Starbucks' Frozen Dessert Snack is a Twist on the Traditional Dumpling
Laura McQuarrie — June 5, 2014 — Lifestyle
References: news.starbucks & brandeating
This summer in China, Starbucks will be introducing a new kind of frozen dessert snack, in the form of dessert dumplings named 'Dragon Dumplings.'
The frozen dessert dumplings are filled with a mixture of shaved ice, coffee, tea and fruit flavors. With all of this colorful goodness inside, it would be a shame not to be able to see it all, which is why the Dragon Dumplings have translucent shells.
As well as just being a tasty way to beat the summer heat, the dumplings are being introduced as part of a tribute to China's annual Dragon Boat Festival, which dumplings have been a part of for over 2,000 years. Starbucks' new take on dumplings includes flavors like Strawberry & Cream, Earl Gray Jelly, Mango, Green Tea & Red Bean, as well as Coffee Almond.
The frozen dessert dumplings are filled with a mixture of shaved ice, coffee, tea and fruit flavors. With all of this colorful goodness inside, it would be a shame not to be able to see it all, which is why the Dragon Dumplings have translucent shells.
As well as just being a tasty way to beat the summer heat, the dumplings are being introduced as part of a tribute to China's annual Dragon Boat Festival, which dumplings have been a part of for over 2,000 years. Starbucks' new take on dumplings includes flavors like Strawberry & Cream, Earl Gray Jelly, Mango, Green Tea & Red Bean, as well as Coffee Almond.
Trend Themes
1. Frozen Dessert Snacks - Opportunity for innovative flavors and unique presentation in the frozen dessert market.
2. Translucent Food - Transparency becomes a popular feature for food products, offering a visually appealing and interactive dining experience.
3. Cultural Tributes - Incorporating cultural elements into food products as a way to honor traditions and create a unique brand story.
Industry Implications
1. Food and Beverage - An opportunity for food and beverage companies to explore new flavors and creative packaging in the frozen dessert market.
2. Hospitality - Restaurants and cafés can incorporate translucent food items into their menus to provide an intriguing dining experience and attract customers.
3. Food Retail - Supermarkets and grocery stores can introduce frozen dessert dumplings as a unique and culturally-inspired product to attract customers and increase sales.
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