Examples of global Starbucks initiatives show that the international company is conscious of making an effort to appeal to different cultures and urban demographics in ways that span over recipes, retail and more. Whether that means creating an exotic drink such as Red Bean Green Tea for customers in Hong Kong or introducing a Starbucks store in a converted Switzerland SBB train car, there are many ways to make a visit compellingly unique.
Although different flavors might be particularly enticing, these examples of global Starbucks initiatives involve more than that. Cutting edge restaurant spaces as well as innovative payment systems help make the company look better and run smoother in the eyes of their customers as well as their competitors. It pays to stay ahead of the game in as conscious as way as possible.
11 Examples of Global Starbucks Initiatives
11
Smartwatch Payment Systems
A New Payment Method is Being Developed Using Smartwatch Technology
10
Scattered Stick Cafes
The Starbucks Tokyo by Kengo Kuma Features A Bold and Dynamic Design
9
Artful Cup Design Contests
Starbucks' White Cup Contest Challenged Customers to Make Art on Cups
8
Social Media Coffee Deliveries
Tweet-a-Coffee Lets You Give Starbucks Using Only 140 Characters
7
Iconic Coffee-Serving Locomotives
The Starbucks Train Serves Coffee with a Side of Comfort & Style
6
Frozen Dessert Dumplings
Starbucks' Frozen Dessert Snack is a Twist on the Traditional Dumpling
5
Bean-Topped Frappuccinos
Starbucks is Serving Up Red Bean Green Tea Frappuccinos in Hong Kong
4
Caffeinated Blossom Beverages
Starbucks Japan is Introducing a Seasonal Sakura Chocolate Latte
3
Lemon-Flavored Lattes
Starbucks Japan is Offering This Lemony Treat Just in Time for Warm Weather
2
Caffeinated Cookie Drinks
Starbucks Japan is Now Blending in an Entire Chocolate Cookie in a Drink
1
Patriotic Specialty Drinks
The New Maple Macchiato Screams Canadian Pride
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Pastel-Hued Springtime Cafe Products
The Starbucks Japan Sakura Collection Has Been Updated
Cartoon Cat-Themed Drinkware
Starbucks and Hello Kitty Launch a Cartoonish Cup Collection
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Sustainable Frozen Desserts
McDonald's is Redesigning its McFlurry Packaging, Launching New Size
QSR BOGO Beverage Deals
Starbucks Offers National BOGO Deal on All Beverages
Romantic Branded Cafe Products
Starbucks Japan Valentine’s Day Collection Has Over 12 New Items
Olympics-Inspired QSR Menus
The Mcdonald's France Global Menu Celebrates Paris 2024
Eco-Friendly QSR Trials
NextGen Consortium Partners with 30 California QSR on Reusable Cup Trial
Reusable Straw Promotions
Starbucks is Offering a Free Reusable Straw with Cold Drink Purchases
Celebratory Sakura Cafe Products
The Starbucks Japan Sakura Collection Kicks Off Hanami Season
Vibrant Valentine's Cafe Drinks
The Starbucks Japan Rouge Opera Frappuccino Comes in Two Options
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Uplifting Canned Coffees
Happy Coffee's Ready-to-Drink Beverages Target Younger Coffee Lovers
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Ready-to-Drink Matcha Lattes
Suntory is Rolling Out a Starbucks Chilled Matcha Brulee Latte
Floral Cafe Dessert Ranges
The Starbucks Japan Cherry Blossom Collection Celebrates Springtime
Magical Autumnal Cafe Drinks
The Starbucks Japan Mera Meera Frappuccino is Here for Halloween
Spring-Ready Coffee Launches
Starbucks Ushers in Spring with New and Returning Seasonal Coffee
Eco-Conscious Coffee Programs
Costa Coffee's Club Loyalty Scheme Rewards Eco-Minded Customers
Refreshingly Spicy Cafe Drinks
The Starbucks Spicy Menu Has Swicy Refreshers and More
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Artist-Designed Cafe Products
This Starbucks Japan Drinkware Features Shogo Sekine Artwork
Autonomous Coffee Stations
Costa Coffee is Introducing an Autonomous Store System for Coffee Prep
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Meat-Flavored Coffee Drinks
Starbucks Reserve Shanghai Serves Up the Lucky Savory Latte
Vanilla Swirled Iced Coffees
Starbucks Canada has a new Caramel Vanilla Swirl Iced Coffee
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Bespoke Blended Fruit Drinks
Starbucks Japan Just Unveiled Its New My Fruit Frappuccino Line
Galactic Cafe Experiences
The Star Wars-Themed Cafe in Tokyo Takes Fans to an Outer Galaxy
Sustainable Dairy Cafe Partnerships
Starbucks and the Dairy Farmers of Canada Partnered
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Consumer-Driven Cafe Menus
The New Costa Coffee Menu Has Hot Milkshakes and More
Regional Asian Dessert Ranges
These McDonald's Japan Asian Sweets Desserts Come in Three Options
Berry-Flavored Pearl Beverages
Starbucks' Boba-Inspired Drinks Have Raspberry-Flavored Pearls
Expanded Autumn Coffee Offerings
Starbucks Diversifies Fall Flavors for At-Home and On-the-Go
Seasonal Coffee Shop Menus
Tim Hortons Debuts a Fall Menu with Early Access for Digital Customers
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Film-Based Beverage Concoctions
The Starbucks x Wicked Collab Features Two Distinct Witchy Drinks
Iced Cafe Brand Coffees
These New Starbucks at Home Iced Coffee Products are Convenient
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Ethical Coffee Partnerships
Win Win Coffee Collaborates with Aramark for Community Impact
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Refreshing Iced Lime Beverages
Cool Lime Refreshers are Back in Three New Ways at Starbucks Canada
Layered Cake-Inspired Coffees
The Starbucks Japan Opera Frappuccino Comes in Two Options
Sweet Potato-Powered Cafes
Starbucks and Kirishima Shuzo Partnered for an Upcoming Location
Seasonal Transition Cafe Drinks
These New Starbucks Japan Go Beyond Drinks Come in Two Options
Expanded Summertime Cafe Menus
Costa Coffee is Launching a New Summer Food and Beverage Menu
Blended Peach-Flavored Cafe Drinks
The Starbucks Love and Peach Frappuccino is Available in Japan
Snow-Inspired Blended Cafe Drinks
The Starbucks Japan Hatsuyuki Frappuccino Will Arrive for Winter
Sweet Heat Cafe Cocktails
The Starbucks Reserve Hot Honey Menu Has Two Options
Expansive Summertime Cafe Refreshments
The Tim Hortons Summer Drinks Menu Has Two New Drinks
Plant-Based Retailer Expansions
Oddlygood Expands its Oat Products Into Asda Stores
Summer Iced Energy Drinks
Starbucks Adds New Refreshing Iced Energy Drinks to its Permanent Menu
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Fruit Waste Cafe Drinks
The Starbucks Japan Banana Brulee Frappuccino is Limited-Edition
Green China-Based Coffee Chains
Tim Hortons Debuts its First Sustainable Store Concept in Shenzhen
Tropical Plant Coffee Drinks
Starbucks Singapore's Menu Features the Pandan Fantasy Beverage
Collegiate Cafe Clothing Collections
Starbucks and Beams Partnered on a New Collection in Japan
Refined Cherry Blossom Beverages
These Starbucks Japan Hanami Drinks Celebrate Sakura
Artistic QSR Merchandise
Starbucks Debuts its Fifth Artist Series with Damon Brown
Co-Branded Cartoon Beverages
Coffee Bean & Tea Leaf Debuts its Second Collaboration with tokidoki
QSR Coffee-Based Fragrant Candles
Homesick x Dunkin’ Donuts Offer Espresso-Infused Products
Co-Branded Character Beverages
The Coffee Bean & Tea Leaf and tokidoki Created Exclusive Drinks
Chilled At-Home Cafe Drinks
Starbucks White Chocolate Mocha Comes in a New Multiserve Carton
Musical-Inspired Whimsical Beverages
Starbucks Dreams Up Theatrical Drinks Celebrating Wicked
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Celebratory Chilled Cappuccino Drinks
The Tim Hortons Iced Capp Marks 25 Years with New Options
City-Themed Drinkware Collections
Starbucks Unveils its Expansive American 'Discovery Series'
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Miniature Cafe Collections
Starbucks Japan Has Just Release a Miniature Collection to Go
Chocolate Valentine's Coffees
Starbucks Coffee Japan Debuts the Gianduja Chocolate Mocha
Pork-Flavored Savory Lattes
Starbucks Reserve Shanghai Roastery is Serving a Lucky Savory Latte
Sweet Italian-Inspired Beverages
Starbucks Reserve Debuts its Reserve Affogato and Malt Beverages
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Globally Inspired Dog Meals
Restaurant Favorites Inspired Tiki Dog's Taste of the World Recipes
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Festive Specialty Coffee Menus
Gregorys Coffee Unveiled its Holiday Menu Featuring Four Drinks
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Creamy Strawberry Puree Drinks
Starbucks Has a New Chocolate-Covered Strawberry Crème Frappuccino
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Fruity Refreshing Matcha Lattes
Starbucks Iced Strawberry Matcha Tea Latte is Here for Spring
Ready-to-Drink Seasonal Lattes
The Starbucks Pumpkin Spice Latte Comes in a New Version in Japan
Layered Butterscotch Cafe Drinks
The Starbucks Japan Caramelly Milk Coffee Frappuccino is Sweet
Refined QSR Cold Brews
McDonald's McCafé Cold Brew Coffee Comes in Five Flavors
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Color-Changing Lemonades
Good Earth Coffeehouse Serves Butterfly Pea Flower Lemonade
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Brown Sugar Boba Lattes
The Coffee Bean & Tea Leaf's Summer Cafe Menu Spotlights Matcha & Boba
Italian Afternoon Tea Sets
Starbucks Japan is Serving Up a New Roastery Pasticcini Flight
Moon Viewing Cafe Drinkware
The Starbucks Japan Tsukimi Collection Has Several Styles
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Reusable Cup Programs
Starbucks is Participating in a City-Wide Collaborative Reuse Project
Fresh Matcha Cafe Drinks
These Starbucks Matcha Beverages are Made with Freshly Harvested Tea
Green Tea Chai Lattes
Starbucks Japan's Latest New Green Tea Drink is the Green Chai Tea Latte
Sweet Layered Frappucinos
Starbucks Japan Rolled Out a New Butterscotch-Flavored Beverage
BIPOC Coffee Distribution Initiatives
Aramark Nationally Distributes BLK & Bold Across the U.S.
Expansive Autumnal Coffee Ranges
This New Coffee Collection from The Fresh Market is Fall-Ready
Glittering Holiday Drinkware Lines
Starbucks Reserve Roastery Tokyo Has a World of Ice Collection
Elevated Corporate Coffee Offerings
Partners Coffee Launches Coffee for the Office Program
Motivational Takeaway Cups
Tim Hortons Created Five Limited-Edition National Coffee Day Cups
Hazelnut-Flavored Shaken Espressos
The Iced Hazelnut Oat Shaken Espresso is Available This Winter
Autumnal Japanese Tea Lattes
The Japanese Black Tea Mousse Tea Latte is Coming to Starbucks Japan
Employee-Facing Automation Technology
Starbucks' Siren Craft System Improves Customer Service
Global Hospitality Campaigns
Raffles Hotels and Resorts Debuts 'The Butler Did It' Campaign
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Olive-Infused Vanilla Cream Coffees
Starbucks Canada's Launched Two New Oleato Beverages
Collaborative Coffee Expansions
Costa Coffee Partners with Y7 Yoga Studio
Sustainable Personal Cup Initiatives
Starbucks is Allowing Personal Cups to Be Used Again
Seasonal Rum Raisin Coffees
Starbucks Japan Has a New Winter Rum Raisin Irish Coffee
Smooth Oil-Infused Coffees
Starbucks UK Introduced Three Oleato Drinks
Fruit-Forward Cafe Energy Drinks
Dunkin' SPARKD’ Energy Comes in Two Flavors
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Dynamic Cafe Menu Additions
Costa Coffee Unveils the New Plant-Based Menus and Hot Milkshakes
Fluffy Mousse-Topped Lattes
The Starbucks Chocolate Mousse Latte is Available in Japan
Fall-Exclusive Canadian Promotions
DoorDash and Starbucks Team Up for Pumpkin Spice Latte Season
Artisan Autumnal Coffee Drinks
These New CosMc’s Drinks Come in Six Varieties
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Seasonal Pumpkin Chai Lattes
The Coffee Bean & Tea Leaf Has a New Pumpkin Chai Cream Iced Latte
Wintery Cafe Drink Ranges
The Black Rock Coffee Bar Winter Drink Lineup Prioritizes Festive Flavor
Unicorn-Inspired Bakery Cakes
Starbucks China is Selling an Adorable New Unicorn Cake
Convenient Cold Coffee Products
These New Arctic Coffee Products Respond to Consumer Demand
Culinary Convenience Store Coffees
The 7-Eleven OG To Go Coffee Menu Has Hot, Cold and Iced Drinks
Icy Autumnal Cafe Drinks
The Human Bean Fall Menu Offers a Glimpse of Autumnal Offerings
Military Coffee Donations
Dunkin’ Donated 4,000 Pounds of Coffee
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Retail Accessibility Frameworks
Starbucks Has Unveiled the Inclusive Spaces Framework
Local Retail-Championing Initiatives
The 'Reps are Local Too' Initiative is a Nationwide Movement
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Seasonal QSR Breakfast Menus
Dunkin' Showcases its Iconic Seasonal Menu Ahead of the Holidays
Enhanced Donut Shop Beverages
Randy's Donuts Debuts a New Beverage Menu to Pair with its Donuts
Artisan Summertime Cafe Drinks
White Bison Coffee Announced New Drinks Just in Time for Summer
Donut Shop Boba Menus
Randy's Donuts Just Added a New Beverage Menu That Includes Boba
Plant-Based Coffee Campaigns
Minor Figures Launches the 'Dairy Disloyalty' Awareness Campaign