Spray Yourself With a Pixie Dusted Scent by The Feerie Perfume
Summer Luu — March 22, 2011 — Luxury
References: brand-image & thedieline
Van Cleef & Arpels wanted to increase its luxury image through the Feerie Perfume amongst the finest fragrance lines out there. The new design of the pixie perfume bottle expresses this vision.
Developed by Brandimage, a brand strategy and design firm, the classy bottle bears a delicate fairy figure sitting atop the cap. Under the direction of Van Cleef & Arpels, the fragrance had to embody the brand's qualities of being precious, feminine, poetic and ingenious. In using a magical character, the perfume is enchanting, warm and graceful. The bottle itself is made of royal blue glass shaped like a brilliant diamond.
With one spritz of The Feerie perfume bottle by Van Cleef & Arpels, you'll feel like you've been showered by golden fairy dust.
Developed by Brandimage, a brand strategy and design firm, the classy bottle bears a delicate fairy figure sitting atop the cap. Under the direction of Van Cleef & Arpels, the fragrance had to embody the brand's qualities of being precious, feminine, poetic and ingenious. In using a magical character, the perfume is enchanting, warm and graceful. The bottle itself is made of royal blue glass shaped like a brilliant diamond.
With one spritz of The Feerie perfume bottle by Van Cleef & Arpels, you'll feel like you've been showered by golden fairy dust.
Trend Themes
1. Luxury Fragrance Packaging - Incorporating unique and artistic designs into fragrance packaging can elevate the luxury image of the brand.
2. Magical Character Perfumes - Introducing magical characters into perfume designs creates an enchanting and whimsical experience for consumers.
3. Precious and Feminine Fragrances - Developing fragrances that embody qualities of being precious, feminine, poetic, and ingenious can attract a specific target market.
Industry Implications
1. Perfume and Fragrance - The perfume industry can leverage unique designs and magical themes to create a luxurious and captivating product line.
2. Brand Strategy and Design - Companies specializing in brand strategy and design can offer their expertise in creating innovative and visually appealing packaging for luxury brands.
3. Luxury Goods and Fashion - Luxury goods and fashion industry can explore partnerships with fragrance companies to develop exclusive product lines that resonate with their target audience.
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