These gamified retail experiences show just how powerful interactive events, packaging, and more can be when it comes to making a brand or product memorable.
One example is Shanghai's 'Runner Camp,' a space that fuses fitness and retail into one. As the Runner Camp sells sportswear on its lower level, the expansive staircases, track, and full gym that are featured throughout make it the perfect space for consumers to test out the functionality of their purchases. Additionally, those shopping are likely to be inspired by others who are utilizing the fitness equipment, pushing them to buy more.
Also included in these gamified retail experiences in the new La Mer Lotion, which comes in interactive packaging that's inspired by pinball. As the packaging features a silver ball that can be rolled around the maze-like design, it functions as an entertaining addition that prompts consumers to look at the product longer and share it with friends and family.
10 Gamified Retail Experiences
From Interactive LED Vodka Bottles to Easter Egg Hunt Activations:
Riley von Niessen — Aug 24, 2017 — Marketing
10
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
9
Interactive Open-Source Touch Bars
The 'Barry' Builds on the Apple Innovation in the MacBook Pro
8
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
7
Interactive Selling Stickers
The 2deHands Chat With Your Ads Feature Offers Custom Emojis
6
Luminous Vodka Bottles
Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
5
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai
4
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
3
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
2
Immersive Art Car Events
Toronto's Toyota C-HR Launch Featured a Performance by RALPH
1
Easter Egg Hunt Activations
The Cadbury Enchanted Maze Was Hosted near the London Eye
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Customizable Shoe Decorating Events
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Marathon-Inspired NYC Pop-Ups
Bandit x ASICS Partner for a New Capsule and Immersive Experience
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Contemporary interactive workspaces
Kinzo Architekten collaborates with Dawon & Company
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Gamified Wine Kits
The Grape Detective by Vinebox Has Tasters Match Wines with Their Profiles
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Zen-Inspired Experiential Retail Concepts
One Golden Thread Opens Its Innovative Space
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
In-Store Mixed-Reality Gyms
Meta Quest and Puma Created the World's Smallest Gym
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Customizable Co-Created Sneakers
Golden Goose Offers a Sneaker Maker Experience in Toronto
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Immersive Lifestyle Stores
Gelato Pique Has Inaugurated Its Standalone Store in South Korea
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Experiential Alcohol Pop-Ups
The Cheoreom X Krush Somaek Pocha Experience Opens in Seoul
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Green Cosmetics Concept Stores
This Innisfree Store Utilizes Bottles in its Architectural Design
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
AR-Suggested Cocktails
Threedium Developed 3D Cocktail Visuals for Tanqueray No.TEN
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Vibrant Inclusive Playground Exhibitions
Wade and Leta Presents the Falling Into Place Exhibition
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Virtual Brand Fragrance Experiences
L'Occitane en Provence Launches a Line of Summer Fragrances
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Mall-Based Indoor Adventure Parks
Elev8 Fun is Coming to Miami International Mall
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Immersive 3D Fitness Games
Ergatta’s Latest Fitness Offering is the Wavelength Game
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Award-Winning Pleasure Product Lines
Playground Boasts Eight Pleasure-Enhancing Formulations
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
Influencer Esports Campaigns
Team Liquid is Partnering with Carrefour Brazil for a New Campaign
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Flashlight Experience Stores
Olight Combines In-Store Shopping Experience with Digital Tools
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Fitness Studio Gamification Tools
Xplor Mariana Tek Enhances Member Motivation & Engagement
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team