June St. George Debuts the Eloise Collection
Alpha Kilo — October 17, 2024 — Art & Design
References: junestgeorge
Bespoke interiors brand June St. George is thrilled to unveil its 'Eloise Collection,' a new range of products inspired by the Eloise at the Plaza universe in celebration of the character’s 70th anniversary. In partnership with Handmade Films America, Inc, the new products embody the timeless appeal of all things Eloise. Featuring versions of the iconic illustrations, from the beloved Weenie to an NYC staple with a classic taxi design, the pieces all harken back to the playful spirit of Eloise. The collection is designed for children and adults alike, and whether you are just discovering Eloise or grew up with her, June St. George believes a little bit of her magic brings fun and a touch of nostalgia to any space.
A lifelong Eloise fan, June St. George founder Ally-Catherine Trenary distilled the essence of the beloved character into each design, translating Eloise’s unique personality and point of view into customizable pillows, blankets, rugs, and pet beds. Her mischief, whimsy and independence are woven into the fabric of each piece, all while reflecting Eloise’s love for New York City.
“One of my favorite pieces in the collection has a tie to my childhood when I visited New York City with my dad,” shares Ally-Catherine. “I remember being transfixed watching yellow cabs whiz through the street, obsessed with the city’s distinctive energy and bustle. The taxi along with other designs are universal, ensuring everyone – Eloise lover or not – will find something to love in the collection.”
The collection includes fourteen unique designs, with most being customizable. Aside from two signature designs, customers can personalize pieces with a name or monogram. Several of the designs can be fully customized using the ‘Design Your Own’ tool, which allows clients to choose their colors from a selection of 180 wool poms or swatches and watch their design come to life with the real time rendering tool. The collection features images of Eloise, Weenie, and Skipperdee posed in iconic scenes from the books. The designs also incorporate original patterns hand-drawn by Ally-Catherine befitting the Eloise universe, such as checkerboard floors, off kilter stripes, and “Skidder,” a signature pattern named after Eloise’s favorite game. Also prominently featured in the collection are taxi cabs, “Do Not Disturb” signs, and June St. George style bows.
As Eloise enters the world of interior design through this official brand partnership, June St. George’s high quality process shines through. June St George focuses on going beyond just creating beautiful products, and instead crafting pieces that become part of a family’s legacy. This focus on heirloom quality is evident in their meticulous selection of materials. They use traceable, certified New Zealand wool to guarantee pieces are eco-friendly, cruelty-free, and ethically sourced. Conscious curation is one of June St. George’s core values that elevates their products to undeniable heirloom status. Pillows are handsewn in the US from designer grade materials and filled with plush hypoallergenic, down alternative inserts.
The newest collection from June St. George brings Eloise’s magic to the home. Whether for young ones first discovering the books or adults who forever cherish and resonate with the character, these pieces are bound to brighten up any space, just like Eloise does at the Plaza.
Image Credit: Anna Routh Barzin
A lifelong Eloise fan, June St. George founder Ally-Catherine Trenary distilled the essence of the beloved character into each design, translating Eloise’s unique personality and point of view into customizable pillows, blankets, rugs, and pet beds. Her mischief, whimsy and independence are woven into the fabric of each piece, all while reflecting Eloise’s love for New York City.
“One of my favorite pieces in the collection has a tie to my childhood when I visited New York City with my dad,” shares Ally-Catherine. “I remember being transfixed watching yellow cabs whiz through the street, obsessed with the city’s distinctive energy and bustle. The taxi along with other designs are universal, ensuring everyone – Eloise lover or not – will find something to love in the collection.”
The collection includes fourteen unique designs, with most being customizable. Aside from two signature designs, customers can personalize pieces with a name or monogram. Several of the designs can be fully customized using the ‘Design Your Own’ tool, which allows clients to choose their colors from a selection of 180 wool poms or swatches and watch their design come to life with the real time rendering tool. The collection features images of Eloise, Weenie, and Skipperdee posed in iconic scenes from the books. The designs also incorporate original patterns hand-drawn by Ally-Catherine befitting the Eloise universe, such as checkerboard floors, off kilter stripes, and “Skidder,” a signature pattern named after Eloise’s favorite game. Also prominently featured in the collection are taxi cabs, “Do Not Disturb” signs, and June St. George style bows.
As Eloise enters the world of interior design through this official brand partnership, June St. George’s high quality process shines through. June St George focuses on going beyond just creating beautiful products, and instead crafting pieces that become part of a family’s legacy. This focus on heirloom quality is evident in their meticulous selection of materials. They use traceable, certified New Zealand wool to guarantee pieces are eco-friendly, cruelty-free, and ethically sourced. Conscious curation is one of June St. George’s core values that elevates their products to undeniable heirloom status. Pillows are handsewn in the US from designer grade materials and filled with plush hypoallergenic, down alternative inserts.
The newest collection from June St. George brings Eloise’s magic to the home. Whether for young ones first discovering the books or adults who forever cherish and resonate with the character, these pieces are bound to brighten up any space, just like Eloise does at the Plaza.
Image Credit: Anna Routh Barzin
Trend Themes
1. Customization Craze - The Eloise Collection's 'Design Your Own' tool exemplifies the growing consumer desire for customizable and personalized home decor.
2. Nostalgic Revival - By infusing contemporary designs with beloved childhood characters like Eloise, June St. George is tapping into the enduring appeal of nostalgia in modern interior design.
3. Eco-friendly Elegance - June St. George's use of traceable, certified New Zealand wool highlights the increasing demand for sustainable and ethically sourced materials in high-quality home decor.
Industry Implications
1. Interior Design - The introduction of character-inspired collections such as Eloise provides new opportunities to blend storytelling with high-quality home furnishings.
2. Luxury Goods - June St. George’s emphasis on heirloom-quality and customizable pieces positions the brand within the luxury home decor market, appealing to discerning customers with refined tastes.
3. Eco-friendly Products - The use of sustainably sourced materials in the Eloise Collection reflects a broader trend towards eco-conscious production methods and products in the home decor industry.
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