The Homesick x Dunkin' Collection Shares the Scent of Favorite Treats
Laura McQuarrie — November 25, 2019 — Marketing
References: homesick & prnewswire
Candles are some of the easiest gifts to give during the holidays, as they instantly help to create a cozy atmosphere and offer comforting scents—this year, the Homesick x Dunkin' Collection offers fragrances that will be particularly appealing to those who love coffee and baked goods. The limited-edition three-product collection from the home fragrance and lifestyle brand Homesick pays homage to some of the most popular treats from the coffee and donut company and quick-service restaurant—its Original Blend Coffee, Peppermint Mocha Flavored Coffee, and Old Fashioned Donuts.
While one candle offers the scent of Dunkin's signature blend coffee and cream, the Peppermint Mocha candle offers the festive minty scent and the last product in the collection captures the warm, aromatic essence of freshly baked donuts.
Image Credit: Homesick
While one candle offers the scent of Dunkin's signature blend coffee and cream, the Peppermint Mocha candle offers the festive minty scent and the last product in the collection captures the warm, aromatic essence of freshly baked donuts.
Image Credit: Homesick
Trend Themes
1. Holiday-themed Candles - Disruptive innovation opportunity: Create limited-edition candles that capture the scents associated with holiday treats and seasonal activities.
2. Collaborative Brand Partnerships - Disruptive innovation opportunity: Form partnerships between home fragrance brands and popular food and beverage companies to create unique and appealing scent collections.
3. Scented Marketing - Disruptive innovation opportunity: Utilize scent-based marketing strategies to enhance brand experiences and create emotional connections with customers.
Industry Implications
1. Home Fragrance - Disruptive innovation opportunity: Develop innovative scent technologies and fragrances that offer unique and memorable experiences for consumers.
2. Food and Beverage - Disruptive innovation opportunity: Experiment with scent-infused products or packaging that enhance the sensory appeal of food and beverage offerings.
3. Gift and Seasonal Products - Disruptive innovation opportunity: Introduce novel and themed products, such as scented candles, that cater to specific occasions or holiday celebrations.
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