The 2deHands Chat With Your Ads Feature Offers Custom Emojis
Alyson Wyers — June 10, 2017 — Marketing
References: 2dehands.be & springwise
A feature dubbed 'Chat with your Ads' from Belgian selling platform 2deHands allows users to use emoji-like icons in their advertisements. The iOS messaging tool makes product placement easier within instant messaging.
In collaboration with communications agency Happiness, 2deHands lets people on its second hand sales platform create stickers of the item they are trying to sell. They can share their custom emoticons with potential buyers as well as friends, family and whoever else on the instant messenger app. The interactive stickers also hyperlink to the 2deHands site. According to company spokesperson Petra Baeck, "the Clickable Stickers instantly increases [user’s] visual communications repertoire in a fun and highly useful way by making individual stickers from their own actual item photographs that they can then share."
In collaboration with communications agency Happiness, 2deHands lets people on its second hand sales platform create stickers of the item they are trying to sell. They can share their custom emoticons with potential buyers as well as friends, family and whoever else on the instant messenger app. The interactive stickers also hyperlink to the 2deHands site. According to company spokesperson Petra Baeck, "the Clickable Stickers instantly increases [user’s] visual communications repertoire in a fun and highly useful way by making individual stickers from their own actual item photographs that they can then share."
Trend Themes
1. Custom Emoji Ads - The use of custom emoji-like icons in advertisements creates interactive and engaging visual communication opportunities.
2. Instant Messaging Product Placement - Integrating product placement within instant messaging platforms offers a seamless and convenient way for users to discover and interact with products.
3. Clickable Stickers - Clickable stickers with hyperlinks provide an innovative way to drive traffic and increase user engagement with online platforms.
Industry Implications
1. E-commerce - The e-commerce industry can leverage the use of custom emoji ads to enhance product visibility and customer engagement in online marketplaces.
2. Advertising - Integrating instant messaging product placement opens new avenues for advertisers to reach their target audience in a more personalized and interactive manner.
3. Digital Marketing - The adoption of clickable stickers with hyperlinks presents disruptive innovation opportunities for digital marketers to drive website traffic and improve conversion rates.
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