Michael Graves Design Creates a Series for Pottery Barn
Amy Duong — August 2, 2024 — Art & Design
References: potterybarn
Michael Graves Design, which is a notable name in the realm of design now works in collaboration with Pottery Barn on a new collection. The products are comprised of functional and accessible structures with a captivating aesthetic to enhance any home. Now available to shop online and in select store locations, the range of goods appeals to a diverse audience.
Michael Graves Design is recognized for its visionary efforts when it comes to embodying a 'Design for All' philosophy without compromising elegance. It is inspired by the brand's work of maintaining independence in a stylish manner. The collection features bed frames, dressers, dresser seats, nightstands, and the Yardley & Bradford armchair.
Donald Strum, President of Michael Graves Design, stated, "Design has the power to enrich all of our lives. This pioneering collaboration with Pottery Barn allows us to make beautiful and purposeful furniture available to everyone.” Rob Van Varick, Chief Design Officer of Michael Graves Design, adds “Together with Pottery Barn, we are setting new consumer expectations with products that seamlessly blend safety with style, proving to the world that accessible design makes great business sense by broadening the total addressable market."
Image Credit: Michael Graves Design, Pottery Barn
Michael Graves Design is recognized for its visionary efforts when it comes to embodying a 'Design for All' philosophy without compromising elegance. It is inspired by the brand's work of maintaining independence in a stylish manner. The collection features bed frames, dressers, dresser seats, nightstands, and the Yardley & Bradford armchair.
Donald Strum, President of Michael Graves Design, stated, "Design has the power to enrich all of our lives. This pioneering collaboration with Pottery Barn allows us to make beautiful and purposeful furniture available to everyone.” Rob Van Varick, Chief Design Officer of Michael Graves Design, adds “Together with Pottery Barn, we are setting new consumer expectations with products that seamlessly blend safety with style, proving to the world that accessible design makes great business sense by broadening the total addressable market."
Image Credit: Michael Graves Design, Pottery Barn
Trend Themes
1. Accessible Luxury Furniture - The Michael Graves Design collection with Pottery Barn exemplifies the blending of luxury aesthetics with accessibility for a broader consumer base.
2. Purposeful Design Collections - The new home collection emphasizes the practicality and elegance of furniture pieces that aim to enhance everyday living while maintaining an attractive appearance.
3. Consumer Expectation Reset - This collaboration is setting a new benchmark for consumer expectations by integrating safety and style seamlessly in home furnishings.
Industry Implications
1. Home Furniture - Enhanced with functional and accessible designs, the home furniture industry is positioning itself to cater to a wider audience without compromising on sophistication.
2. Interior Design - Visionary projects like the Michael Graves-Pottery Barn partnership are inspiring trends in stylish yet practical interior design solutions.
3. E-commerce - With these collections being available online, the e-commerce industry is seeing potential growth in offering accessible yet chic home décor pieces.
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