The Bath & Body Works x Stranger Things Candles are 80s-Inspired
Michael Hemsworth — July 17, 2024 — Pop Culture
References: bathandbodyworks & comicbook
The Bath & Body Works x Stranger Things candles are a new series of housewares for avid fans of the sci-fi streaming series to pick up in anticipation of the show's fifth and final season. The candles come in four scent options including Eleven's Waffles, Hopper's Coffee, Argyle's Pineapple Pizza and Steve's Scoops, which are each themed after different characters. The candles each have a nostalgic, 80s-inspired branding aesthetic that's eye-catching while also putting the Stranger Things logo in the spotlight.
The Bath & Body Works x Stranger Things candles prioritize gourmand fragrances that are each limited-edition and sure to be a hit amongst avid fans. The candles are crafted with a soy wax blend and rated to provide 25 to 45-hours of burn time.
The Bath & Body Works x Stranger Things candles prioritize gourmand fragrances that are each limited-edition and sure to be a hit amongst avid fans. The candles are crafted with a soy wax blend and rated to provide 25 to 45-hours of burn time.
Trend Themes
1. Nostalgia-based Home Products - Leveraging 80s-inspired branding, these candles attract both vintage enthusiasts and fans of popular culture.
2. Limited-edition Fragrance Lines - Offering limited-edition scents tied to popular media franchises taps into collector mentality and drives demand.
3. Gourmand Fragrance Appeal - Utilizing food-inspired scents makes these candles stand out and enhances their appeal through unique olfactory experiences.
Industry Implications
1. Home Fragrance - Innovations in scented products continue to attract consumers by integrating popular culture themes.
2. Pop Culture Merchandise - Collaborations with media franchises create fresh opportunities for merchandise linked to beloved shows.
3. Soy-based Products - Increasing demand for eco-friendly and long-lasting home products is met with soy wax blends in candles.
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