Elm. Rd's Studio Collection Conveys Travel Memories Through Scent
Laura McQuarrie — September 21, 2019 — Art & Design
References: instagram & cosmeticsbusiness
British home fragrance brand Elm. Rd launched The Studio Collection to share scents from different destinations around the world and with them, inspire positive emotional states. All of the candles are 100% natural and vegan, made with plant-based waxes and paraben-free botanical fragrances, with formulas that are hand-poured into elegant glass tumblers.
While the Amira Studio Votive Candle captures the essence of the Middle East with notes of mandarin, oud and geranium, the Chalet Studio Votive Candle offers a very different fragrance experience that reminds of the peacefulness of the mountainous Alps. The Studio Collection also includes the Versailles-inspired Petals, Secret, which was inspired by New York’s Manhattan district, and Sueños, which means "sleep" in Spanish and includes soothing notes of chamomile and lavender.
While the Amira Studio Votive Candle captures the essence of the Middle East with notes of mandarin, oud and geranium, the Chalet Studio Votive Candle offers a very different fragrance experience that reminds of the peacefulness of the mountainous Alps. The Studio Collection also includes the Versailles-inspired Petals, Secret, which was inspired by New York’s Manhattan district, and Sueños, which means "sleep" in Spanish and includes soothing notes of chamomile and lavender.
Trend Themes
1. Travel-inspired Home Fragrances - The trend of creating fragrances that evoke the memories of various destinations is growing. This presents an opportunity for new brands to create unique scents and for existing brands to expand their product line.
2. Vegan and Natural Scented Candles - The demand for eco-friendly and vegan products increases. Companies should invest in natural plant-based ingredients and avoid parabens and other synthetic fragrances to cater to this market.
3. Personalized Scents and Emotional Connections - Consumers seek personalized experiences and emotional connections. This indicates a potential for creating custom-made fragrances or incorporating unique cultural elements in product design.
Industry Implications
1. Home Fragrance - The home fragrance industry is the perfect market for travel-inspired candles and personalized scents that create emotional connections with consumers.
2. Eco-friendly Products - The eco-friendly market is an industry that benefits from using natural plant-based ingredients, and avoiding parabens while catering to the growing vegan market.
3. Luxury Goods - Luxury brands can tap into the personalized scent and travel memories market, creating unique fragrances and customized travel-themed products for discerning customers.
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