The Making of M/Mink Perfume was Influenced by Images
Tracy Wallace — November 18, 2010 — Art & Design
References: byredo & coutequecoute.blogspot
The creators of the perfume 'M/Mink' did not concoct the fragrance in a typical fashion; instead, they took tangible inspiration from three sources before the scent was discovered.
BYREDO, Michael Amzalag and Mathias Augustyniak of M/M Paris created artworks from existing photographs by Inez van Lamsweerde and Vindooh Matdin. Thick smears of black ink were then applied onto the images, and these images became inspirations for the 'M/Mink' fragrance. Powdery Patchouli leaf, warm amber, clover honey and smoldering incense form the heart of this unique 'M/Mink' perfume concoction.
BYREDO, Michael Amzalag and Mathias Augustyniak of M/M Paris created artworks from existing photographs by Inez van Lamsweerde and Vindooh Matdin. Thick smears of black ink were then applied onto the images, and these images became inspirations for the 'M/Mink' fragrance. Powdery Patchouli leaf, warm amber, clover honey and smoldering incense form the heart of this unique 'M/Mink' perfume concoction.
Trend Themes
1. Art-inspired Perfumes - Creating perfumes inspired by visual art and images opens up opportunities for unique and innovative scent combinations.
2. Unconventional Fragrance Manufacturing - Exploring alternative methods of creating fragrances, such as using unconventional inspirations like ink smears on photographs, can lead to disruptive innovation in the perfume industry.
3. Multi-dimensional Scent Experiences - Designing fragrances that evoke a multi-sensory experience by incorporating diverse scent notes like powdery patchouli, warm amber, clover honey, and smoldering incense provides new opportunities for engaging consumers.
Industry Implications
1. Perfume and Fragrance - The perfume industry can explore the potential of art-inspired fragrances to attract new customers and create distinctive product offerings.
2. Art and Design - The art and design industry can collaborate with the perfume industry to create unique scent experiences and expand their artistic reach.
3. Photography - Photographers can leverage their visual creations to inspire the development of innovative fragrance concepts, opening up new avenues for artistic expression.
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