Casa Pratesi Presents Luxury Linens within an AI-Driven Italian Villa
Laura McQuarrie — May 29, 2024 — Tech
References: pratesi & bakercityherald
Fine Italian linens and luxury bedding brand Pratesi teamed up with Reverse Orientalism, the world's first AI-centric interior and architectural firm, for its Summer 2024 Casa Pratesi campaign. The imaginative campaign invites luxury lovers into Casa Pratesi, an AI-driven Italian villa, and blurs the line between tangible and virtual art forms.
Pratesi got its start in 1896 when founder Remigio Pratesi wove linens to win the heart of a village beauty, and by 1906, local nobility sought his handcrafted linens, birthing the House of Pratesi. Tradition and innovation are fused in this artful AI-driven campaign, with scenes like painterly bedrooms and bathrooms turning the brand's luxury linens into the centerpieces within the cozy villa.
Pratesi got its start in 1896 when founder Remigio Pratesi wove linens to win the heart of a village beauty, and by 1906, local nobility sought his handcrafted linens, birthing the House of Pratesi. Tradition and innovation are fused in this artful AI-driven campaign, with scenes like painterly bedrooms and bathrooms turning the brand's luxury linens into the centerpieces within the cozy villa.
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