Wayfair's 'You Make the Rules' Ad Celebrates Creativity
Jana Pijak — February 11, 2016 — Marketing
Wayfair's 'You Make the Rules' commercial promotes the home retailer's affordable furniture and accessory range and suggests that decor is a reflection fo one's personality. While many may argue that decor must come with a set of guidelines or rules, Wayfair's ad for 2016 suggests otherwise and instead tells viewers that they are in charge of their home's destiny.
What starts off as a family patio gathering transforms into a weekend spent at home. These scenes are followed by kids playing in a whimsical room and end with the slogan "Explore the Great Indoors."
Each scene of You Make the Rules highlights a different Wayfair offering or feature -- from its vast patio, children's and home decor range to its easy and convenient online and mobile shopping platforms.
What starts off as a family patio gathering transforms into a weekend spent at home. These scenes are followed by kids playing in a whimsical room and end with the slogan "Explore the Great Indoors."
Each scene of You Make the Rules highlights a different Wayfair offering or feature -- from its vast patio, children's and home decor range to its easy and convenient online and mobile shopping platforms.
Trend Themes
1. Personalized Decor - The trend of self-expressive decor allows individuals to personalize their living spaces to reflect their unique personalities, creating opportunities for customizable furniture and accessories.
2. Breaking Design Rules - The trend of breaking traditional design rules in home decor challenges the notion that there are strict guidelines to follow, opening up opportunities for innovative and unconventional approaches to interior design.
3. Indoor Lifestyle - The trend of embracing the indoor lifestyle, as showcased in Wayfair's ad, presents opportunities for businesses in the home decor industry to cater to customers who prioritize creating comfortable and appealing indoor spaces.
Industry Implications
1. Home Decor - The home decor industry can explore personalized offerings, customized furniture, and innovative design ideas to meet the growing demand for self-expression in interior design.
2. E-commerce - The e-commerce industry can leverage efficient and convenient online and mobile shopping platforms to provide seamless experiences for customers looking for unique decor items and personalized design options.
3. Furniture Manufacturing - The furniture manufacturing industry has an opportunity to develop customizable furniture solutions that allow customers to break free from traditional design rules and create unique and personalized living spaces.
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