West Elm's 'We Love Who You Love' Ad Promotes its Wedding Registry
Jana Pijak — February 11, 2016 — Marketing
West Elm's 'We Love Who You Love' television spot promotes the home retailer's wedding registry service. Ideal for lovers of unique home decor, the retailer offers a variety of housewares and furniture pieces that fuse elegance with craftsmanship.
The brand's We Love Who You Love wedding registry ad highlights personalized elements that subscribers can customize to fit their needs and personal tastes. Offset with a "We Love" theme, this commercial fuses West Elm's product images with playful quotes including "we love impromptu dinner parties," "we love midnight snacks" and "we love a little shine."
This playful ad promotes the retailer's diverse products while inviting viewers to consider it for their wedding registry. While larger department stores are popular wedding registry options, smaller home decor chains or independent retailers are quickly entering this profitable market.
The brand's We Love Who You Love wedding registry ad highlights personalized elements that subscribers can customize to fit their needs and personal tastes. Offset with a "We Love" theme, this commercial fuses West Elm's product images with playful quotes including "we love impromptu dinner parties," "we love midnight snacks" and "we love a little shine."
This playful ad promotes the retailer's diverse products while inviting viewers to consider it for their wedding registry. While larger department stores are popular wedding registry options, smaller home decor chains or independent retailers are quickly entering this profitable market.
Trend Themes
1. Personalized Wedding Registries - There is an opportunity for businesses to offer personalized wedding registry services that allow couples to customize their registry to fit their needs and personal tastes.
2. Playful Advertising - Businesses can explore playful and creative advertising strategies to promote their products or services, appealing to consumers' emotions and desires.
3. Emerging Home Decor Chains - Smaller home decor chains or independent retailers have the potential to disrupt the wedding registry market by offering unique and distinctive products.
Industry Implications
1. Home Decor - The home decor industry has an opportunity to tap into the wedding registry market by providing a wide range of elegant and distinctive products for couples.
2. Advertising - The advertising industry can develop innovative campaigns that infuse creativity and playfulness to effectively promote different products or services, such as wedding registries.
3. Retail - Independent retailers and smaller home decor chains can disrupt the wedding registry market by offering personalized and unique products, attracting couples looking for something beyond traditional department stores.
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