Picking a bottle of wine can be like browsing a bookstore for a new novel--first impressions count; if these examples of fashionable liquor were books, they would all be best sellers based solely on their 'covers.' With chic illustrations and tasteful typography, some people might be loathe to crack them open since they would make such great decor pieces as well.
From exotic oriental influences to animal prints and, of course, minimalist designs in general, these examples of fashionable liquor are great options not only for personal collections, but as gifts to friends, family and acquaintances. Designers and alcohol companies are becoming more aware of the power of looks, making sure that their branding and labeling is on par with the quality of liquor being sold.
38 Examples of Fashionable Liquor
From Luxe Leopard-Print Wines to Oriental Whisky Branding:
Meghan Young — Jul 24, 2014 — Art & Design

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Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation

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Ceramic Bottle Branding
Zago TerraCotta Beer Packaging Was Designed to Communicate Craftsmanship

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Illusory Paper Vino Packaging
The Crest Cardboard Wine Bottle Gives Boxed Wine a Premium Look
37
Font Themed Wine Branding
The Helvetica Typeface Served as Brand Inspiration and Wine Design
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Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
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Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
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Vulgar Beverage Branding
Bliss Fruit Wine Packaging Displays Indelicate Images of Food Consumption
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Therapeutic Wine Branding
The Therapist Bottles Humorously Suggests Wine Therapy
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Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
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Luxe Leopard-Print Wines
The New Moet & Chandon Fine Wine is Roaring with Luxury
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Optical Illusion Labels
Cruor Barolo Wine Packaging Employs a Visual Trick for Clever Branding
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$215,000 Champagne Collections
The Ace of Spades Dynasty Collection Breaks Most Liquor Budgets
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Conscious Graphic Vino Branding
Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed
27
Dated Drink Branding
DD/MM/YY Tequila Packaging Seals in the Beverage for Later Enjoyment
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Whimsical Underwater Illustrated Branding
The Hidden Sea Label Gives Us a Taste of Life Underwater
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Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
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Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
23
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
22
Blackout Booze Branding
The 'Black Vodka' Packaging Features Amnesia-Inducing Designs
21
Location-Specific Wine Bottles
Anecoop Winery's Product Packaging is Varied for Different Markets
20
Vice-Spiced Rums
This Spiced Rum Drink Boasts the Taste of Coffee & Cigarettes
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Spotted Matrix Marketing
Ninety Wine Packaging Has a Dotted Grid to Graphically Represent Quality
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Alluring Earthy Branding
The Ignios Orígenes Wine Label Expresses its Identity with Texture
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Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
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Eastern Whisky Branding
The Johnnie Walker China Bottle Marries The Past with the Present
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Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
14
Crisp Scarecrow Branding
The Guardians Wine Packaging Features the Image of Original Vine Stewards
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Punctilious Vino Packaging
Coma Wine Branding Alludes to the Vinyard's Attention to Detail
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Ink-Dipped Alcohol
White Pike Whiskey Packaging Has a Sharp Monochromatic Image
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Silk-Inspired Wine Packaging
Alex Beltechi Made a Label Look Similar to the Soft Fabric
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Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
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Sassy Wine Branding
Shameless Hussy's Wine Bottle Labels Feature Bold Lipstick Doodles
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Handpainted Wine Branding
Each of 96 Wines' Wine Label Designs Are Individually Painted
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Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
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Lunar-Inspired Wine Packaging
MoonCook is a Conceptual Branding Project for Wine
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Sweet Seed Head Branding
Ouzo Thoukis Packaging Expresses a Natural Lightness of the Liquor Within
4
Laboratory Booze Branding
Oola Vodka Takes the Scientific Approach to Bottling Its Beverages
3
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
2
Quarter-Century Celebratory Bourbon
Booker's 25th Anniversary Bourbon Boasts the Brands History
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Cocoa-Flavoured Bourbon
The Kings County Distillery Chocolate Whiskey is Sweet and Savory
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Ultra-Luxurious Scotch Whiskies
The Glenfiddich 23 Year Old Grand Cru is the Epitome of Opulence
Lunar New Year Whiskies
James Jean Designs Johnnie Walker Blue Label's Lunar New Year Bottle
Vibrant Zodiac-Inspired Tequila Bottles
Tequila Don Julio 1942 Debuts Year of the Snake Edition
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
Prestigious Whisky Expressions
Glenfiddich Showcases Its Ultra-Luxurious Grand Series
Artistic New Year Spirits
These Glenfiddich Lunar New Year Releases are Limited-Edition
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
New Year Whiskey Pop-Ups
Glenfiddich Offers a New Year Iteration of Its Single Malt Scotch Whisky
Crystal Bottled Luxury Fragrances
Dior and Baccarat Designs the Limited-Edition Sauvage Elixir
Scotch Sipping Jackets
Aberfeldy Created a Jacket to Enhance the Sensory Experience of Scotch
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
AI-Designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Exquisite Cognac Bottles
Hennessy Debuts its Exclusive Lunar New Year Limited-Edition Collection
Drop-Shaped Perfume Bottles
Marilyn Monroe Inspired the Limited-Edition No. 5 L'Eau de Chanel
Outdoor-Ready Luxurious Fashion Series
Fendi Unveils its Latest Collection Made for FW24
Lustrous Snake-Inspired Bottle Designs
Remy Martin Collaborates with Huang Yu Xing
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Las Vegas Cognac Pop-Ups
LOUIS XIII Cognac Hosts an Exclusive Vegas Boutique Pop-Up
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Ultra-Luxurious Eyewear Collections
Christian Louboutin Debuts Its First Eyewear Collection
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Fashion Designer-Approved Luxury Spirits
Johnnie Walker and Olivier Rousteing Captivate Audiences
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Curated European Wine Collections
Vinat is a Sister-Founded Company with a Cheeky Aesthetic
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Black-Owned Alcohol Brands
Sable Bourbon Celebrates Heritage and the Art of Whisky Making
Lunar New Year-Inspired Bottles
Martell Unveils the New L’Or de Jean Martell Zodiac Edition
Jeweler-Created Rum Bottles
This Havana Club Añejo 7 Años Bottle by Jonathan Raksha is Dazzling
Elegant Perfume Collection
Christian Dior's Les Esprits De Parfum Collection Boasts Five Scents
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Neo-Pop Rum Bottles
Artist Richard Orlinski Co-Designed the Bottles for Dictador Game Changer
Australian French Oak Wines
Penfolds and NIGO Release a Collaborative Wine as a Final Send-off
Whiskey Elegant Leisurewear
Chivas Regal x Falguni Shane Peacock Debut Luxe Tracksuit Collection
Generative Art Cognac Bottles
Hennessy and Florian Zumbrunn Collaborated on Special Packaging
Luxury Bohemian Fashion Brands
Tiger and the Monkey Emphasizes Adventure and Style
Numbered Collectible Whisky Bottles
Johnnie Walker Black Label Squid Game Sports a Special Design
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Luxury Herb-Dominant Fragrances
Montblanc Debuts a New Fragrance Line with Four Musky Scents
Wine-Inspired Limited-Edition Scotch Whiskies
Glenfiddich Launches the 31-Year-Old Grand Chateau
Masculine Fashion House Jewelry
The Louis Vuitton Les Gastons Vuitton Collection is Demure
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Fragrance-Integrated Fashion Accessories
Versace Integrates the Bright Crystal Perfume to Shoes
Exquisite Artist-Designed Spirits
Rémy Martin and Anish Kapoor Collaborate on a Stunning Bottle
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
Vegan-Friendly Champagne Accessories
The Stella McCartney x Veuve Clicquot Collection is Playful
Lunar New Year-Inspired Libations
Glenfiddich & Raku Inoue Create A Gift For Blossoming Futures
Artistic Luxury Fashion Collections
Saks and LOEWE Launched Their Fall/Winter 2024 Collection
Imitation Book Accessories
Novel Bookwallets Mimics Novels and Film Books for Small Leather Goods
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Sleek Monochrome Spirit Bottles
Jägermeister and PANTONE Color Institute Create New Bottles
Ready-to-Pour Vodka Martinis
SKYY Martinis Introduce a Well-Crafted Martini in a Bottle
Juicy Wine Cocktails
Drop Needle Drinks Combines California Sparkling Wine and Zesty Citrus Juice
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Fashion Brand Lavender Perfumes
MSCHF Unveils its Fabuloso Perfume with a Violet Hue
Boundary-Pushing Whiskey Products
Jefferson's Bourbon Expands to Ontario Through the Lcbo
Naturally-Inspired Whiskey Ranges
The Singleton Garden of Abundance Whiskies Include Four Options
Cocktail-Inspired Wine Collections
Oliver Winery Launches Its New Signature Cocktail Collection
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Wine Cask-Aged Spirits
The Glenmorangie Pursuit of Passion Wine Cask Collection is Premium
Artisinal Tequila Bottles
Olmeca Silver Tequila Celebrates Tradition with Limited-Edition Bottles
Apple Wine Cocktails
The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Mutant Superhero Gin Bottles
Aviation American Gin Launches Exclusive Wolverine Gin Bottle
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Symbolic Lunar Cognacs
Martell Unveiled its Cordon Bleu Lunar New Year Limited Edition Cognac
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Annual Whiskey Bottle Releases
Woodford Reserve Unveils Its Limited-Edition 2025 Derby Bottle
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Modernized Vermouth Spirit Ranges
The Martini Range Has Been Refined by Bacardi Limited
Lunar New Year Cognacs
ABK6 Cognac Unveiled a Limited-Edition Spirit Ahead of the New Year
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Luxurious Whisky Home Products
Ashley Stark Home Boasts the Sleek Alba Gift Set
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Provocative Can Designs
Djuce Merges Provocative Internet Art with Rebellious Wine
Renaissance-Muse White Wines
Robilant Creates Renaissance Design for Winebow’s Flora Lisa
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Prohibition-Themed Whiskey Lines
Buffalo Trace Distillery Debuts Its Second Prohibition Collection
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Après Ski-Inspired Wine Collections
Avaline’s Après Ski Holiday Collection is Expertly Curated
Lunar Celebration Cognacs
Maison Courvoisier & Jiannan Huang Collaborated on The Dragon Collection
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Ultra-Elegant Glassware Designs
Stefanie Hering Recently Expanded Its Domain Glass Series
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Sustainably Wrapped Gin Bottles
Lind & Lime Gin Launched Reusable Organic Cotton Gift Wrap
Fashion House Teapot Exhibitions
A Selection of Designers Craft the Loewe Teapots Exhibition
Affordable Globally Sourced Wines
Asda Wine Atlas Provides a Journey Around the World Through Wine
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Aromatic Cocktail Bitters
Luxardo's Aromatic Infused Cocktail Bitters Add Depth to Drinks
Tartan-Patterned Spirit Campaigns
The Glenlivet and Lochcarron Present a New Bespoke Tartan
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
Holiday Wine Assortments
Firstleafs 'Wine Bundles' are Perfect for Festive Gatherings
Floral-Themed Wine Tastings
Vinebox's Wine Bouquet Tasting Experience Highlights Notes Like Rose
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Whiskey-Inspired Cocktail Glasses
Awaz Glasses Feature Intricate Illustrations
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Wine-Inspired Gin Spirits
Le Gin 13 is Tailored for Wine Afficianados
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles