'Magic Wallpaper' Provides Hundreds of Children's Stories
Mary Van Puymbroeck — June 3, 2017 — Life-Stages
References: castorama.fr & adweek
French DIY superstore 'Castorama' has released a 'Magic Wallpaper' that holds hundreds of stories for children.
With a dedicated app, parents and children are able to scan a character printed on the wallpaper and a dedicated storyline will appear, ready to be read or listened to. Even better, the user is able to combine characters to create a whole new story. With 10 diverse characters, hundreds of stories are available to explore. Each roll of the Magic Wallpaper is sold for $11 and the app is available for free on the Apple App Store and Google Play, so it's an affordable and interactive way to decorate a room.
Each story lasts around five minutes and the audio on the app can be adjusted to different voices. The app even has a night mode that makes the light from the device the app is operating from fainter.
With a dedicated app, parents and children are able to scan a character printed on the wallpaper and a dedicated storyline will appear, ready to be read or listened to. Even better, the user is able to combine characters to create a whole new story. With 10 diverse characters, hundreds of stories are available to explore. Each roll of the Magic Wallpaper is sold for $11 and the app is available for free on the Apple App Store and Google Play, so it's an affordable and interactive way to decorate a room.
Each story lasts around five minutes and the audio on the app can be adjusted to different voices. The app even has a night mode that makes the light from the device the app is operating from fainter.
Trend Themes
1. Interactive Wallpapers - Companies can leverage augmented reality and mobile applications to create interactive wallpapers that entertain and educate children.
2. Personalized Children's Storytelling - There is an opportunity to create customized children's storytelling experiences through the use of characters that can be combined to create unique narratives.
3. Multi-sensory Reading Experiences - Multi-sensory reading experiences through audio and visual components combined can provide an immersive reading experience for children and adults alike.
Industry Implications
1. Home Decor - Home decor companies can create innovative, tech-powered products that add value beyond aesthetics, such as incorporating interactive wallpapers.
2. Education - With a growing need for engaging and accessible online educational resources, education technology companies can create personalized, interactive storytelling tools, for children's literacy development.
3. Entertainment - Entertainment companies can leverage new and emerging technologies, such as AR and voice assistants, to create engaging and interactive products that cater to children's storytelling and entertainment needs.
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