Starbucks Japan Royal Earl Grey Bouquet Comes in Hot and Cold Options
Michael Hemsworth — December 20, 2024 — Lifestyle
References: starbucks.co.jp & soranews24
The Starbucks Japan Royal Earl Grey Bouquet is a new menu item from the brand's regional headquarters in Japan that will provide consumers with a florally flavored option to try out this winter. The flavor profile comes in the Royal Early Grey Bouquet & Tea Latte as well as a Frappuccino to offer patrons a dink that matches their preference for hot or cold refreshments. The drinks are crafted with an original blend of Earl Grey tea along with bergamot, oolong tea and jasmine tea along with a pink lavender-flavored mousse.
The Starbucks Japan Royal Earl Grey Bouquet drinks are headed to participating locations starting December 26, but will only be on offer through January 14, 2025.
The Starbucks Japan Royal Earl Grey Bouquet drinks are headed to participating locations starting December 26, but will only be on offer through January 14, 2025.
Trend Themes
1. Floral-flavored Beverages - The introduction of floral-infused drinks, such as Earl Grey Bouquet, highlights a growing consumer interest in botanical ingredients.
2. Seasonal Beverage Experiences - Limited-time offerings like these showcase the increasing popularity of seasonal menu items designed to drive consumer excitement and foot traffic.
3. Multisensory Beverage Profiles - Crafting drinks with complex flavors and textures, including floral mousses, taps into the demand for beverages that offer a multisensory experience.
Industry Implications
1. Cafe Chains - Floral-flavored drinks offer cafe chains a way to differentiate their menu and attract trend-seeking consumers.
2. Flavoring and Ingredients - The demand for unique beverage profiles creates opportunities for ingredient suppliers to innovate with new floral and botanical blends.
3. Food and Beverage Marketing - The trend of limited-time, seasonal products signals a shift towards dynamic marketing strategies that capitalize on exclusivity and novelty.
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