Diptyque Has Released Its 'coloring Spring' Collection.
Ellen Smith — April 9, 2020 — Art & Design
References: shop.nordstrom & hypebae
Mother's Day is right around the corner, leaving consumers everywhere wondering how to celebrate -- luckily, the luxe candle brand Diptyque has released its Spring-ready 'Coloring Spring' collection.
The brand announced the release of the collection was set to celebrate Mother's Day, offering the perfect gift selection for those who want to gift their moms something sentimental yet practical. The luxe look of these home items make for a gorgeous piece of decor that can be displayed and reused long after the candle has burnt out. As for the scents, this collection arrives with few different iterations, all of which represent seasonal flowers. The scent names include 'Mimosa,' 'Freesia,' 'Géranium Rosa,' 'Iris' and 'Choisya.'
Image Credit: Diptyque
The brand announced the release of the collection was set to celebrate Mother's Day, offering the perfect gift selection for those who want to gift their moms something sentimental yet practical. The luxe look of these home items make for a gorgeous piece of decor that can be displayed and reused long after the candle has burnt out. As for the scents, this collection arrives with few different iterations, all of which represent seasonal flowers. The scent names include 'Mimosa,' 'Freesia,' 'Géranium Rosa,' 'Iris' and 'Choisya.'
Image Credit: Diptyque
Trend Themes
1. Personalized Gifting - Expanding on the sentimentality of Mother's Day, there is an opportunity for brands to offer personalized candle options to create a more unique and meaningful gift experience.
2. Seasonal Collections - Creating limited-edition collections that align with specific occasions, such as Mother's Day, allows for increased excitement and demand among consumers.
3. Multi-functional Home Decor - Brands can explore innovative ways to extend the lifespan of their products by creating candles that can be repurposed as decorative items once they have burned out.
Industry Implications
1. Home Goods - Brands in the home goods industry can further capitalize on the popularity of scented candles by incorporating personalized gifting options and seasonal collections into their offerings.
2. Gift and Specialty Retail - Gift shops and specialty retail stores can curate unique collections of candles that cater to specific occasions, providing customers with a variety of thoughtful and personalized gift options.
3. Event Planning and Floristry - Event planners and florists can incorporate luxe floral candles into their event decor, offering a multi-sensory experience and an opportunity for personalization.
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