West Elm's Roar + Rabbit Collaboration is Profiled in a Captivating Ad
Jana Pijak — February 11, 2016 — Marketing
West Elm's Roar + Rabbit collaboration collection is spotlighted in captivating campaign that explores the design firm's creative process. Consisting of furniture, lighting, accessories and framed art prints, the collaborative collection stays true to the signature aesthetic of Philadelphia-based designers Mitzie Wong and Wendy Wurtzburger.
Looking to nature for their inspiration, the duo are shown in their personal studio and while enjoying the great outdoors. While designer Wendy Wurtzburger represents the firm's rabbit, Mitzie is considered its roar, though both admit they have a bit of both.
Revealing their complex creative process, the Roar + Rabbit duo are shown sketching, painting and arranging objects in visually appealing ways. This cinematic ad will appeal to West Elm's design-conscious consumer who doesn't only appreciate beautiful decor but also its origins.
Looking to nature for their inspiration, the duo are shown in their personal studio and while enjoying the great outdoors. While designer Wendy Wurtzburger represents the firm's rabbit, Mitzie is considered its roar, though both admit they have a bit of both.
Revealing their complex creative process, the Roar + Rabbit duo are shown sketching, painting and arranging objects in visually appealing ways. This cinematic ad will appeal to West Elm's design-conscious consumer who doesn't only appreciate beautiful decor but also its origins.
Trend Themes
1. Collaborative Design - The Roar + Rabbit collaboration showcases the potential for partnerships between furniture brands and design firms in creating unique and cohesive collections.
2. Nature-inspired Furniture - The focus on nature as a design inspiration in the Roar + Rabbit collection suggests an opportunity for furniture companies to incorporate natural elements and motifs into their product lines.
3. Cinematic Advertisements - The captivating ad for the Roar + Rabbit collection highlights the potential for furniture brands to create visually striking and immersive advertising campaigns that engage design-conscious consumers.
Industry Implications
1. Furniture - The Roar + Rabbit collaboration demonstrates the potential for innovation and differentiation in the furniture industry through creative partnerships and unique design aesthetics.
2. Design - The collaboration between West Elm and Roar + Rabbit presents an opportunity for design firms to expand their reach and showcase their creativity through collaborations with established furniture brands.
3. Home Decor - The Roar + Rabbit collection and its captivating ad campaign highlight the potential for disruptive innovation in the home decor industry by emphasizing the importance of a product's backstory and origin.
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