The quintessential furniture store is one of the more innovative brands on the market, which is prevalent within this collection of IKEA campaigns that highlight the sometimes cheeky/always lovable approach that's always taken. The innovative aspect about the IKEA brand is the international nature of it; while the humble origins lay in Sweden, the brand today operates in many major countries around the world, delivering product in a way that is truly worldly (think image-based instructions and one word product names).
These IKEA campaigns offer a glimpse into the warm and cozy brand that is obsessed with everything concerning how you live your life. Whether it's your morning routine or the living room, there are few aspects of modern life that IKEA hasn't influenced or become a part of.
22 IKEA Campaigns
From Furniture-Building Races to Virtual Decorating Apps:
Michael Hemsworth — Sep 6, 2014 — Art & Design

22
Cozy Commuter Couches
IKEA Bus Terminals Change the Way You Wait

21
Furniture Store Cafes
Tokyo's IKEA Lotus Collection Cafe is a New Place to Eat IKEA Food

20
Worldwide Wakeup Infographic Sites
IKEA's Life at Home Studies Morning Rituals Across the World
19
Retro Home Magazines
Vintage IKEA Catalogs Prove Looks of the 60s and 70s Are Hot Again
18
Sketched-In Furniture
The IKEA Drawing Commercial is Artistically Imaginative
17
Furniture-Assisting Ads
The IKEA Assembly Service Campaign Visualizes Help Needed
16
Interactive Mobile Catalogs
IKEA PS 2014 on the Move Was Presented in Full on Instagram
15
Storytelling Selling
IKEA Explores Illustration-Based Digital Communication
14
Furniture Store Sleepovers
This Year's Sleepover at IKEA Promotion Was Posted on Airbnb
13
Product Costume Contests
IKEA's Fun Contest Challenged Consumers to Dress Up Like an IKEA Product
12
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
11
Virtual Decorating Apps
Furnish's Augmented Reality App for Interior Design Makes Choices Easy
10
Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
9
Storytelling Furniture Ads
IKEA's Billboards Shows Scenarios for Leafing Through Its Catalog
8
Mature Furniture Merchandizing
Anniversary IKEA Ad Celebrates Years of Manufacturing
7
Scandal-Stopping Storage Ads
Catastrophic Combinations are Avoided with IKEA Storage Solutions
6
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
5
Animal Adoption Advertising
Ikea Promotes Dog Adoption With Cut-Out Displays in Store Showrooms
4
Familial Furniture Ads
The IKEA Family Tree Campaign Maps Out Where Babies Are Made
3
Furniture-Building Races
Buzzfeed Challenges Couples to Build IKEA Furniture as Fast as They Can
2
Colorfully Hidden Product Ads
IKEA'a Products Are Almost Invisible in the 'Choose Color' Ads
1
Gigantic Furniture Installations
IKEA's Big Furniture Setup Lets Adults Play Like Little Kids
Related Ideas
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Trauma-Informed Interior Designs
IKEA Introduces Trauma-Informed Tiny House for Seniors
Restored Cafe Culture Retailers
The New Starbucks Coffee House Design Revives the Local Cafe Feel
Design-Forward Furniture Collections
Zanat Unveils Its 2024 Design Collection and It is Stunninng
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Time-Specific Marketing Campaigns
Ikea’s ‘u up?’ Campaign Targets Late-Night Scrollers
Cross-Cultural Furniture Designs
Kensaku Oshiro Designs the Baia Collection for DK3
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Video Game-Inspired Furniture Catalogue
IKEA Australia Honors A Minecraft Movie with a New Look
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Modular Bedroom Solutions
Endy Debuts Mix-and-Match Furniture Collection with Fast Delivery
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Anniversary-Honoring Furniture Series
IKEA Presents its STOCKHOLM Collection for 2025
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Recycling-Focused Store Concepts
COS Adopts Recycled Materials to Enhance its New Store Locations
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Modern Furniture Designs
IKEA Revealed a New Collection at Milan Design Week 2025
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Modern Scandinavian Furniture Collections
Andreas Engesvik Has Been Central to Fogia's Collection
Inclusive Bathroom Accessories
The IKEA BÄSINGEN Collection Supports Special Needs in the Home
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Revived Celebrated Home Decor
Ikea Brings Back Archives in the Nytillverkad Vintage Collection
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Natural Beauty-Inspired Outdoor Furniture
Skargaarden Embraces Scandinavian Design Principles
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Wood-Centric Simple Furniture Series
IMCOLLECTIVE Presents the Minimal COLLECTIVE COLLECTION
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
90s-Inspired Home Lines
Kohl's Unveils New Home Decor Products from the Brand Aéropostale
Reusable Bag Pop-Up Shops
The IKEA 'Hus of FRAKTA' Honors the Brand's Signature Blue Bag
Home Personalization Campaigns
The ‘New Beginnings’ Campaign Focuses on Personalizing Homebuilding
Bright Soda-Brand Office Spaces
BIT CREATIVE Designs the Coca-Cola HBC Headquarters
Past Era-Honoring Furniture Capsules
IKEA Rounds Out its NYTILLVERKAD Time Capsule
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Springtime Retailer Decor Ranges
The IKEA TJÄRLEK Collection is Ready for the Arrival of Spring
Comprehensive Digital Accessibility Initiatives
IKEA Addresses the Needs of People with Disability
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Transformed Carry-All Pillow Bags
IKEA Transforms its Iconic FRAKTA Bag to a RESTEN Plush
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Nature-Inspired Hotel Furniture
Bernadotte & Kylberg Present the Eriksberg Collection in a Hotel
Vivaciously Redefined Car Brands
Jaguar Debuts its 'Copy Nothing' Campaign
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Two Kilometer-Stretched Stores
IKEA Unveils a Linear Store Plan Stretching Almost 2 Kilometers
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Sustainable Danish Furniture Designs
Sibast Furniture Captures Attention with Its RIB Collection
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Small Business Retail Spaces
IKEA Valencia Strives to Support Small Businesses with Free Space
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
Danish Furniture Design Exhibitions
Stine Mikkelsen Presented the Archetypes Exhibition
Revitalized Mid-Century Scandinavian Furniture
Edward Gubi Presents the Design Preowned Exhibition
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Festive Fall-Centric Furniture Capsules
IKEA Unveils the HÖSTAGILLE Collection for Fall 2024
Plush-Starring Sitcom-Style Campaigns
IKEA UK Introduces the Adorable Life in Stitches Campaign
Accessible Home Lines
IKEA's BÄSINGEN Collection Makes Accessibility Stylish and Seamless
Co-Branded Sleep Studies
IKEA U.S. Partnered with the National Sleep Foundation
Comfort-Driven eSports Furniture
The IKEA UTESPELARE Gaming Desk and Chair Maximize Versatility
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Immersive Design Studio Showcases
Fritz Hansen Presented 'Shaping Lasting Design' in Copenhagen
In-Store Dating Experiences
IKEA and Breeze Partnered for Valentine's Day Date Experiences
Dynamic Retailer Smart Lights
IKEA Smart Lights Can Now Adjust According to the Time of Day
Standalone Retailer Restaurants
The First Dedicated IKEA Restaurant Opened in Hammersmith, London
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Allen Key-Inspired Rewards Programs
IKEA Canada Upgrades Its IKEA Family Loyalty Program
Celebrity-Designed Furniture Collections
CB2 and Goop Partner to Release a Charming Furniture Line
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Automotive-Inspired Sculptural Furniture
SANAYI313 Launches the Lounge Collection of Furniture
Vibrant Upholstered Furniture
Bretz Bridges Bold Creativity, Craftsmanship & Emotional Resonance
Marginalized Artisan-Made Decor
IKEA Presents its Second Instalment of the MÄVINN Collection
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Modular Retail Product-Designed Homes
The Muji Muji 5.5 House is Filled with Muji Products
Cost-Conscious Clothing Campaigns
The Primark 'Never Basic' Campaign Focuses on Value
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Piano-Centric Campaigns
Kawai Pianos are Instrumental to Life in a New Global Campaign
Classical Elegant Furniture Series
Bernadotte & Kylberg Create the Eriksberg Collection
Braided Furniture Collections
The Ariake Braid Collection Brings Together Two Design Traditions
Cozy 70s-Inspired Sofa Seating
King Living Designs the 1977 Sofa with a Retro Inspiration
Space-Saving Furniture Campaigns
Marie Kondo Partners with Transformer Table on a New Campaign
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Trading-Focused Marketing Initiatives
Exness Debuts an Ambitious Global Marketing Initiative
Inclusive Language Resources
IKEA Poland Launches the #ZmienimyNarracje Campaign
Equitable Design Capsule Exhibitions
Objective Studios Showcases the Calm Place Exhibition
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Timeless Price Commercial Re-Runs
IKEA Canada Brings Back its Iconic Start the Car Commercial
Modernized Retailer Campaigns
Staples Canada Has Reintroduced Its That Was Easy Campaign
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Expanding Furniture Retailers
IKEA Canada Announces New Plan and Order Point in Vaudreuil, Quebec
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Casual Gaming Furnishings
76-Year-Old Twitch Streamer Cath Bowie is the Face of IKEA BRÄNNBOLL
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
LGBTQI+-Supporting Furniture Brand Partnerships
IKEA Canada Partners with Rainbow Railroad
Understated Elegant Furniture Designs
WOUD Explores Scandinavian Design and Global Influences
Humorous Furniture Brand Campaigns
Coddle Launches the ‘Cushiest Internship in America’
Inventory Management Drone Fleets
IKEA Adds a Fleet of Inventory Drones in its Logistics
Minimalist Fashion Brand Housewares
The Row Soft Goods Collection Debuted at Milan Design Week
Nature-Inspired Modern Furniture
Alcarol Introduces its IMPRINT Collectio in Milan
Advanced Home Appliance Lines
ASKO Specializes in Scandinavian-Inspired Household Tech
Immersive Contemporary Design Showcases
&Tradition Presented The Living Archive
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Warm Ambiance Luggage Stores
Tabitha Organ was Tapped to Design the Carl Friedrik Store
Vibrant Versatile Furniture Series
Here Now Introduces a Versatile Capsule of Furniture
Retailer-Backed Reseller Platforms
IKEA Preowned Helps Consumers Sell Their Housewares
Springtime Housewares Campaigns
The Dunelm 'The Home of Bringing in Spring' Campaign is Refreshing
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Timeless Furniture Series
Artek Creates the Crafted Through Time Series to Build on Designs
Low-Cost Restaurant Meals
IKEA is Reducing Restaurant Meal Prices in Markets Around the World
Sleek Modern Furniture Designs
POVISON Debuts Its Furniture Collection at NYCxDESIGN
Sensible Luxury Stores
Finn & Form Launches Online Stores in the U.S. and Canada
Search Data-Based Furniture Lines
Primark Launches a New Pinterest-Inspired Spring Home Collection
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Discounted Furniture Initiatives
Tribesigns is Celebrating Its 14th Anniversary