Looking through these inverted creations, one can be forgiven for getting a little disoriented. From inside-out clothing and toys to flipped facial hair, they show how familiarity is so easily evaporated. This can be jarring and off-putting -- skeletons and guts are not the most pleasant things in the world -- or it can be amusing and whimsical, as shown by inverted but otherwise idyllic landscapes and scenery. Whichever way viewers receive such pieces, blase will be an uncommon response.
As with anything, overusing the technique can become gimmicky. Still, for fields as diverse as conceptual art to advertising, the ability to grab people's attention is almost always a welcome one. Flipping through the inverted creations featured here will make this point apparent.
41 Captivating Inverted Creations
From Inside-Out Body Campaigns to Translucent Fast-Food Finds:
Josh Triantafilou — May 16, 2012 — Art & Design
41
Inside-Out Body Campaigns
The National Health Service's Donation Stunt is Bloody Brilliant
40
Flipped Facial Shoots
The Thorsten Schmidtkord "Head on Top" Photo Series
39
Inverted Illusion Art
The Anish Kapoor 'Sky Mirror' Will Turn Your Frown Upside-Down
38
Inside-Out Anatomical Art
Michael Reedy Exposes the Human Body in a Unique Way
37
Organically Shredded Vehicles
Sangmin Lee's Citroen Metronest is Inspired by a Bird's Nest
36
Clustered Inverted Illuminators
Cradle of the Light Plays with the Concept of Suspended Modularity
35
Inverted Plush Playthings
Atelier Volvox Designers Took Stuffed Animals and Turned Them Inside Out
34
Anatomy Fashion
"Inside Out" Shirt
33
Flipped Facial Hair
The Something Awful Weird Beards Series Brings Stubble to the Scalp
32
Upside-Down Planters
The Hanging AirPlant Pod Looks Out for an Atypical Leafy Species
31
Mangled Anatomical Architecture
Primal Parts by Kyd Kitchaiya Explores the Biology of Building
30
Inside-Out Autos
The Vellfire Toyota Alphard at 2009 SEMA Show Isn't Your Mama's Minivan
29
Inside-Out Stuffed Animals
Longoland Toys Look Distorted and Freaky
28
Inverted Pyramid Architecture
The Phenomenal GMP Architects Design for the Hanoi Museum
27
Inverted Octopus Architecture
Elk Grove by Zaha Hadid Spreads its Tentacles into the Community
26
Translucent Fast-Food Clowns
The Ron English X-Ray Mc Super is Incredibly Creepy
25
Odd Inverted Tannenbaums
The CMI Upside Down Christmas Tree Turns the Holiday on its Head
24
Perforated Hexagonal Repositories
Canada Water Library by CZWG Features View of Canada Water Basin
23
Inside Out Teddy Bears
Kent Rogowski's Bears
22
Inverted Landscape Auto Ads
The Mercedes-Benz Airmatic Campaign Drives on Air
21
Muscle Tissue Mammal Museums
The 'Animal Inside Out' Exhibit Will Make You Cringe at Every Corner
20
Flipped Portrait Photography
'Anny_funny' by Joanna Kinga Dudek are Opposite Representations
19
Inverted Champagne Set
Viktor & Rolf Design + Piper Heidsieck
18
Inside-Out Blazers
The Nicole Farhi Fall 2010 Lookbook Gives a Twist to Menswear
17
Inside-Out X-Rays
The Microsoft Research 'AnatOnMe' Innovation Projects Injuries on Patients
16
Inverted Stubble Sites
Beards from Below Spotlights the Awesomeness of the Under Whiskers
15
Inside-Out Lighting
The Turbine Lamp Directs Peripheral Light Inwards and Out
14
Creepy Female Portraits
These Buddy Nestor Artworks are Like Spiritual X-Rays
13
Rear-Typing Keyboards
Learn to Type All Over Again with the Grippity
12
Inverted Art Installations
The Upside-Down Dome in Belgium is an Enchanting Display of Symbolism
11
Inside Out Spaces
The Kochi Architect House Features Half of the Living Space Outside
10
Fake Hair Clothing
The Inside-Out Suit, With Faux Pubes, is Unwearable
9
Inverted Conechitechture
The Funnel-Shaped ‘Coni Rovesci' Office Spaces
8
Inside-Out Car Ads
AlmapBBDO Campaign Showcases the Interior of a Volkswagen Fox
7
Inside Out Champagne Glasses
Celebrate New Years in Style With Classy Glassware
6
Inverted Scent Inspirations
The Making of M/Mink Perfume was Influenced by Images
5
Intestine-Spewing Toys
The Franciscanus Lobulo Toy is Anatomically Reversible
4
Inverted Leg Tables
The Fabula Collection by Kim Klelund is a Sweet Twist on Furniture
3
Inverted Mustache Clocks
The Neverend UPSO Clock Keeps You 'Stached Around the Clock
2
Expressive X-Ray Shoots
Xavier Lucchesi Sees Right Through his Subjects in 'Radioportraits' Series
1
Inverted Seasoning Shakers
The Set of Shakers by Scot Herbst Keeps Away Residue
Related Ideas
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Cartoon-Transformed Algae Exhibits
Hello Kitty and Algae Collide Worlds for Expo 2025 in Japan
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Distorted Furniture Street Art
Alex Chinneck Designs the Surrealism First Kiss at Last Light
Videography Smartphone Cases
The 90 Degree Instinct Case Transforms the Samsung Galaxy Flip
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Generated Retrofuturistic Objects
Vadim Sadovski Uses Midjourney AI for This Series
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Semi-Transparent Concept Cars
This Renault Twingo Concept Features an Inside-Out Design
Space-Saving Garment Care Mirrors
The Flip Dual-Function Ironing Board Mirror is Adjustable
Sculpted Inverted Lens Sunglasses
The Ray-Ban Reverse Collection Features Iconic Styles
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Malleable Connected Illuminators
The Conceptual Pofu Lamp Encourages Interaction
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Reinvented Normal Clothing Silhouettes
Hed Mayner's Spring/Summer 2024 Boasts Unexpected Detailing
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Pool Slide Heeled Sandals
MSCHF Grabs Attention with the New Flipped Flop Shoe
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Blurry Abstract Photography Exhibits
Hiroshi Sugimoto Displays the Optical Allusion Exhibition
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Chic Chefcore Clothing Collections
FLAN Announces its New 'In Vino Veritas' Collection
Splattered Ice Cream Bags
Doublet's Ice Cream Bag is Visually Striking and Packable
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Upside Down Ice Creams
Vice & Versa Offers a Unique Twist to a Classic Treat
Sculptural Pebble-Shaped Cameras
The 'Ditto' Camera Concept Captures with Holographic Effect
Whimsical Pool-Inspired Exhibitions
Cj Hendry Showcases Her Public Pool Exhibition
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Ancient Geometric Pattern Purses
The Infinite Convertible Bag by Maryam Hosseini is Shapeshifting
Repurposed Denim Furniture
Levi's Icons Re/Outfitted Refreshes Iconic Designs with Discarded Denim
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Statement Street Art
Alex Chinneck’s Surreal Street Art Transforms Bristol's Urban Landscape
Surrealist Phone Cases
The Salvador Dalí x CASETiFY Collab Elevates Everyday Accessories into Art
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Vibrant Inclusive Playground Exhibitions
Wade and Leta Presents the Falling Into Place Exhibition
Deflated Balloon Clothing Hangers
Chong Shop Has Revamped the Iconic Clothes Hanger Using Waste
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Ambiance-Forward Exhibitions Settings
Paul Stolper Gallery Juxtaposes Brian Eno and Dan Flavin
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Biblical-Inspired Sculptural Furniture
Niamh Barry Presents a Range of Dynamic Lighting
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Upcycled Object Exhibitions
Nendo and Daniel Arsham Design, Break, and Create Functional Objects
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Shadow-Mimicking Photography Boards
V-Flat World Introduces the New 'Shadow Boards'
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Light-Filled Public Restrooms
I IN Uses Yellow and Green to Create Vivid Toilet Interiors
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Magnified Illusion Furniture Designs
Muddycap Designs the Playfully Dynamic Zoom Chair
Plastic-Exploring Art Exhibitions
The Everlasting Plastics Exhibition Explores Plastic Dependency
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Artful Suspended Fashion Exhibitions
Arran Gregory Presents the Invisible Figures Series
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Reversible Sports Bras
lululemon's Bend This Collection Shares Styles for Flipping & Layering
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Hyperrealistic Food Art Exhibitions
Japan House London Presents Looks Delicious! Installation
Playful Intergalactic Graphic Streetwear
Lorenz Presents its New Graphic Capsule for FW23
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Upcycled Sculptural Exhibitions
Madeline Continues to Grow her EPS [Expanded Polystyrene] Series
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Reversed-Themed Classic Sneakers
Nike Introduces the New Icon Flip Collection of Sneakers
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Colorful Patterned Infinity Exhibitions
Yayoi Kusama Presents I Spend Each Day Embracing Flowers
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Functional Gingerbread Cameras
Dmitri Tcherbadji Created a Camera That Shoots with Instant Film
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Curved Minimal Chair Exhibitions
Studio Booboon Unveils the Playful Reappropriation Exhibit
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Natural Japanese Art Galleries
Brazil's Yayoi Kusama Gallery Features a Nature-Inspired Design
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
NYC Fall-Ready Militaristic Streetwear
maharishi Presents the Art of the Invisible Warrior
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Artful Garden Inflatable Spheres
Nic Brundson Designs the (This is) Air Project in Melbourne
Artful Reflective Art Exhibitions
Rice Roshan Showcases The Space in Between Exhibit
Junkyard-Inspired Art Projects
ÉCAL and Philippe Malouin Unveil the Junkyard Diving Project
Futile Material Design Exhibitions
Objective Gallery Presents Please Sit for an Alternate Ending
Graphic Streetwear Collections
Liminal Work Shop Presents the New Scatter Collection
Spiky Inflatable Sculptures
Steve Messam Presents His Sculptures During Clerkenwell Design Week
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Gendered Concept-Exploring Furniture
Formafantasma Presents its Dynamic La Casa Dentro Range
Invisibility-Illusion Portable Cloaks
The Invisibility Shield Co. Relies on Science
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Inflated-Illusion Ceramic Capsules
Toykyo and HOme Studyo Join Forces on the Blow Up Collection
Inverted Collaborative Sunglasses
Bradley Sharpe Presents the New Tipple Sunglasses
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Dynamic Joint Furniture Exhibitions
The Please Sit for the Alternate Ending Show Opens in New York
Surreal Artist-Inspired Tech Accessories
CASETiFY Presents a New Salvador Dalí Collection
Director-Celebrating Artful Exhibitions
London's Design Museum Hosts the World of Tim Burton
Dynamic Structural Mirror Designs
Bo Zhang Designs the Zig/Zag Collection of Colorful Decor
Holiday Icon Inflatables
Gemmy Unveiled its Grinch Decor to Capture the Essence of Grinchmas
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Lightning-Inspired Artful Exhibitions
Ugo Rondinone Presents the Bright Light Shining Installation
Colorful Tile Pool Loungers
Felipe Pantone Creates the CDM30 Inflatable Pool Lounger
Playful Dynamic Furniture Capsule
Another Human Presents the New Galliforms Collection