Ruth Pearson and Caroline Phillips Give Crabtree & Evelyn Pretty Patterns
Francis Tiangson — March 28, 2011 — Marketing
References: behance.net & thedieline
Ruth Pearson and Caroline Phillips have repackaged Crabtree & Evelyn products with multiple unique patterns made for each individual package. Using the illustrations that Crabtree & Evelyn have had stored in the archive, the new patterns pay tribute to the brand's heritage and revive the essence of the company.
The patterns that Ruth Pearson and Caroline Phillips have created have a feminine touch and a sense of familiarity. The images and their arrangement are reminiscent of a simpler time, almost like antique objects found in your grandparents' house. They are meant to be treasured and evoke a feeling of timeless, good quality products. It's almost as if Ruth Pearson and Caroline Phillips were trying to make the Crabtree & Evelyn products the quintessential grandmother treats.
The patterns that Ruth Pearson and Caroline Phillips have created have a feminine touch and a sense of familiarity. The images and their arrangement are reminiscent of a simpler time, almost like antique objects found in your grandparents' house. They are meant to be treasured and evoke a feeling of timeless, good quality products. It's almost as if Ruth Pearson and Caroline Phillips were trying to make the Crabtree & Evelyn products the quintessential grandmother treats.
Trend Themes
1. Patterned Packaging - The use of unique and intricate patterns on packaging offers a disruptive innovation opportunity for brands to differentiate themselves and evoke a sense of nostalgia and quality.
2. Feminine Design - Creating packaging designs with a feminine touch taps into a market segment that values aesthetics and can provide a competitive edge for brands targeting women consumers.
3. Heritage Revival - Repackaging products to pay tribute to a brand's heritage offers an opportunity to connect with consumers emotionally and create a sense of authenticity and trust.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore patterned packaging, feminine design, and heritage revival to enhance brand appeal and create a unique customer experience.
2. Food and Beverage - The food and beverage industry can leverage unique packaging patterns, particularly with a feminine touch, to differentiate their products, evoke nostalgia, and attract female consumers.
3. Home Decor and Gifts - The home decor and gifts industry can adopt patterned packaging inspired by heritage to create a sense of nostalgia, authenticity, and sentimentality that appeals to consumers seeking unique and sentimental gifts.
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