Starbucks Launches Blackberry Sage Refreshers and Unique Drinks
Debra John — February 3, 2025 — Business
As part of its winter menu expansion, Starbucks introduces the 'Blackberry Sage Refreshers,' blending sweet and herbaceous flavors into its Refreshers lineup. Designed to offer a refreshing yet balanced option for colder months, these beverages incorporate green coffee extract along with the bold combination of blackberry and sage, resulting in a distinctive flavor and vibrant hue.
The lineup includes several variations. First, the 'Blackberry Sage Refresher' features "sweet blackberry flavors enhanced by subtle notes of sage, shaken with ice and green coffee extract, and finished with dried blackberry inclusions and a light dusting of sage." For those seeking a brighter taste, the 'Blackberry Sage Lemonade Refresher' introduces lemonade for a crisp, tart finish. Meanwhile, the 'Midnight Drink' offers a creamy alternative by "blending blackberry and sage flavors with a coconut beverage."
These seasonal beverages will be available in Starbucks stores across Canada beginning February 4 for a limited time, while supplies last.
Image Credit: Starbucks Canada
The lineup includes several variations. First, the 'Blackberry Sage Refresher' features "sweet blackberry flavors enhanced by subtle notes of sage, shaken with ice and green coffee extract, and finished with dried blackberry inclusions and a light dusting of sage." For those seeking a brighter taste, the 'Blackberry Sage Lemonade Refresher' introduces lemonade for a crisp, tart finish. Meanwhile, the 'Midnight Drink' offers a creamy alternative by "blending blackberry and sage flavors with a coconut beverage."
These seasonal beverages will be available in Starbucks stores across Canada beginning February 4 for a limited time, while supplies last.
Image Credit: Starbucks Canada
Trend Themes
1. Herb-infused Beverages - Innovative combinations of herbs, like sage in beverages, are disrupting the flavor profiles traditionally found in the drink industry.
2. Seasonal Menu Innovation - The emphasis on limited time seasonal offerings is creating exclusive customer experiences that drive repeat business and brand loyalty.
3. Plant-based Ingredients - Drinks using plant-based components, such as coconut beverages, cater to the growing consumer demand for dairy alternatives.
Industry Implications
1. Beverage Industry - The beverage industry is transforming with the introduction of diverse flavors and seasonal offerings to entice consumers year-round.
2. Herbal Products Market - The herbal products market sees growth as businesses integrate unique, natural ingredients like sage into mainstream consumables.
3. Plant-based Food & Beverage - The plant-based food and beverage industry is expanding with innovative approaches that appeal to health-conscious consumers seeking dairy-free options.
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