Baskin-Robbins Created Ice Cream Charm Jewelry with Susan Alexandra
Katherine Pendrill — July 18, 2024 — Marketing
References: news.baskinrobbins
With National Ice Cream Day fast approaching on July 21, 2024, Baskin-Robbins has teamed up with the cult designer Susan Alexandra to offer some new ice cream charm jewelry.
Designed to celebrate the joys of ice cream, the new collection serves as wearable mementos of cherished summer memories. Susan Alexandra has perfectly captured this sentiment in the form of a one-of-kind charm necklace that lets consumers show off their love of everyone's favorite summer treat. More specifically, you'll find charms of Baskin-Robbins' signature items, including a scoop of colorful Cotton Candy ice cream on a cinnamon waffle cone, a creamy Cappuccino Blast beverage, and a replica of the brand's signature pink spoon. As Jerid Grandinetti, Vice President of Marketing & Culinary at Baskin-Robbins, says of the new ice cream charm jewelry, "National Ice Cream Day is a time to celebrate the joy that ice cream brings to people of all ages, and what better way to commemorate it than with a beautiful piece of jewelry that captures the essence of our beloved brand."
Image Credit: Baskin-Robbins
Designed to celebrate the joys of ice cream, the new collection serves as wearable mementos of cherished summer memories. Susan Alexandra has perfectly captured this sentiment in the form of a one-of-kind charm necklace that lets consumers show off their love of everyone's favorite summer treat. More specifically, you'll find charms of Baskin-Robbins' signature items, including a scoop of colorful Cotton Candy ice cream on a cinnamon waffle cone, a creamy Cappuccino Blast beverage, and a replica of the brand's signature pink spoon. As Jerid Grandinetti, Vice President of Marketing & Culinary at Baskin-Robbins, says of the new ice cream charm jewelry, "National Ice Cream Day is a time to celebrate the joy that ice cream brings to people of all ages, and what better way to commemorate it than with a beautiful piece of jewelry that captures the essence of our beloved brand."
Image Credit: Baskin-Robbins
Trend Themes
1. Food-themed Jewelry - The fusion of food imagery and fashion creates unique opportunities for novelty accessories that celebrate everyday indulgences.
2. Collaborative Brand Collections - Cross-brand collaborations enhance brand visibility and appeal by leveraging the strengths and follower bases of both parties involved.
3. Sentimental Fashion Accessories - Wearable mementos allow consumers to express personal memories and affections through fashion, fostering emotional connections with brands.
Industry Implications
1. Fashion Accessories - Incorporating playful and nostalgic elements into accessory design broadens market appeal among diverse consumer demographics.
2. Food and Beverage - Extending brand identity into fashion offers new revenue streams and enhances brand loyalty through innovative merchandise.
3. Collaborative Marketing - Strategic partnerships between food brands and designers provide mutual benefits and create buzzworthy product launches.
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