The Royal Pine Deluxe Candle by Vacation Reminds of an 80s Ski Chalet
Laura McQuarrie — October 25, 2024 — Marketing
References: vacation.inc & byrdie
Sun care brand Vacation, known for its retro aesthetic, is carrying its love of nostalgia into the holiday season with The Royal Pine Deluxe Candle, blending vintage-inspired designs with a festive twist.
While fans of the brand have already collected Vacation-brand candles with sun-soaked scents like Well-Tipped Pool Boy, High Ceiling Resort Lobby and Partial Ocean View Suite, the brand's seasonal candle evokes imagery of an 80s ski chalet. The alluring pine-scented candle opens Vacation's Signature Three Pine Blend of Balsam pine accord, Siberian pine needle and imported Norwegian spruce, and leads into the comforting aroma of cedar, moss, crisp mountain and après-ski winter cashmere.
This luxurious, vegan candle is made with premium soy blend wax and with a 100% cotton wick.
While fans of the brand have already collected Vacation-brand candles with sun-soaked scents like Well-Tipped Pool Boy, High Ceiling Resort Lobby and Partial Ocean View Suite, the brand's seasonal candle evokes imagery of an 80s ski chalet. The alluring pine-scented candle opens Vacation's Signature Three Pine Blend of Balsam pine accord, Siberian pine needle and imported Norwegian spruce, and leads into the comforting aroma of cedar, moss, crisp mountain and après-ski winter cashmere.
This luxurious, vegan candle is made with premium soy blend wax and with a 100% cotton wick.
Trend Themes
1. Nostalgia-inspired Products - Utilizing beloved elements from past decades, brands cater to consumers' fond memories and desire for emotional connection.
2. Seasonal-themed Home Fragrance - Capturing the essence of specific times of year, these products evoke strong sensory experiences tied to seasonal nostalgia.
3. Vegan Luxury Goods - High-end, animal-free products appeal to a growing demographic of ethically conscious consumers.
Industry Implications
1. Home Fragrance - The market for scented products within living spaces thrives on unique blends and nostalgic-inspired designs that evoke specific memories.
2. Vegan Consumer Goods - A trend toward cruelty-free and vegan products spans multiple sectors, meeting increased demand for ethical consumption.
3. Nostalgia Retail - Retail spaces and products with retro aesthetics captivate consumers seeking to reconnect with cherished eras.
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