The McDonald's Quarter Pounder Scented Candle Pack is Ingredient-Inspired
Michael Hemsworth — February 21, 2020 — Marketing
References: goldenarchesunlimited & dudeiwantthat
The McDonald's Quarter Pounder Scented Candle Pack is a somewhat obscure yet premium offering from the QSR brand that will allow consumers to scent their space like the namesake sandwich.
Available from the brand's Golden Arches Unlimited online shop, the candle set includes six custom candles that are all themed after a different ingredient found in the Quarter Pounder. This includes 100% Fresh Beef, Onion, Cheese, Pickle, Ketchup and Bun, which all feature a 25 hour burn time. Each of the candles are crafted with a soy wax blend, essential oils, fine fragrance and a cotton wick to ensure the utmost attention to high-quality detail.
The McDonald's Quarter Pounder Scented Candle Pack will be available soon, but only in limited quantities.
Available from the brand's Golden Arches Unlimited online shop, the candle set includes six custom candles that are all themed after a different ingredient found in the Quarter Pounder. This includes 100% Fresh Beef, Onion, Cheese, Pickle, Ketchup and Bun, which all feature a 25 hour burn time. Each of the candles are crafted with a soy wax blend, essential oils, fine fragrance and a cotton wick to ensure the utmost attention to high-quality detail.
The McDonald's Quarter Pounder Scented Candle Pack will be available soon, but only in limited quantities.
Trend Themes
1. Ingredient-inspired Scented Candles - Creating scented candles that are themed after specific ingredients provides a unique sensory experience and appeals to food enthusiasts.
2. Obscure Premium Product Offerings - Offering limited edition and unique products, such as scented candle sets, can generate excitement and exclusivity among consumers.
3. Branded Merchandise Expansion - Expanding beyond traditional merchandise, such as clothing and accessories, to include unconventional items like scented candles can increase brand awareness and customer engagement.
Industry Implications
1. Home Fragrance - The home fragrance industry can explore innovative collaborations and product offerings by creating ingredient-inspired scented candle sets.
2. Fast Food - Fast food chains can leverage branded merchandise expansion to enhance customer experience and generate additional revenue streams beyond their core products.
3. Premium Consumer Goods - The premium consumer goods industry can capitalize on the trend of obscure premium product offerings by introducing limited edition scented candle sets inspired by popular food items.
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