The IKEA Assembly Service Campaign Visualizes Help Needed
Meghan Young — July 22, 2010 — Art & Design
References: grabarzundpartner.de & trendsnow.net
We've all been there before, sweat dripping from our foreheads as we try to decipher the instructions of assembly-required furniture. The IKEA Assembly Service ads bring to light a much-needed and underused support system.
Cleverly depicting the plea for help from customers, the IKEA Assembly Service campaign is the brainchild of German advertising agency Grabarz & Partner. I always thought that once purchased it was every man for himself; it appears that I was very wrong.
Cleverly depicting the plea for help from customers, the IKEA Assembly Service campaign is the brainchild of German advertising agency Grabarz & Partner. I always thought that once purchased it was every man for himself; it appears that I was very wrong.
Trend Themes
1. Simplified Assembly - Disruptive innovation opportunity: Develop user-friendly assembly instructions or tools to simplify the furniture assembly process.
2. Assembly Services - Disruptive innovation opportunity: Create assembly services for furniture companies to meet the growing demand for professional installation assistance.
3. User-centric Marketing - Disruptive innovation opportunity: Develop marketing campaigns that focus on the challenges faced by customers and offer solutions or support.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Introduce modular furniture designs that require minimal assembly and can be easily customized.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore creative advertising strategies that empathize with customers' struggles and promote helpful solutions.
3. Home Services - Disruptive innovation opportunity: Offer on-demand assembly services for various home products, including furniture, electronics, and appliances.
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