Graeter’s Ice Cream Holiday Range is Made in Small Batches
Michael Hemsworth — October 8, 2024 — Lifestyle
References: graeters & qsrmagazine
Graeter’s Ice Cream has debuted a number of limited-edition holiday treats perfect for frozen dessert fans alike to enjoy during the upcoming season. The limited-edition ice cream range includes two autumnal options -- Pumpkin and Cinnamon -- that are available now for shoppers to pick up at select grocers in the midwest as well as from the brand's scoop shops and online. The brand will shift into the Christmas theme starting November 1, 2024 when it launches Eggnog and Peppermint Stick flavors that both give their respective signature flavors a frozen update.
Fourth-Generation President and CEO Richard Graeter commented on the new Graeter’s Ice Cream flavors saying, "Our festive flavors – Pumpkin, Cinnamon, Peppermint Stick and Eggnog – are some of our most sought-after and most-loved flavors, making them the perfect holiday gift for client and employee gifts, college students, food lovers and hard-to-buy-for loved ones across the U.S. We love the excitement and traditions that have been tied to Graeter’s over the past 154 years and always look forward to seeing how our customers incorporate Graeter’s into their own family traditions.”
Image Credit: Graeter’s Ice Cream
Fourth-Generation President and CEO Richard Graeter commented on the new Graeter’s Ice Cream flavors saying, "Our festive flavors – Pumpkin, Cinnamon, Peppermint Stick and Eggnog – are some of our most sought-after and most-loved flavors, making them the perfect holiday gift for client and employee gifts, college students, food lovers and hard-to-buy-for loved ones across the U.S. We love the excitement and traditions that have been tied to Graeter’s over the past 154 years and always look forward to seeing how our customers incorporate Graeter’s into their own family traditions.”
Image Credit: Graeter’s Ice Cream
Trend Themes
1. Seasonal Flavor Releases - Leveraging nostalgia and seasonal demand, limited-edition holiday flavors like Pumpkin, Cinnamon, Peppermint Stick, and Eggnog create a sense of urgency and excitement among consumers.
2. Small-batch Production - Producing ice cream in small batches allows for high quality control and exclusivity, enhancing the product's premium feel and aligning with consumer desires for artisanal goods.
3. Multi-channel Availability - Offering products through diverse channels, including scoop shops, select grocers, and online platforms, ensures wider access and convenience for different consumer preferences.
Industry Implications
1. Food and Beverage - The introduction of seasonal and festive flavors in ice cream creates unique selling propositions that can drive holiday sales and consumer interest.
2. Retail - The strategic availability of limited-edition products in select stores enhances the in-store experience while driving exclusive market demand.
3. E-commerce - Expanding product access through online platforms caters to the growing trend of at-home delivery services and broadens customer reach beyond geographical limitations.
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