For all the talk about gender equality, there has still and will still be an inordinate amount of female-targeted branding. It seems that unlike with male branding, female branding is either aggressively non-aggressive or purposefully fierce.
There’s very little room to release a product and have it connect with a female audience in the modern sphere. Male branding remains bravado focused while female branding is a little bit more understated. Some women go for an aggressive style, while others are fine with the softer side of the marketing industry.
Because of this the industry sees a lot of pink, fluffy and cute juxtaposed against a lot of more typically ‘manly’ style ads and branding with a splash of feminine just to remind customers who the intended target is.
41 Examples of Feminine Branding

41
Burlesque Water Bottles
The Dita Von Teese Perrier Water Bottles are Sexy & Stylish

40
Beach Bum Branding
Mikasa Continental Cup Ball Packaging is Engaging from Many Angles

39
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
38
Drawn Damsel Branding
Delicate Detergent Packaging Celebrates Feminine Mystique for Merchandizing
37
Mix-and-Match Facial Merchandizing
Twister Sisters Packaging Invites Cosmetics Set Customization
36
Seductive Booze Branding
The Femme Fatale Wine Bottle Features a Tantalizing Design
35
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
34
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
33
Organic Hairbrush Branding
All Natural Brushes Packaging Includes Fruit-Inspired Tress Treatments
32
Stylish Bobby Pin Packaging
St. Stephen Color Collection Playfully Displays the Product's Purpose
31
Pebbly Polish Branding
S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
30
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
29
Pastel-Infused Boutique Branding
The Delicate Branding Used for Novelty is Both Soft and Eclectic
28
Awesome Aquatic Packaging
The Eyeko Branding Design Presents a Blue Hue
27
Fashionable Feminine Hygiene
U by Kotex Limited Edition Designer Series Offers Stylish Protection
26
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
25
Clutch-Style Beverage Branding
Tea Bar Packaging Channels the Elegance and Portability of Handbags
24
Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
23
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
22
Sleek Geometric Makeup
Aschen and Voss Cosmetics Line Stands Out in Clean & Sharp Packaging
21
Premium Pink Spirits
Chambord Flavored Vodka Will Attract Young Women
20
Lady-Focused Booze
Molson Coors Targets Women with Animee, a New Brand of Beer
19
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
18
Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
17
Symbolic Polka Dot Packaging
This Polka Dot Packaging Abstracts Wine-Soaked Fruit
16
Sweet Feminine Packaging
Ruth Pearson and Caroline Phillips Give Crabtree & Evelyn Pretty Patterns
15
Magnificent Mermaid Marketing
Starbucks Anniversary Blend Features an Ocean of Optical Intrigue
14
Couture Christmas Tables
Lanvin Dresses a Lavish Christmas Table for ELLE International
13
Frilly Underwear Packaging
The Victoria's Secret Attractions Bodycare Line has Some Fun Packaging
12
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
11
Glowing Goddess Branding
Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt
10
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
9
Blooming Spirit Branding
Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company
8
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
7
Blossoming Springtime Scents
Crabtree & Evelyn's Floral Fragrance Collection is Luscious
6
Gender-Biased Cocoa Treats
The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales
5
Fairy Fragrance Lines
Spray Yourself With a Pixie Dusted Scent by The Feerie Perfume
4
Voluptuous Vino Branding
Wild Dream Liqueur Packaging Features Sultry Corsets as Labels
3
Poetic Heritage Packaging
The Gazelli Cosmetics Brand is Lyrical and Feminine
2
Fallen Angel Alcohol Packaging
The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze
1
Gender-Targeted Breath Mints
The Xylish Gender-Specific Gum is Designed for Men and Women
Related Ideas
Collegiate Sneaker Campaigns
Under Armour Debuts the 'Sisterhood in Style' Campaign
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Eco-Friendly Feminine Care Products
Reign Wellness Debuted Eco-Friendly Tampons
Body Acceptance-Focused V-Day Campaigns
Bluebella’s Valentine’s Campaign is Titled Love Letters
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Women-Empowering Jewelry Campaigns
Verlas Debuts the Shine in Your Shape Campaign for Women's Day
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Refreshed Pantyhose Brands
The New L'eggs Brand Identity is Playful and Modern
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Feminine Bow-Adorned Headphones
The Sandy Liang x Beats Solo 4 Headphones Have Pastel Accents
Captivating Cherry Fragrances
Juliette Has a Gun's Juliette Fragrance Channels a Powerful Muse
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Girlhood-Celebrating Candle Collections
Candier Debuts the Bold Girl Crush Collection
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Intimate Wellness Brand Launches
Niches & Nooks Offers a Fresh Take on Intimate Care
Sensorial Beauty Brands
Daise Targets Gen Z and Gen Alpha with its Playful Fragrances
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Comforting Fabric Softener Branding
The Snuggle Rebrand Updates the Entire Product Range
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Sleek Cozy Footwear Rebrandings
The Refreshing UGG Rebranding Brings the Name to New Heights
Gen X-Targeted Fashion Labels
REGALO Studios Launches a Brand Embracing Lives Lived and Living
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Feminine Lavender-Hued Watches
This Casio G-SHOCK GMA-P2125W-6A Marks International Women's Day
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Vivaciously Redefined Car Brands
Jaguar Debuts its 'Copy Nothing' Campaign
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
All-Female Racing Partnerships
Wella Professionals Becomes an Official Partner of the F1 Academy
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Contemporary Sports Brands
Staud Sport Aims to Elevate Everyday Athleisure
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Female-Celebrating Indoor Mats
Sight Unseen and Heymat Designs the Iconic Women Collection
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Hyper-Feminine Hairbrushes
Wet Brush + Goody x LoveShackFancy Made a Limited-Edition Collection
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Elite Female Athlete Clothing
SPRHRA Was Founded by Marina Paul & the Brand is on a Mission
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Female-Focused Smart Wallet Solutions
iWallet Corporation Announces the iClutch Smart Wallet
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Empowering Outdoor Apparel Brands
SENIQ Empowers Women Who Prioritize Both Fashion and Function
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Women's Health Platforms
Frida Uncensored Equips Parents with the Education Needed for Motherhood
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Feminist-Forward Contemporary Fashion Collections
Songs of Siren Blends Depth and Precision
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Cost-Conscious Clothing Campaigns
The Primark 'Never Basic' Campaign Focuses on Value
Relatable Genderless Fragrances
NOYZ Makes Fragrances Inspired by Real Stories & Raw Feelings
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Women-Sponsoring Branding Initiatives
TJ Maxx Debuts the You Sponsored by TJ Maxx Campaign
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Women-Focused Digital Safety Initiatives
The Durex Blocker Debuted for International Women's Day
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Creative Network Rebrands
Iris Worldwide Unveils a Provocative, Transformational Rebrand
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Gender-Neutral Period Products
Aunt Flow Offers Period Products Free of Gendered Language
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Femininity-Exploring Boutique Hotels
Estudio Carroll Designs the Xique Boutique Hotel
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Denim-Centric Apparel Drops
Mars the Label Unveils a Statement-Making Drop
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Refreshed Private Label Products
CVS Brand Products Have Been Rebranded with Simplicity in Mind
Women-Focused Cigar Campaigns
Ladies Love Cigars Debuts the Savor the Moment Initiative
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Non-Toxic Personal Care Products
Zebra Offers a Variety of Products with Clean Ingredients
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Gendered Concept-Exploring Furniture
Formafantasma Presents its Dynamic La Casa Dentro Range
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Refined Comfort-Focused Footwear Lines
Elizée Aims to Redefine Luxury Footwear
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Hygiene Packaging Redesigns
Andrex Introduces a New Pearlfisher Design Collaboration for Packaging
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions