When it comes to swaying consumers toward one particular brand, the type of imagery and phrasing used can make all the difference in the world, and these creative ice cream branding techniques will definitely have buyers interested in the product.
With the summer season just beginning, backyard barbecues and parties often means a lot of food and desserts, with ice cream being the number one item to have in the hot summer heat. These unique ice cream branding techniques are a great indication of how companies are using their creative talents to attract consumers through out-of-the-ordinary designs and unusual packaging ideas.
From vintage popsicle packaging to overjoyed ice cream containers, these creative branding techniques are making consumers think twice before they choose which brand of ice cream they take home with them.
19 Ice Cream Branding Techniques
From Interactive Ice Cream Musicals to Cute Condiment Cartons:
Tana Makmanee — Jun 8, 2013 — Lifestyle
19
Cutout Character Branding
Donec Ice Cream Packaging is Still Fun After You Finish its Contents
18
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
17
Earthy Dessert Branding
Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
16
Marvelous Melting Branding
Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design
15
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
14
Wordy Dessert Branding
Honey & Mackie's Packaging is Printed with Colorful Typography
13
Eco-Friendly Frozen Indulgences
The La Lune Ice Cream is Made Using Milk from a Goat
12
Tantalizing Frozen Treats
The Chokablok Ice Cream Design by Mayday is Simple & Seriously Tempting
11
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
10
Cute Condiment Cartons
Temma Packaging has a Delightfully Delicious Disposition
9
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
8
Succulent Sustainable Packaging
Ben & Jerry's Latest Initiative is a Scream
7
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
6
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
5
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
4
Decadent Doggie Desserts
The Bear and the Rat Frozen Yogurt is a Savory Treat for Pups
3
Inaugural Ice Cream
Ben and Jerry's “Yes, Pecan” Mixes in Barack Obama Branding
2
Candy-Inspired Cake Packaging
The PushCake by the Meringue Bake Shop is Delicious & Easy to Eat
1
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
Related Ideas
Sustainable Frozen Desserts
McDonald's is Redesigning its McFlurry Packaging, Launching New Size
Uniquely Themed Chocolate Bars
Compartés Launches Summer Chocolate Bar Capsules
Dessert-Like Multi-Benefit Balms
Breeze Balm's Ice Cream Collection Shares Sweet Multi-Use Balms
Summer Treat-Inspired Candle Collections
Goose Creek Has Teamed Up with Popsicle® and Good Humor®
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Multi-Layer Frozen Bites
Jars By Dani's Bites Share a Variety of Flavors in an Ice Cube-Like Tray
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
TV Series-Inspired Ice Creams
Häagen-Dazs Has Partnered with the Emily in Paris Television Series
Extra-Chocolatey Ice Cream Ranges
The Tillamook Chocolate Collection Has Four Flavors
Frozen Candy-Inspired Ice Pops
Mega Push Pop Ice is Headed to Convenience Stores in the UK
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
High-Tech Ice Cream Protectors
Tillamook iScreen Uses Lenticular Lens Tech to Make Pints Disappear
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Beer-Inspired Ice Creams
Salt & Straw Created the The Brewers Series with Five Craft Breweries
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Snacking-Friendly Ice Cream Bites
The Magnum Bonbon Range Includes Three Flavors
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Free Ice Cream Promotions
Kroger is Celebrating the Start of Summer by Giving Away 45,000 Pints
Ice Cream Insurance Plans
Baskin-Robbins Introduces a Cheeky New Initiative, Melt Insurance
Artisanal Indian Ice Creams
Khoya’s Ice Cream Collection Captures the Flavors of Indian Sweets
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Sharable Ice Cream Boxes
Double Rainbow's Ice Cream Lovers Box is Made for Treating Another
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Haunting Halloween Ice Creams
Salt & Straw's Halloween Ice Cream Flavors Share Sensory Adventures
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Mood-Themed Frozen Treats
Magnum Launches the Mood-Inspired Ice Creams in Two Flavors
Candy Sundae Kits
Mars' Ice Cream Kits Create Easy Desserts with Twix and Maltesers
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Toy-Themed Ice Creams
These Two New Turkey Hill Ice Creams Come in Two Flavors
Floral Springtime Ice Creams
The Flowers Series by Salt & Straw Shares Garden-Fresh Flavors in May
Naturally Sweet Ice Creams
Denada's Ice Cream Delivers the Most Indulgence with the Least Sugar
Youthful Ice Cream Campaigns
Breyers CarbSmart's "Anti-Aging Cream" Supports Feeling Youthful
Dessert-Inspired Ice Cream Bars
These New GoodPop Dairy Ice Cream Bars Come in Two Flavors
Grab-and-Go Ice Cream Pouches
CVT2Go's Soft-Serve Ice Creams are Sold in Frozen Pouches
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Summer-Themed Gourmet Chocolates
Compartés Chocolate Launches Elevated Summertime Collection
Ice Cream-Resembling Lamps
Crème Atelier Designs the Soft Serve Lamp Lighting Design
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Sporty Ice Cream-Themed Activations
The Häagen-Dazs Flavour Club is Coming to the UK
Automated Ice Cream Restaurants
The ColdSnap Will Be Offered in Restaurants in the Near Future
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Collaborative Ice Cream Jewelry
King Ice Partners with Three Iconic Ice Cream Brands
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Popsicle-Inspired Ice Creams
Market District is Adding New Rockin’ Pop Ice and Soda This Summer
Ice Coffee Lip Balms
Summer Fridays Unveils a New Lip Butter Balm
Fluffy Ice Cream Treats
Angel Delight Ice Cream Sticks Come in Two Flavors
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
S'more-Packed Ice Creams
These New Ben & Jerry’s Sundaes Focus on Toasted Marshmallows
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Savory-Sweet Dessert Bagels
Museum of Ice Cream & Ess-A-Bagel Collaborated on an Ice-A-Bagel
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Ice Cream Charm Necklaces
Baskin-Robbins Created Ice Cream Charm Jewelry with Susan Alexandra
Regenerative Ingredient Ice Creams
Alec’s Ice Cream is Rolling Out Nine New Flavors This Season
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Sundae-Flavored Chocolate Candies
Milkybar Rowntree’s Jelly & Ice Cream Arrives This Summer
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Mysterious Ice Cream Packs
Graeter's Mystery Tasting Pack Offers an Interactive Challenge
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Iconic Cartoon Ice Creams
The Van Leeuwen Hello Kitty Ice Cream is a One-Day-Only Release
Swirled Textural Frozen Desserts
These New Häagen-Dazs Ice Cream Bars Come in Two Flavors
Deluxe Mini Frozen Treats
These Carte D’Or Products Respond to Consumer Demand
Ice Cream Pint Coolers
Swell's Ice Cream Coolers Feature Triple-Layer Insulation Tech
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Small-Batch Summertime Ice Creams
The Marble Slab Creamery Summer Swirl Ice Cream is Balanced
Hazelnut Spread Ice Creams
Nutella Ice Cream Tubs Offer a New Take on a Classic Treat
Sustainable QSR Dessert Packaging
McDonald's Creates Eco-Friendly McFlurry Packaging
Ice Cream-Flavored Iced Coffees
These New Drinks from Victor Allen’s Coffee Come in Two Flavors
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Gummy-Studded Ice Creams
Dadu Ice Cream Puts Gummy Bears in Ice Cream
Cereal-Inspired Ice Creams
Salt & Straw Just Unveiled Its 2024 Cereal-sly Delicious Ice Cream
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Soft Swirled Dessert Pints
Blue Bunny Twist Pints Bring the Soft Serve Experience Home
Positive Lifestyle Ice Creams
Life is Good Ice Cream Comes in Seven Flavors
Ice Cream-Filled Donut Sandwiches
The Duck Donuts Donut Ice Cream Sandwich Comes in Two Options
Freeze-Dried Ice Cream Sandwiches
Sow Good is Launching a Crunchy, Heat-Proof Summer Snack
Festive Holiday Frozen Treats
Graeter’s Ice Cream Holiday Range is Made in Small Batches
Celebrity-Backed Gelato Campaigns
Talenti Gelato & Sorbetto and Bradley Cooper Debut Raise the Jar
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Retailer-Exclusive Holiday Ice Creams
These Van Leeuwen Ice Creams are Only Available at Walmart
Blended Frozen Treat Menus
The Dairy Queen Summer Blizzard Menu Was Unveiled for 2024
Convenient Frozen Yogurt Tubes
The Frubes Freeze ‘Em Packs Encourage a New Way to Enjoy the Treat
Ice Cream Day Campaigns
Carvel Announces Camp Carvel and Exclusive Deal for National Ice Cream Day
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Seasonal Ice Cream Ranges
Publix Unveils a Set of Festive Ice Cream Flavors for the Holiday Season
Late-Night Snacking Ice Creams
Turkey Hill Created Late Night Ice Cream for National Ice Cream Day
Revived Soft Serve Desserts
Carvel Offers New Ways to Enjoy a Nostalgic Soft Serve Flavor
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Cost-Conscious Frozen Treats
Tesco Summer Edition Ice Creams are High-Quality and Accessible
Cream-Filled Mango Popsicles
Trader Joe's New Mango Cream Bars are Perfect for Summer
Extra Indulgent Ice Cream Bars
Perry's Ice Cream Makes Super-Premium, Portion-Controlled Treats
Retro Ice Cream Menus
Cold Stone is Serving Up Nostalgic Treats Like the New Orange Cream Float
QSR Ice Cream Sandwiches
Subway Canada Has Just Debuted a New Ice Cream Cookie Sandwich
Artisan Chocolatier Ice Creams
Salt & Straw Chocolatiers Series Ice Creams Come in Five Flavors
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Low-Calorie Mochi Ice Creams
Bubbies Ice Cream Mochi Introduced Three New Flavors
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Sandwich-Flavored Ice Creams
Handel's Peanut Butter and Jelly Flavor is Creamy, Sweet and Nutty
Indulgent Ice Cream Menus
The Cold Stone Creamery Ultimate Summer Menu is Packed with Flavor
Sprinkle-Packed Ice Cream Cakes
The Funfetti Ice Cream Cake is Packed with Sweet, Creamy Flavor
Berry-Flavored QSR Ice Creams
Wendy's Triple Berry Frosty Has a Fruit-Forward Flavor for Summer
Family-Sized Artisan Ice Creams
Prairie Farms Ice Cream Now Comes in a Four-Quart Pail
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Camping Ice Cream Promotions
Dometic's First Night Out Entices New Campers to Get Outdoors
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Artisanal Seasonal Ice Creams
Jeni's New Fall Flavor Ice Creams Come in Four Options
Textural Ice Cream Treats
The Cadbury Ice Cream Range Now Features Two New Options
Low-Density Ice Cream Packaging
The Innovia Films Propafilm VL40 Works in High-Speed Scenarios
Spooky Ice Cream Collections
Salt & Straw's Scoops & Skulls Series Shares Halloween Ice Creams
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Tiger-Themed Ice Creams
Every True Tiger Brands Launches a New 'Tiger Tracks' Ice Cream
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Ice Cream Sundae Cookies
Edible is Launching New Cookies Including an Ice Cream Sundae Cookie
Fresh-Churned Summer Ice Creams
Handel’s Homemade Ice Cream Made Two New Flavors for Summer
Autumnal Private Label Products
These SEG Seasonal Own Brands Products are Limited-Edition