
Programming Code-Powered Toy Cars
The 'Zerone 2' Teaches Kids Programming Basics in a Fun Way
Forest-Inspired Screenless Toys
Boogie Board Launched the Sketch Pals Forest Friends Line
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Bio-Material Fidget Toys
Zinkeez is a Sensory Fidget Toy Inspired by TikTok-Viral Threading Videos
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Toy Block-Inspired Wooden Bookshelves
Waiting Woood Designs the New Rotating Picture Book Rack
Interactive Windmill Toys
HABA's Kullerbu Windmill 25 Piece Starter Track Set is Hands-On
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Comprehensive 3D Printing Resources
'Udemy' Offers Engaging Online Courses on 3D Printing
Multifunctional Personal Mobility Devices
The Modi Fuses a Skateboard, Scooter, and Hoverboard
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Preschool Gaming Subscriptions
The Piknik App Subscription Service Shares Games for Preschoolers
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Mechanical Kinetic Motion Toys
Mezmoglobe's Luna is its Latest Complex Kinetic Desk Toy
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Pocket-Sized Stress-Relief Toys
The YIJOO is a Magnet-Equipped Fidget Toy that Reduces Stress
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Celebratory Puzzle Toys
The 50th Anniversary Rubik's Cube Commemorates Five Decades of Play
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Resilient Play Platforms
Hot Wheels' Challenge Accepted Fosters a Growth Mindset in Kids
Magnetic Hand-Holding Socks
These Children's Socks Add a Touch of Whimsy to the Everyday Item
Modular Spinning Gamer Accessories
The 'NEO SPIN' is Precision Crafted from All Metal Materials
Finger-Sized Throwing Games
Tactic Games Launches the New Mölkky Minipeli Skittle-Throwing Game
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
STEM Education Classroom Robots
The Sphero BOLT+ Works in Three Programming Modes
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Gamified Silicone Toys
The 'KULBUTOO' is a Fidget Toy that Uses Physics to Entertain Users
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Interactive Character Smartwatches
NickWatch Helps Kids Learn and Play with Nickelodeon Favorites
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Customizable Pen Kits
Clementoni's Pen Creator Studio Helps Kids Create Their Own Pens
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Cross-Platform Content Tools
Spindle Helps by Producing Engaging Content Across Platforms
Interactive Choice Wheels
Pick The Wheel Gamifies Decision Making While Making it Engaging
Hand Grip Fidget Toys
The 'Gripsner' is an Entertaining Toy that Improves Grip Strength
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Minimalist Fidgeting Apps
Fidgetable is a Clean, Customizable App for Digital Fidgeting
Smart Spice Grinders
The FlipTastic Rechargeable Gravity Grinder Boasts a Gravity Sensor
Metallic Super-Ellitpical Desk Toys
The AltDynamic 'Superegg' Now Comes in Two Larger Sizes
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
3D-Scanning Block Devices
Ascand for Lego 3D Scanner Brings Everyday Objects to Life
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Multifunctional Fidget Earbud Cases
Eric Cheng Designs the EDC 1.0 Lucky Push Concept
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures
Re-Imagined Adult Party Games
Fluttr Spin the Bottle Features 150 Naughty Challenges
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child