'In The Studio With Margo Selby' Highlights West Elm's New Collaboration
Jana Pijak — February 11, 2016 — Marketing
'In The Studio With Margo Selby' is a short film that highlights West Elm's collaboration with the textile designer. Margo Selby and the retailer team up for a signature line of handcrafted pillow cases -- ranging from hand-dyed to crocheted varieties.
Introducing viewers to Margo Selby's creative process, this unique campaign illustrates how much work goes into creating a hand-crafted pillow case or patterned fabric. Though most industry leaders now rely on machinery, the designer embraces a traditional and time-consuming process that she wishes to preserve.
Inspired by age-old weaving methods and hand-dying techniques, Selby lets West Elm follow her creative journey in this visually striking and honest film. The commercial highlights the brand's most recent collaboration while celebrating the return of maker culture.
Introducing viewers to Margo Selby's creative process, this unique campaign illustrates how much work goes into creating a hand-crafted pillow case or patterned fabric. Though most industry leaders now rely on machinery, the designer embraces a traditional and time-consuming process that she wishes to preserve.
Inspired by age-old weaving methods and hand-dying techniques, Selby lets West Elm follow her creative journey in this visually striking and honest film. The commercial highlights the brand's most recent collaboration while celebrating the return of maker culture.
Trend Themes
1. Artisanal Decor - The rise in demand for artisanal decor presents an opportunity for businesses to create unique, handcrafted products that cater to the growing market.
2. Maker Culture - The resurgence of maker culture provides a platform for businesses to collaborate with artisans and showcase the beauty of traditional craftsmanship.
3. Handcrafted Textiles - The appreciation for handcrafted textiles opens up possibilities for businesses to create luxurious, one-of-a-kind products with intricate designs.
Industry Implications
1. Home Decor - The home decor industry can capitalize on the trend of artisanal decor by offering a range of handcrafted furniture and accessories.
2. Textile and Apparel - The textile and apparel industry can tap into the market of handcrafted textiles by producing unique fabrics and garments that showcase traditional craftsmanship.
3. Collaborative Retail - The rise of maker culture creates an opportunity for collaborative retail spaces that bring together artisans and showcase their handcrafted products.
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