These home fragrance innovations range from QSR scented candles to smoke-eliminating home sprays.
When it comes to best-selling, artisan candles, notable examples include Boy Smells' 420 Collection -- consisting of cannabis-infused scents like Cowboy Kush, Cashmere Kush and Kush -- and luxury brand Diptyque's 'Coloring Spring' collection that is introduced just in time for Mother's Day 2020.
When looking at niche home fragrance offerings, the dessert-themed Homesick x Dunkin' candle collection and burger-scented candles by McDonald's stand out. Similarly, sandwich chain Subway UK's garlic bread reed diffuser makes for a fun novelty gift for fast food fans and speaks to the brand's cult status. Other examples to note include the dual-purpose MIPOW Vaso Essential Oil Diffuser, a fragrance diffuser that helps users unwind and relax while also featuring music-playing capabilities.
25 Home Fragrance Innovations

25
Artistic Twisting Diffusers
TWYSTR Offers a Unique Aromatherapy Solution

24
Smart Home Diffusers
The Airzai Aroma Home Fragrance Diffuser Operates Without Fire or Water
23
QSR-Scented Candle Sets
The McDonald's Quarter Pounder Scented Candle Pack is Ingredient-Inspired
22
Music-Playing Aroma Diffusers
The MIPOW Vaso Essential Oil Diffuser Humidifies for 16 Hours
21
Customizable Chalkboard Diffusers
The Aroma Art Petite Chalkboard Edition Can Be Doodled On
20
Ultramodern Levitating Oil Diffusers
Helium Aromo Fills the Entire Space with a Light Aroma
19
Artisan Citronella Candles
Denys & Fielding's Citronella & Clementine Candle is Naturally Sourced
18
Dessert-Inspired Artisan Candles
Leah and May's Bake Sale Wooden Wick Candle is Cake-Themed
17
Spill-Proof Scent Diffusers
Yankee Candle Recently Launched the Pre-Fragranced Reed Diffuser
16
Minimalist Angular Diffusers
The Sparia Ultrasonic Aroma Diffuser Offers Up to 18 Hours of Use
15
Bluetooth-Connected Fragrance Diffusers
Air Wick Debuted the Essential Mist Bluetooth Diffuser
14
High-End Fragrance Collaborations
Mark Buxton and Norlan Create Three Bespoke Room Fragrances
13
Scientific Stress-Relieving Home Fragrances
The Nue Co. Home Functional Fragrance is Relaxing
12
Industrial LED Illumination Solutions
The Purho 'Chiara Lantern' Brightens Up Any Space
11
Responsibly-Sourced Home Fragrances
BOTANICA by Air Wick is a New Generation of Home Fragrances
10
Cannabis-Infused Candles
Boy Smells' 420 Candle Collection Explores the Aroma of Cannabis
9
Timeless Contemporary Reed Diffusers
Yankee Candle Debuts Its Reed Diffuser Just in Time for Fall
8
Insect-Repelling Incense Sticks
Illume's Citronella Incense Sticks Boast a Refreshing Summer Scent
7
Beautiful Glass Reed Diffusers
The Octagon Sola Reed Diffuser Adds an Elegant Touch to Any Room
6
Evocative Travel-Themed Candles
Elm. Rd's Studio Collection Conveys Travel Memories Through Scent
5
Limited-Edition QSR Candles
The Homesick x Dunkin' Collection Shares the Scent of Favorite Treats
4
Garlic-Scented Reed Diffusers
Subway UK's Diffuser Fills Home with the Fragrance of Garlic Bread
3
Luxe Floral Spring Candles
Diptyque Has Released Its 'coloring Spring' Collection.
2
Smoke-Eliminating Home Sprays
The Veil Odor-Eliminating Spray is Geared Toward Cannabis Users
1
Annually Themed Candles
Yankee Candle's Scent of the Year Captures the Spirit of the Months Ahead
Related Ideas
Perfume-Like Body Sprays
Four Limited-Edition Kayali Body Sprays Launched for Fans Scent Layering
Pet-Safe Luxury Candles
Bougie Poochie Debuts a New Line of Conscientious Luxury Candle
Pancake-Inspired Fragrances
Hot Cakes by Snif Pairs with Body Mist "Toppings" for Layering
Solid Perfume Gels
A'ddict's Minimalist Solid Perfumes Shine on Their Own & Layer Seamlessly
Next-Gen Mood Fragrances
Boy Smells 2.0 Introduces Bolder, Long-Wearing Scents with a New Look
Modern Luxury-Focused Fragrance Lines
COS Expands into the Fragrance Market with cos perfumery
Donut-Scented Bodycare Collections
Native x Dunkin' Turns Daily Personal Care into a Special Treat
Reed Diffuser Collection Launches
Ripple+ Expands with Design-Forward Diffusers
Premium Fragrance Collections
Nest New York Debuts Its Voyages by Nest Collection at Harrods
Fragrance Brand-Diffusers
Parfums de Marly Elevates Home Fragrance with Luxurious New Diffuser
At-Home Fragrance Boosters
The Febreze PLUG Scent Booster Enhances Home Fragrance Management
Food-Inspired Candle Collections
The Campbell's® Releases Its Report Alongside Cheeky Candles
Ultra-Modern Sculptural Scent Diffusers
The MAN BAN Smart Aromatherapy Diffuser is Striking
Close-Wearing Fragrances
BORNTOSTANDOUT's EAU INTIMITÉ Collection Explores Creative Skin Scents
Summer Treat-Inspired Candle Collections
Goose Creek Has Teamed Up with Popsicle® and Good Humor®
Nostalgic Candy-Inspired Candles
Goose Creek Has Partnered with M&M'S on a Unique Line
In-Shower Aromatherapy Systems
The 'ScentXpresso' Smart Aromatherapy Diffuser is Relaxing
Collaborative Rom-Com Drama Scents
Bath & Body Works Unveiled an Emily in Paris Holiday Collection
Cheeky Grandmother-Inspired Fragrances
Snif Naughy Nonna Has Notes of Baked Goods
Donut-Scented Collaborative Bodycare
Dunkin’ and Native Join Forces on a Sweet Scented Collection
Multifaceted Personal Fragrances
This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
Swipe-On Perfume Sticks
Tremendous Parfum's Twist-On Swivel Sticks Apply with Precision
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Cozy Luxe Home Fragrances
Pura x Pantone Interprets the 2025 Color of the Year Through Scent
Series-Inspired Candles
The White Lotus Collection x Homesick Shares the Scent of a Luxe Escape
Toy-Like Aroma Diffusers
The Diptyque Culbuto Oscillating Diffuser Has an Unexpected Form
Holiday-Ready Immersive Fragrances
Maison Francis Kurkdjian's Holiday 2024 Gift Selection is Live
Winter Cleaning Product Scents
Unilever is Launching the Fresh Winter Breeze Fragrance
Streaming Series Scented Candles
The Bath & Body Works x Stranger Things Candles are 80s-Inspired
Harmonious Romance Candles
The Diptyque Valentine’s Day 2025 Collection Has Two Products
Efficient Candle Subscription Marketplaces
SCENT Announces a Rebrand & a New Roster of Fragrances
Fried Chicken-Scented Candles
Homesick Candles and KFC Deliver the Bucket of Chicken Candle
Decadent-Smelling Fragrance Ranges
Scent Lab has Introduced Exclusive Holiday Gift Sets
Portable Waterless Diffusers
NEOM's Wellbeing Pod Mini+ Supports On-the-Go Wellness with Aroma
Luxury Nature-Inspired Fragrances
Diptyque Explores Nature’s Overlooked Treasures for its New Line
Floral-Inspired Candle Ranges
Bluecorn Candles Has Expanded Its Aromática Line
Cheeky Candle Fragrances
AEMBR Boasts the BETWEEN THE SHEETS Deluxe Candle
Mood-Enhancing Scent Collections
Marley Fragrances Channels Legacy in a New Luxury Lineup
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Immersive NYC Candle Experiences
Bath & Body Works Reprises its 'Candle Day Deal'
Baked Goods-Inspired Candles
The Goose Creek x Pillsbury Candles are Food-Inspired and Cheeky
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
Pretzel-Scented Perfumes
The Auntie Anne's Fragrance Perfectly Mimics the Scent of Fresh Pretzels
Stackable Home Fragrances
Bakic Group's Modular Room Fragrance Plays with Sculptural Scents
Fragrance-Focused Escape Rooms
The Perfume Shop Created the UK’s First Perfume-Themed Escape Room
DIY Fragrance Oils
VedaOils Fragrance Oils Offer Versatile Scents Crafted for DIY Luxury
Curated Artisanal Perfume Collections
Lush Marks 30 Years of Artisanal Perfumery
Mood-Altering Automotive Fragrances
The BMW Fragrances are Made with Patented Technology
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Upcycled Fragrance Mists
Floral Street Perfume Mists are Made with a Rose Essential Oil By-Product
Vegetal Bodycare Collections
Bath & Body Works' Off The Vine Fragrance Smells Like Heirloom Tomato
Bakery-Inspired Candle Boxes
The Maker Midi Candle Bakery Box is Luxe and Design-Forward
Heavily Fragranced Hand Creams
BORNTOSTANDOUT's Hand Care is Secretly as "Perfume in Disguise"
Functional Artisanal Candle Collections
Pinky Swear & Co. Merges Urban Aesthetics & Aromatherapy
Fizzy Cola Fragrances
Snif's Soda Snob is a Scent that Captures the Essence of Carbonated Drinks
Seasonal Personal Care Products
The Native Holiday Collection Has New and Returning Favorites
Multi-Sensory Fragrances
Bleu Nour Revolutionizes Fragrance by Turning Colors into Scents
All-Natural Fine Fragrances
Wyld Notes' Collection Shares the Beauty of Nature's Best Ingredients
Fragrance-Inspired Bouquets
The Air Wick x 1-800-Flowers.com Collab Takes Cues from Home Scents
Spooky Bong-Shaped Candles
Bong Candles Debuts the Wtch Btch Bong Candle and a Halloweed Gift Set
Fragrant Flame-Free Wax Melts
ScentMatch's Home Fragrances Dupe Viral and Luxury Perfumes
Immersive Multi-Sensory Fragrances
ASMR Fragrances Pairs Perfumes with Soothing Videos
Mood-Enhancing Fragrance Collections
adidas Partners with Coty to Launch Vibe Perfumes
Mindful Candle Collections
The Headspace x YIELD Candle Trio Enhances the Home Ambiance
Luxurious Lifestyle Fragrance Products
Maison&Muse Now Offers Car Fragrances and Cleaning Products
Neuroscience-Inspired Elegant Cedar Fragrances
The Scentbird x Scents of Wood Fragrance is Unique
Wellness Fragrance Candles
The White Lotus x NEST New York Transports Senses to a Thai Retreat
Festival-Inspired Fragrances
Natura Captured Molecules at Music Events to Make Two Fragrances
Pizza-Inspired Fragrances
Slice Society by Snif Has Notes of Bail and Tomato Sauce Accord
Nostalgic Summer Air Fresheners
Vacation's Air Fresheners Share Scents of Fan-Favorite Products
Wasabi-Inspired Home Fragrances
Loewe Has Unveiled the Wasabi Home Fragrance Collection
Luxury Fragrance Collections
The Olfactory Series 1 Collection is Jil Sander’s Entry Into Perfume
Premium Botanical Candles
Air Wick Botanica Debuts the Premium 'Origins' Line and Brand Identity
Hangable Fragrance Tags
Born to Stand Out's Home Fragrances Enhance Interiors with Color & Scent
Fragrance-Focused Cleaning Products
These Fabulosa Seasonal Collections Have Captivating Scents
Cozy Scent-Emitting Blankets
MagnifiScent Scent-Infused Throw Blankets Arrive at Walmart Stores
Vanilla-Scented Perfume Oils
Soma Ayurvedic Just Released Its New Vanilla Muse Fragrance
Spooky Seasonal Cafe Candles
This New Dunkin’ x Homesick Collection Has Two Candles
Nostalgic Bath Product Lines
Mr. Bubble Unveils Options for National Bubble Bath Day
Upifting Floral Fragrances
5 SENS' Happy Tears Eau de Parfum Shares "Serotonin in a Spray"
Decorated Candle Tins
Soap & Paper Factory Introduces New Sustainable Candle Tins
Romantic Serotonin-Boosting Candles
Caftari's Dolce Far Niente Candle is Rose-Scented
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Fragrance-Inspired Candles
The Lush X Community Candles Share New Experiences of Beloved Scents
Hotel-Inspired Candle Scents
SIDIA Creates The MUSE Candle with The Spa at Hotel Chelsea
Microbiome-Friendly Fragrances
State of Change Specializes in Clean, Biocompatible Scents
Designer Dupe Fragrance Expansions
Dossier is Arriving into CVS Pharmacy Locations in the US
Evocative Everyday Fragrances
Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z
Affordable Fine Fragrance Candles
fine'ry is Bringing Fan-Favorite Dupe Scents to Home Fragrance
Refined Candle Collections
VIGYL Re-Introduces Its Core Candle Collection
Luxury Fragrance Discovery Sets
The Maker Fragrance Library Discovery Set is Gender-Inclusive
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Winter Getaway Candles
The Royal Pine Deluxe Candle by Vacation Reminds of an 80s Ski Chalet
Alchemist-Inspired Fragrance Collections
Gucci Expands Its the Alchemist’s Garden Collection
Parisian Romance-Inspired Candle Lines
La Fleur Parfumée Expands Its Luxury Home Fragrance Line
Hydrangea-Inspired Fragrance Lines
Greenleaf Gifts Debuts the Decadent Hydrangea Scentt
Scent-Encapsulated Phone Cases
SODI Launched its Innovative 'Aroma Scent Phone Case'
Science-Backed Odor Removers
Fresh Wave Launched a Line for Pets, Fresh Wave Pet
Unconventionally Flavored Distillates
Diistil's At-Home Range Includes Varieties Like Soy Sauce
Sustainable Automotive Scents
The Mercedes-Maybach Haute Parfumerie Collection Has Six Scents
Pizza-Scented Diffusers
Papa Johns Created a Pepperoni Pizza Diffuser to Help Students Relax
Moisturizing Fragrance Sticks
Tremendous Parfum and Scentinvent Technologies Created Three Scents
Italian Fabric-Scented Candles
Loro Piana Unveils an Opulent Candle Collection in Wooden Vessels
Cookie-Scented Body Soaps
Jukebox's I'll Be Home for Cookies Body Soap is Festively Scented
Romantic Fragrant Candles
Elevate Your Space with Adlan Fragrances' Floral-Scented Candle
Sensorial Spring Scent Releases
Gaspard Premier Unveils Artful Aromas for the Senses
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Cosy Nights-Inspired Candle Collections
NEOM Wellbeing Debuts Its Cosy Nights Collection
Sci-Fi Fragrance Collections
The Hotel Collection Star Wars Range Marks May the Fourth
Elevated Cannabis Homeware
Kith Unveils a New Smoker-Friendly Homeware Capsule with Houseplant
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Inaugural Designer Scent Ranges
The Jil Sander Olfactory Series 1 Has Six Scents
Fall Harvest Candle Collections
Mrs. Meyer’s Garden Heirloom Collection Has Two Scent Options
Indulgent Comfort Home Fragrances
Febreze Named Vanilla Suede the 2025 Scent of the Year
Autumnal Vacation Scented Candles
Yankee Candle The Cottage Getaway Collection Includes Six Scents
Ultra-Stylish Scent Diffusers
NEOM Wellbeing Debuts the Matcha and Mocha Wellbeing Pods
Dive Bar-Scented Fragrances
Miller High Life Created a Bar-Scented Dive Bar-Fume Fragrance
Fall-Ready Home Scents
ScentAir Has Introduced a Collection of Six Fall Fragrances
Aromatic Household Deodorants
Homecourt's Room Deodorants Neutralize Kitchen and Bathroom Odors
Alternative Autumn Fragrances
ScentAir's Smoked Cherry & Palo Santo is Sophisticated & Warm
Earthy Scented Candles
Lohn's Evergreen Candle Brings the Scent of Balsam Fir & Cedar Indoors
Clean Ingredient Aromatherapy Candles
The Lab Co. Soy Wax Candles Come in 12 Varieties
Sleep-Promoting Candle Designs
NEOM Wellbeing Boasts the Perfect Night's Sleep Scented Candle
Science-Backed Premium Candles
Caftari Candles Blend Mindful Elegance with Scientific Research
Member-Exclusive Candles
Commodity Candles are Exclusives Scented Like Expressive Fragrances
Earthy Multi-Sensory Candles
Boy Smells & Kacey Musgraves Collaborated on the Deeper Well Candle
Scent-Forward Gift Sets
Nest New York’s Holiday Gift Sets are an Indlugence for the Senses
Musician-Backed Holiday Candles
Elton John x Slatkin & Co. Brings Warmth to the Holiday Season
Luxurious Olfactory Retail Spaces
Caftari Makes it Retail Debut at Bergdorf Goodman
Aromatic Tomato Vine Candles
The Outdoor Fellow Tomato Vine Scented Candle Has a Lush Aroma
City-Inspired Candle Capsules
Assouline Creates the Travel From Home Candle Collection
Gingerbread-Scented Cleaning Products
Mrs. Meyer’s Holiday Collection Has Warm, Rich Scent Notes
Handcrafted Soy Candles
The Spice & Tea Exchange’s Artisan Soy Candles are Made in the US
Provence-Inspired Diffuser Oils
Savon Du Bois Boasts a 'Vacation in Provence' Reed Diffuser Oil
Festive Home Fragrances
The Homecourt Balsam Fireplace Collection is Seasonally Scented
Pet-Safe Pheromone Solutions
SIGNS Launches Four Pheromone Products for Cats, Dogs, and Bunnies
Tomato Home Fragrance Collections
Agraria x Monique Lhuillier Tomato Oakmoss is Fresh & Grounding
Rustic Cocktail-Scented Candles
The Ranger Station Old Fashioned Candle is Soy-Based
Exclusive Sci-Fi Scents
Hotel Collection Releases New Star Wars Fragrances
Bohemian Home Fragrance Blends
ScentAir's Whisper Home Patchouli Has a 1960s Inspiration