Native x Dunkin' Turns Daily Personal Care into a Special Treat
Laura McQuarrie — December 5, 2024 — Fashion
Body care brand Native is known for its clean, simple, effective and great-smelling products, and the Native x Dunkin' collection is a limited-time release that overhauls personal care routines with the decadent scent of donuts.
The Native x Dunkin' collection shares the essence of fan-favorite menu items like Strawberry Frosted, Vanilla Sprinkle, Blueberry Cobbler, and Boston Kreme reimagined as deodorants, body washes, lotions, and two-in-one shampoo and conditioners. These sweetly scented products make it easy to adopt a full routine with all the same scents, or mix and match to create a unique personal scent.
Although donut-centered, the scents in the collection offer something for everyone, with Blueberry Cobbler satisfying fans of fruity fragrances, and Boston Kreme appealing to gourmand lovers with rich notes of cream and vanilla.
The Native x Dunkin' collection shares the essence of fan-favorite menu items like Strawberry Frosted, Vanilla Sprinkle, Blueberry Cobbler, and Boston Kreme reimagined as deodorants, body washes, lotions, and two-in-one shampoo and conditioners. These sweetly scented products make it easy to adopt a full routine with all the same scents, or mix and match to create a unique personal scent.
Although donut-centered, the scents in the collection offer something for everyone, with Blueberry Cobbler satisfying fans of fruity fragrances, and Boston Kreme appealing to gourmand lovers with rich notes of cream and vanilla.
Trend Themes
1. Gourmet Scented Personal Care - Innovative partnerships between food brands and personal care companies are creating a convergence of gourmet scents in daily routines.
2. Limited-edition Collaboration Products - Collaborative limited-time collections provide unique and exclusive consumer experiences and drive brand loyalty through novelty.
3. Customizable Scent Profiles - Market offerings that allow consumers to mix and match scented products create opportunities for personalized and customizable personal care routines.
Industry Implications
1. Personal Care - The personal care industry is continually expanding with the introduction of novel scent profiles inspired by popular food and beverage items.
2. Food & Beverage - Brands in the food and beverage sector can extend their reach and explore new revenue streams through cross-industry collaborations.
3. Luxury Goods - The luxury goods market is embracing playful and indulgent fragrances, aiming to offer distinctive sensory experiences reminiscent of gourmet delights.
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