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Kellanova Created Eggo Ice Cream in Flavors Like Buttery Maple
Laura McQuarrie — January 29, 2025 — Lifestyle
References: foodbusinessnews.net
Although frozen waffles are often consumed for breakfast or brunch, Eggo Ice Cream invites waffle lovers to savor their comforting taste beyond morning meals. Kellanova teamed up with Golden West Food Group to launch this new line of ice cream inspired by Eggo. In all, there are four Eggo-inspired flavors to savor: Buttery Maple, Chocolately Chip, and Blueberry in pints, plus a Buttery Maple ice cream sandwich.
The crossover between desserts inspired by breakfast food and breakfast food inspired by dessert turns every moment of the day into an opportunity to enjoy a little more sweetness, nostalgia, and comfort. Ready to satisfy cravings at any time of day, Eggo Ice Cream is coming to Kroger, Albertson’s, and Walmart.
The crossover between desserts inspired by breakfast food and breakfast food inspired by dessert turns every moment of the day into an opportunity to enjoy a little more sweetness, nostalgia, and comfort. Ready to satisfy cravings at any time of day, Eggo Ice Cream is coming to Kroger, Albertson’s, and Walmart.
Trend Themes
1. Breakfast-dessert Fusion - A growing trend combines classic breakfast flavors with indulgent desserts, creating novel taste experiences that satisfy sweet cravings throughout the day.
2. Nostalgia-driven Food Products - Food items that evoke a sense of nostalgia are captivating consumers by tapping into emotional and comfort-driven eating occasions.
3. Convenient Confectionery Innovations - The rise of grab-and-go dessert options, such as ice cream sandwiches, aligns with consumer demand for convenience in sweet treats.
Industry Implications
1. Frozen Dessert Industry - The creation of novel, waffle-flavored ice creams showcases opportunities for product differentiation in the crowded frozen dessert market.
2. Breakfast Food Sector - The blending of breakfast and dessert items suggests a disruptive trajectory for traditional breakfast foods, expanding their appeal beyond morning consumption.
3. Retail Grocery Chains - Grocery retailers are capitalizing on unique crossover products to draw in consumers seeking innovative flavors and nostalgic eating experiences.
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