IKEA's Big Furniture Setup Lets Adults Play Like Little Kids
Laura McQuarrie — December 21, 2013 — Marketing
References: psfk & designtaxi
Just a few days ago, IKEA installed a brilliant setup in Paris' Gare de Lyon train station that included big furniture of all types that you might see in an IKEA store, but what made it truly unique is that everything was oversized.
The gigantic apartment recreation had items like tables tall enough to walk under, rocking horses, chairs so large a full-grown adult's legs wouldn't even touch the floor and drinking glasses so big, you’d need both hands to hold them. This is a fantastic way to make adults feel like big kids, especially considering that Christmas is just a few days away.
This fantastical recreation of childhood truly made adults act like big kids, which
reiterates a sense of wonder as well as associate IKEA's furniture with a sense of fun.
The gigantic apartment recreation had items like tables tall enough to walk under, rocking horses, chairs so large a full-grown adult's legs wouldn't even touch the floor and drinking glasses so big, you’d need both hands to hold them. This is a fantastic way to make adults feel like big kids, especially considering that Christmas is just a few days away.
This fantastical recreation of childhood truly made adults act like big kids, which
reiterates a sense of wonder as well as associate IKEA's furniture with a sense of fun.
Trend Themes
1. Oversized Furniture - Disruptive innovation opportunity for furniture companies to create unique and playful products that appeal to adults as well as children.
2. Childhood Nostalgia - Disruptive innovation opportunity for businesses to tap into the emotional connection between adults and their childhood by creating nostalgic experiences.
3. Interactive Marketing - Disruptive innovation opportunity for brands to create immersive installations that engage and entertain consumers, reinforcing their brand image.
Industry Implications
1. Furniture - Disruptive innovation opportunity for furniture companies to experiment with oversized designs and unconventional materials.
2. Retail - Disruptive innovation opportunity for retail brands to create interactive and experiential marketing installations to attract and engage customers.
3. Event Planning - Disruptive innovation opportunity for event planning companies to create unique and memorable experiences by incorporating oversized furniture installations in their designs.
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