The New Maple Macchiato Screams Canadian Pride
Jennifer Paul — March 12, 2014 — Lifestyle
The new Maple Macchiato from Starbucks launches in Canada and offers a little pride in every cup. I am a huge Caramel Macchiato fan so this is most definitely something I will be trying.
Starbucks Canada has rolled out different flavored macchiatos in the past, including caramel and hazelnut, but this one is specific to our territories. The stereotypical flavor should come as no surprise. We did have Maple Moose Lay's chips win the contest and defeat some pretty delicious chip recipes.
The Maple Macchiato has real Canadian maple syrup drizzled on top, which alone makes it sound absolutely appealing. All of this with a mixture of steamed milk, vanilla syrup and a shot of espresso. You are able to order the drink hot or iced. The drink is supposedly “super super Canadian,” according to Vancouver-based food blogger DesignGirl. We wouldn’t be surprised if it came with a free beer and a donut.
Starbucks Canada has rolled out different flavored macchiatos in the past, including caramel and hazelnut, but this one is specific to our territories. The stereotypical flavor should come as no surprise. We did have Maple Moose Lay's chips win the contest and defeat some pretty delicious chip recipes.
The Maple Macchiato has real Canadian maple syrup drizzled on top, which alone makes it sound absolutely appealing. All of this with a mixture of steamed milk, vanilla syrup and a shot of espresso. You are able to order the drink hot or iced. The drink is supposedly “super super Canadian,” according to Vancouver-based food blogger DesignGirl. We wouldn’t be surprised if it came with a free beer and a donut.
Trend Themes
1. Maple Macchiato - The introduction of the Maple Macchiato offers a disruptive innovation opportunity in the specialty coffee industry, appealing to Canadian pride and unique flavors.
2. Flavored Macchiatos - The expansion of flavored macchiatos presents a disruptive innovation opportunity for Starbucks to attract customers with diverse taste preferences and create a wider range of drink options.
3. National Pride Drinks - The introduction of patriotic specialty drinks, like the Maple Macchiato, presents a disruptive innovation opportunity for brands to tap into national pride and create limited-edition products that resonate with consumers.
Industry Implications
1. Specialty Coffee - The specialty coffee industry has a disruptive innovation opportunity to experiment with unique flavors, such as Canadian maple, to attract customers and differentiate their offerings.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of patriotic specialty drinks by creating new and innovative products that celebrate national pride and appeal to consumers' sense of identity.
3. Snack Foods - The snack foods industry can explore the concept of incorporating national flavors, like maple, into their products to create disruptive innovations that cater to consumers' patriotic sentiments.
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