These innovative home decor campaigns range from low-budget hardware ads to interior decor commercials that feature Gen Z web influencers. Standouts include teen-focused advertising campaigns by Pottery Barn's PBTeen brand. While a vlog channel gives young consumers design inspiration, a recent commercial featuring YouTube influencer MayBaby reveals her signature collaboration with the home retailer.
In addition to these examples, other innovative home decor campaigns include artisanal offerings by Restoration Hardware and West Elm who both explore the creative process of designers they are collaborating with.
Additionally athletic and tech-savvy hardware ads illustrate the brand partnerships and digital innovations that some of the home industry's most respected brands are investing in. A standout is a recent ad by Lowe's that highlights q unique project by its marketing and design team -- a customer service robot that essentially eliminates the need for human co-workers.
15 Inventive Home Decor Campaigns
From Low-Budget Hardware Ads to Teen-Focused Decor Commercials:
Jana Pijak — Feb 11, 2016 — Marketing
15
Arful Decor Collaborations
West Elm's Roar + Rabbit Collaboration is Profiled in a Captivating Ad
14
Pattern-Enriched Furniture Ads
Target's 'All Squared Away' Commercial Highlights Plaid Home Decor
13
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
12
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
11
Illusory Furniture Commercials
OK Go's Red Star Macalline Ad Captivates with Visual Trickery
10
Self-Expressive Decor Ads
Wayfair's 'You Make the Rules' Ad Celebrates Creativity
9
Sentimental Furniture Campaigns
This Pottery Barn Furniture Ad Promotes Quality Family Time
8
Artisanal Furniture Films
Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry
7
Hardware Store Robots
Lowe's Innovation Labs Changes the Face of Retail with Autonomous OSHbots
6
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
5
Artisanal Decor Ads
'In The Studio With Margo Selby' Highlights West Elm's New Collaboration
4
Low-Budget Hardware Ads
This Parody Christmas Ad from Robert Dyas Became a Viral Sensation
3
Personalized Registry Ads
West Elm's 'We Love Who You Love' Ad Promotes its Wedding Registry
2
DIY-Promoting Football Ads
This NFL Ad Campaign Urges People to Finish Home Improvement Projects
1
Charitable Celeb Bed Auctions
Alan Thicke is Auctioning Off His Bed for Habitat for Humanity
Related Ideas
Bollywood Actress-Backed Home Decor
Deepika Padukone Unveils a Collaboration with Pottery Barn
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Anniversary-Honoring Archival Homeware
Habitat Introduces its 60th Anniversary Collection
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Book-Themed Home Decor Collections
June St. George Debuts the Eloise Collection
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Friend-Founded Home Decor Lines
Nook Theory is an Affordable and Quality Home Decor Brand
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Mid-Century Modern Furnishings
Todd Hewitt Adds Four Designs to the Last Ditch Series
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Colorfully Saturated Home Collections
IKEA and Raw Color Co-Create the TESAMMANS Collection
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Autumnal Cleaning Product Campaigns
Mrs Hinch’s Cosy Season Collection Welcomes Autumn
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Fall Farmhouse Staples
Target Unveils a New Collaboration with Chip and Joanna Gaines
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Cutting-Edge Bathroom Designs
Kohler Debuts a Range of New Products at CES 2024 in Las Vegas
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Olympic Athlete-Approved Home Campaigns
Wayfair Collaborates with Shawn Johnson East
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
90s-Inspired Home Lines
Kohl's Unveils New Home Decor Products from the Brand Aéropostale
Opulent Material-Focused Furniture
Hermès Showcases its New Home Essentials Collection
Celebrity-Designed Furniture Series
goop and CB2 Join Forces on their Second Collection
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Sustainable Sophisticated Home Collections
Michael Graves Design Creates a Series for Pottery Barn
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Contemporary Home Fall Furniture
Blu Dot Presents Its Fall 2024 Collection of Furniture
Playfully Renovated Homes
This Home Has a Slide, Swings and Rock-Climbing Wall
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Spring-Ready Pastel Outdoor Collections
Clare and Industry West Join Forces on a Collection
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
AI Household Linen Campaigns
Casa Pratesi Presents Luxury Linens within an AI-Driven Italian Villa
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
High-Fashion Houseware Collections
The Bottega Veneta Homeware Collection Has 80 Pieces
Retro-Themed Metallic Homeware
The Collaborative Rabanne H&M Home Collection Nods to the 70s
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Hangable Fragrance Tags
Born to Stand Out's Home Fragrances Enhance Interiors with Color & Scent
Festive Fall-Centric Furniture Capsules
IKEA Unveils the HÖSTAGILLE Collection for Fall 2024
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Accessibility-Focused Homewares
The Michael Graves Design x Pottery Barn Collection is Chic
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Nature-Inspired Paint Ranges
HGTV Home by Sherwin-Williams Introduced Naturally Refined
Celebrity-Designed Furniture Collections
CB2 and Goop Partner to Release a Charming Furniture Line
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Renter-Friendly Wallpaper Collections
Otto Studio & Tierney Milne Created Peel-and-Stick Decor
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Marginalized Artisan-Made Decor
IKEA Presents its Second Instalment of the MÄVINN Collection
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Bright Whimsical Home Accessories
Blue Balcony Design Studio Delivers a Range of Vibrant Decor
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Hand-Painted Print Collections
Desenio and Lone Fox Home Collaborate on a New Home Decor Range
Multifaceted Luxury Linens
Pom Pom at Home Debuts Versatile Bedding for Diverse Aesthetics
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Charming Time Period-Inspired Furniture
West Haddon Hall Designs the Collection I of Furniture
Playful French Homewares
Mama Shelter Partners with La Redoute Interieurs for a New Furniture Line
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Dream Dorm Design Courses
Command Brand & Hannah Brown Inspire Students with "Delulu Design"
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Ceramic Home Collections
Mackenzie-Childs Collaborates with Pencil & Paper Co. on a New Line
Gothic Franchise-Inspired Decor
Pottery Barn Debuts a Home Collaboration with Netflix's Wednesday
Statement-Making Home Lines
Mini Rodini's HOME Collection Boasts Bedding, Curtains, & Loungewear
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Multiracial Heritage Home Goods
Portmanteau Home: Celebrating Multiracial Heritage in Home Goods
Collaborative Home Decor Capsule
Lulu and George Launch the Sarah Sherman Samuel Capsule
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Designer Holiday Homeware
Anthropologie Unveils the New Collection with Catherine Martin
Modernist Ceramic Lighting Series
Dumais Made Introduces the New Modern Bohemia Collection
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools