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City-Inspired Candle Capsules

Clean the Sky - Positive Eco Trends & Breakthroughs

Assouline Creates the Travel From Home Candle Collection

— October 17, 2024 — Lifestyle
Taking notes from the brand’s iconic ‘Travel Series’ books, the new Assouline candle collection merges wanderlust with delectable fragrances, appealing to fans of travel and leisure. The brand’s new additions to the line include Miami Beach, St. Tropez, and Tuscany, joining the previously released Ibiza, Gstaad, Mykonos, Tulum and more.

The Miami Beach candle, which coincides with the opening of Assouline’s new Bal Harbour store, features a lively and refreshing blend of florals, bergamot, peach, and pistachio. For those seeking a more grounded, aromatic experience, the Tuscany candle offers a rich composition of basil, black pepper, and subtle hints of tomato leaves and bamboo. Finally, the St. Tropez candle mirrors the serenity of the Mediterranean shoreline with its breezy, salt-infused fragrance.

The Travel From Home Candle collection has launched on the Assouline website.

Image Credit: Assouline, hypebeast, Assouline
Trend Themes
1. Travel-inspired Home Fragrances - Blending unique scents with the evocative atmosphere of travel destinations enhances consumer interest in experiential home goods.
2. Localized Scent Customization - Tailoring candle fragrances to represent specific locations taps into niche markets and creates personalized experiences for users.
3. Aromatherapy and Leisure Integration - Combining therapeutic scents with themes of relaxation and leisure offers a dual benefit of emotional well-being and lifestyle appeal.
Industry Implications
1. Home Decor - Innovative scent designs within home decor products offer homeowners a multisensory approach to interior styling.
2. Travel and Tourism Merchandise - Creating travel-themed products serves as a gateway for consumers to experience global destinations without leaving their homes.
3. Personal Wellness - The infusion of location-based fragrances within wellness products leverages the therapeutic effects of aromatherapy combined with the nostalgia of travel.
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