The Crest Cardboard Wine Bottle Gives Boxed Wine a Premium Look
Amelia Roblin — February 18, 2013 — Eco
References: behance.net & packagingoftheworld
With the Crest Cardboard Wine Bottle concept, boxed and bottled vinos aren't looking so different. It's a rarity to find a truly high-quality fermented grape beverage in that's sold in a carton, yet this branding scheme by Miiro Seppänen strives to change that.
Predominantly taking the form of a triangular prism, the container is folded from thick stock coated paper and glued securely to seal in its contents. It's been given the hint of a curved contour towards the top to allude to the silhouette of an elegant bottle neck. It's also been accessorized with a realistic PET plastic top for a spout, stopped familiarly with a cork. The Crest Cardboard Wine Bottle fits in with the other products on the liquor store shelf, but boasts more efficient shipping and more potential for printed graphic design.
Predominantly taking the form of a triangular prism, the container is folded from thick stock coated paper and glued securely to seal in its contents. It's been given the hint of a curved contour towards the top to allude to the silhouette of an elegant bottle neck. It's also been accessorized with a realistic PET plastic top for a spout, stopped familiarly with a cork. The Crest Cardboard Wine Bottle fits in with the other products on the liquor store shelf, but boasts more efficient shipping and more potential for printed graphic design.
Trend Themes
1. Cardboard Wine Bottle - Creating wine packaging from cardboard for more efficient shipping and sustainable material use.
2. Boxed Wine Premiumization - Elevating boxed wine packaging to appeal to consumers looking for a more premium experience.
3. Alternative Wine Packaging - Exploring new forms of wine packaging beyond traditional glass bottles and boxed wine.
Industry Implications
1. Wine and Spirits - Opportunity to innovate wine packaging with new materials and designs that appeal to environmentally-conscious consumers.
2. Packaging - Opportunity to develop sustainable and efficient packaging solutions for the wine industry.
3. Printing - Opportunity to leverage specialized printing and graphic design techniques on alternative wine packaging materials.
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