Unilever is Launching the Fresh Winter Breeze Fragrance
Michael Hemsworth — September 24, 2024 — Lifestyle
References: unilever & talkingretail
Unilever has announced the new Fresh Winter Breeze fragrance for a variety of cleaning products in the UK as a series of ways for consumers to elevate their chores with a burst of seasonally themed scents.
The new fragrance is being launched across the Cif, Surf, Comfort and Domestos product ranges with a total of seven solutions in all. The fragrance is reported to have a calming level of freshness that will work well for consumers looking to keep their home in tiptop shape without having to opt for fruit-forward alternatives.
A spokesperson for Unilever spoke further on the Fresh Winter Breeze fragrance saying, "The Fresh Winter Breeze fragrance is a mix of natural elements that brings a calming freshness to shoppers’ homes throughout winter. These scents include a combination of warm rustic woods, a fresh ocean breeze and lavender. This new limited-edition range targets shoppers who want to treat their homes. Fragrance plays a pivotal role in both home and clothing care routines, especially during festive occasions.”
The new fragrance is being launched across the Cif, Surf, Comfort and Domestos product ranges with a total of seven solutions in all. The fragrance is reported to have a calming level of freshness that will work well for consumers looking to keep their home in tiptop shape without having to opt for fruit-forward alternatives.
A spokesperson for Unilever spoke further on the Fresh Winter Breeze fragrance saying, "The Fresh Winter Breeze fragrance is a mix of natural elements that brings a calming freshness to shoppers’ homes throughout winter. These scents include a combination of warm rustic woods, a fresh ocean breeze and lavender. This new limited-edition range targets shoppers who want to treat their homes. Fragrance plays a pivotal role in both home and clothing care routines, especially during festive occasions.”
Trend Themes
1. Seasonal Fragrance Integration - Cleaning products integrating seasonal fragrances like Fresh Winter Breeze to enhance consumer experiences.
2. Calming Household Aromas - The introduction of calming scents such as warm rustic woods and fresh ocean breeze into cleaning products.
3. Limited-edition Scented Products - Launch of limited-edition scented cleaning products tailored for festive and seasonal appeal.
Industry Implications
1. Home Cleaning Products - Innovative scented solutions, like Fresh Winter Breeze, enhance user experience in home cleaning products.
2. Aromatherapy - Integration of calming and natural scents in everyday products aligns with the growing aromatherapy industry.
3. Consumer Packaged Goods - Creating seasonal and limited-edition products caters to consumer demand for new and differentiated experiences in consumer packaged goods.
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