Baskin-Robbins Brings More Choice Home with a New Six-Scoop Variety Pack
Georgia Wray Norsten — February 13, 2025 — Lifestyle
References: baskinrobbins & instagram
Thanks to Baskin-Robbins ' latest innovation, ice cream variety packs are now making life sweeter for Canadian ice cream lovers. Designed to eliminate the struggle of choosing just one flavour, this first-of-its-kind grab-and-go pack offers a perfect mix of six fan-favourite scoops.
Each variety pack includes 'Jamoca Almond Fudge,' 'Cookies and Cream,' 'Mint Chocolate Chip,' 'Gold Medal Ribbon,' 'Pralines ‘n Cream,' and 'Mango Tango,' providing a delicious mix of classics and bold choices. Whether for families, parties, or a solo treat, this pack ensures everyone gets a taste of what they love without the indecision.
'Our customers love pre-packed ice cream, so this new format gives them an easy way to bring home variety without compromise,' says Becky Felis, VP of International Marketing at Inspire Brands. Currently available at participating Baskin-Robbins shops across Canada, the Variety Pack will soon be available for delivery and online customization through the brand’s new digital ordering platform.
Image Credit: Baskin Robins
Each variety pack includes 'Jamoca Almond Fudge,' 'Cookies and Cream,' 'Mint Chocolate Chip,' 'Gold Medal Ribbon,' 'Pralines ‘n Cream,' and 'Mango Tango,' providing a delicious mix of classics and bold choices. Whether for families, parties, or a solo treat, this pack ensures everyone gets a taste of what they love without the indecision.
'Our customers love pre-packed ice cream, so this new format gives them an easy way to bring home variety without compromise,' says Becky Felis, VP of International Marketing at Inspire Brands. Currently available at participating Baskin-Robbins shops across Canada, the Variety Pack will soon be available for delivery and online customization through the brand’s new digital ordering platform.
Image Credit: Baskin Robins
Trend Themes
1. Ice Cream Convenience - The rise of variety packs meets consumers' craving for convenience, potentially transforming how frozen treats are marketed and consumed.
2. Flavor Diversity - Brands are capitalizing on flavor diversity to cater to a broad range of palate preferences, showcasing a shift towards personalized indulgence.
3. Digital Customization - The integration of online customization for ice cream purchases highlights a trend towards interactive and tailored consumer experiences in the food industry.
Industry Implications
1. Food Retail - Emerging variety packs could revolutionize the food retail industry by offering multi-flavor options that appeal to diverse consumer preferences.
2. E-commerce - The extension of ice cream variety packs into digital platforms underscores growth opportunities for e-commerce in the frozen food sector.
3. Home Entertainment - As variety packs become popular, the intersection with home entertainment suggests new avenues for the snack and leisure industry to explore.
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