The Starbucks x Wicked Collab Features Two Distinct Witchy Drinks
Debra John — October 21, 2024 — Marketing
Starbucks x Wicked will launch a collaboration on Tuesday, October 22, in Canada, inspired by the enchanting world of Oz and its beloved characters and settings, including the Emerald City. As part of this partnership, two new beverages will be introduced, 'Glinda’s Pink Potion' and 'Elphaba’s Cold Brew.'
To begin with, Glinda’s Pink Potion is a vibrant drink made with 'Mango Dragonfruit Starbucks Refreshers Beverage.' It is "hand-shaken with a creamy coconut beverage, ice, and a scoop of real freeze-dried dragonfruit." Additionally, this pink-themed beverage is topped with nondairy strawberry cold foam and colorful candy sprinkles.
On the other hand, Elphaba’s Cold Brew offers a different flavor profile, featuring 'Starbucks Cold Brew' sweetened with peppermint-flavored syrup. This beverage is topped with nondairy matcha cold foam and dusted with green candy sprinkles similar to Glinda's Pink Potion. Overall, these unique drinks capture the colorful essence that reflects the themes of Wicked.
Image Credit: Starbucks
To begin with, Glinda’s Pink Potion is a vibrant drink made with 'Mango Dragonfruit Starbucks Refreshers Beverage.' It is "hand-shaken with a creamy coconut beverage, ice, and a scoop of real freeze-dried dragonfruit." Additionally, this pink-themed beverage is topped with nondairy strawberry cold foam and colorful candy sprinkles.
On the other hand, Elphaba’s Cold Brew offers a different flavor profile, featuring 'Starbucks Cold Brew' sweetened with peppermint-flavored syrup. This beverage is topped with nondairy matcha cold foam and dusted with green candy sprinkles similar to Glinda's Pink Potion. Overall, these unique drinks capture the colorful essence that reflects the themes of Wicked.
Image Credit: Starbucks
Trend Themes
1. Cinema-inspired Beverages - Collaborations between iconic films and beverage companies foster creative drink options that enhance consumer engagement through nostalgia and storytelling.
2. Specialty Cold Foam Toppings - The rise of innovative cold foam toppings, like nondairy strawberry and matcha, appeals to health-conscious consumers looking for unique flavor experiences.
3. Nostalgic Branding Collaborations - Brands leveraging popular cultural references, such as movies, can create buzz and attract diverse customer bases by tapping into shared nostalgia.
Industry Implications
1. Coffee and Beverage - The coffee and beverage industry can explore themed drinks and limited-edition collaborations to drive seasonal engagement and boost sales.
2. Entertainment and Media - Cross-industry collaborations with beverage brands open new avenues for promoting film releases and extending the reach of media properties.
3. Food and Flavor Innovation - Developers in food and flavor technology can create novel ingredients and textures to elevate everyday products and offer consumers new taste experiences.
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