Starbucks Dreams Up Theatrical Drinks Celebrating Wicked
Amy Duong — October 22, 2024 — Pop Culture
Starbucks works together with Universal Pictures to create a line of theatrical drinks to celebrate the new Wicked movie launching soon. It features the Pink Potion honoring Glinda and Elphaba's Cold Brew, both of which are launched today. Each drink showcases the different personalities of the leading witches. The Pink Potion has Mango Dragonfruit Refrshers blended with coconut milk and freeze-dried dragonfruit pieces and strawberry cold foam on top. The Cold Brew takes the signature coffee with a twist of peppermint syrup and matcha cold foam for color.
Beverage developer at Starbucks, Natalia Vasquez shares, "When dreaming up this beverage, we were inspired by Glinda’s bright character and her iconic association with all things pink. This colorful beverage is topped with a nondairy cold foam infused with strawberry puree to add even more pops of pink, along with colorful candy sprinkles for a drink that is as vibrant as Glinda herself.” Rosalyn Batingan adds, "We were inspired by Elphaba’s bold energy and stunning green skin when creating this recipe. Our signature cold brew gets an unexpected twist of peppermint topped with a nondairy matcha cold foam for a touch of Elphaba’s famous green, finished with colorful candy sprinkles.”
Image Credit: Starbucks
Beverage developer at Starbucks, Natalia Vasquez shares, "When dreaming up this beverage, we were inspired by Glinda’s bright character and her iconic association with all things pink. This colorful beverage is topped with a nondairy cold foam infused with strawberry puree to add even more pops of pink, along with colorful candy sprinkles for a drink that is as vibrant as Glinda herself.” Rosalyn Batingan adds, "We were inspired by Elphaba’s bold energy and stunning green skin when creating this recipe. Our signature cold brew gets an unexpected twist of peppermint topped with a nondairy matcha cold foam for a touch of Elphaba’s famous green, finished with colorful candy sprinkles.”
Image Credit: Starbucks
Trend Themes
1. Movie-themed Beverages - Beverage companies creatively align their products with popular films, transforming drinks into experiential marketing tools.
2. Color-infused Refreshments - Bright and visually appealing beverages tap into the consumer desire for Instagrammable moments, making drinks a visual treat.
3. Collaborative Product Launches - Cross-industry collaborations between beverage brands and entertainment companies foster unique product offerings and brand engagement.
Industry Implications
1. Beverage Industry - Leveraging themed beverages, companies in this industry can create limited-edition products that captivate consumer interest.
2. Entertainment Industry - Film studios partner with popular brands to enhance fan engagement and generate buzz around new releases.
3. Marketing Industry - Innovative marketing strategies involving cross-promotions enable brands to reach wider audiences through creative campaigns.
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