Zinkeez is a Sensory Fidget Toy Inspired by TikTok-Viral Threading Videos
Laura McQuarrie — August 13, 2024 — Eco
References: brainstormltd & toyworldmag
Viral threading videos on TikTok inspired Zinkeez, the newest sensory fidget toy from Brainstorm promising hours of stretchy, squeezable, flexible fun and tension relief. This eco-friendly fidget toy is available as a Zinkeez Original that shifts from a 10-centimeter circle to a 25-centimeter oval and back again, and an eight-centimeter Zinkeez Flat Ball that stretches up to 17 centimeters. These portable fidget toys are available in three collectible colorways, and with them, kids can learn tricks, bounce them or walk them across surfaces.
Zinkeez is made from a bio-material blend with 40% wheat straw, and the eco-friendly fidget toy is sold in cardboard-only packaging. Fidget toys with unique shapes tend to come into fashion and fade just as quickly, and the sustainable design of Zinkeez stands out by ensuring lasting enjoyment, durability and environmental friendliness.
Zinkeez is made from a bio-material blend with 40% wheat straw, and the eco-friendly fidget toy is sold in cardboard-only packaging. Fidget toys with unique shapes tend to come into fashion and fade just as quickly, and the sustainable design of Zinkeez stands out by ensuring lasting enjoyment, durability and environmental friendliness.
Trend Themes
1. Eco-friendly Fidget Toys - Zinkeez’s use of a bio-material blend highlights a growing shift towards sustainable materials in the toy industry.
2. Viral-inspired Product Design - The influence of TikTok threading videos on the design showcases how viral content can shape consumer products.
3. Multi-functional Play Items - The versatility of Zinkeez, which can transform shapes and serve multiple purposes, reflects a demand for adaptable and engaging toys.
Industry Implications
1. Toy Manufacturing - Adopting sustainable practices, such as using bio-material blends, is becoming essential in the evolving toy industry.
2. Social Media Marketing - Leveraging viral trends from platforms like TikTok is emerging as a powerful strategy to influence product development and boost sales.
3. Packaging Solutions - The shift to cardboard-only packaging in toys like Zinkeez indicates a rising commitment to environmentally friendly packaging options.
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