Soma Ayurvedic Just Released Its New Vanilla Muse Fragrance
Katherine Pendrill — December 14, 2024 — Fashion
References: somayurvedic & hypebae
Soma Ayurvedic, the popular fragrance brand known for creating Ayurvedic-inspired beauty products, has just unveiled its new Vanilla Muse scent.
As you might have guessed from the name, the new Vanilla Muse perfume oil is a vanilla-forward scent that's described as "addicting and sensual." As the online description for the new fragrance reads: "Sweet vanilla and fruity strawberry blend seamlessly with rich, daring leather to create a sexy, sophisticated aroma. Notes of citrus and amber unfold gradually—adding a radiant depth that makes this fragrance as versatile as it is unforgettable, bringing your inner muse to life."
The new Vanilla Muse fragrance is also noteworthy because it will be the first fragrance the brand has released under the leadership of its new creative director, Seerat Saini. Santi is a South Asian content creator who aims to bring Ayurvedic and Indian-inspired fragrances to the global stage.
Image Credit: Soma Ayurvedic, hypebae, hypebae, somayurvedic
As you might have guessed from the name, the new Vanilla Muse perfume oil is a vanilla-forward scent that's described as "addicting and sensual." As the online description for the new fragrance reads: "Sweet vanilla and fruity strawberry blend seamlessly with rich, daring leather to create a sexy, sophisticated aroma. Notes of citrus and amber unfold gradually—adding a radiant depth that makes this fragrance as versatile as it is unforgettable, bringing your inner muse to life."
The new Vanilla Muse fragrance is also noteworthy because it will be the first fragrance the brand has released under the leadership of its new creative director, Seerat Saini. Santi is a South Asian content creator who aims to bring Ayurvedic and Indian-inspired fragrances to the global stage.
Image Credit: Soma Ayurvedic, hypebae, hypebae, somayurvedic
Trend Themes
1. Ayurvedic-inspired Fragrances - Fragrances that draw inspiration from Ayurvedic principles are gaining traction, offering a holistic and traditional approach to modern perfumery.
2. Vanilla-centric Scents - The increasing popularity of vanilla-centric fragrance creations presents a shift towards comforting and familiar scent profiles with a modern twist.
3. Cultural Heritage in Fragrance - Integrating cultural heritage into scent profiles is a growing trend that highlights unique cultural stories and traditions in the global fragrance market.
4. Trendy Names - Creative fragrance naming strategies reflect the personality and mood of the scent, enhancing consumer engagement and brand storytelling.
Industry Implications
1. Sustainable Beauty - The rise of eco-conscious consumers is driving innovation in sustainable and ethically produced beauty products.
2. Luxury Fragrance - Luxury fragrances are seeing a transformation with the inclusion of traditional and exotic ingredients that offer unique olfactory experiences.
3. Global Artisanal Perfumes - Artisanal perfume industries tap into niche markets by offering personalized and culturally rich fragrance experiences that can't be mass-produced.
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