Glenfiddich & Raku Inoue Create A Gift For Blossoming Futures
References: selfridges & highsnobiety
As Lunar New Year is just around the corner, Japanese artist Raku Inoue works together with Glenfiddich to celebrate the year of the Wood Dragon with the A Gift For Blossoming Futures drink. It is the Glenfiddich 21-year-old Gran Reserva with a Lunar New Year gift box design. It is inspired by nature and the mythical Wood Dragon and to honor this upcoming year, the detailed look by Raku Inoue brings life to the story.
Every zodiac year is connected to one of the five elements in Chinese philosophy which is made up of wood, metal, water, earth, and fire. Wood is known to be a symbol of growth and development. Inoue notes, "Lunar New Year represents renewal, and what better symbol than nature? My aim was to take you on a journey to the great outdoors, harnessing some of the most magnificent elements. Fu Lu, the Glenfiddich Stag, is formed and crafted petal by petal, element by element from natural materials, fitting this auspicious moment in time."
Image Credit: Denis Koval
Every zodiac year is connected to one of the five elements in Chinese philosophy which is made up of wood, metal, water, earth, and fire. Wood is known to be a symbol of growth and development. Inoue notes, "Lunar New Year represents renewal, and what better symbol than nature? My aim was to take you on a journey to the great outdoors, harnessing some of the most magnificent elements. Fu Lu, the Glenfiddich Stag, is formed and crafted petal by petal, element by element from natural materials, fitting this auspicious moment in time."
Image Credit: Denis Koval
Trend Themes
1. Lunar New Year-inspired Libations - Glenfiddich and Raku Inoue collaborate on a drink inspired by the Wood Dragon, incorporating nature-inspired design into the packaging.
2. Celebrating Nature in Lunar New Year Designs - Raku Inoue's intricate designs for the Glenfiddich gift box bring to life the symbol of growth and development represented by the Wood Dragon in Chinese philosophy.
3. Renewal and Nature in Lunar New Year Celebrations - The A Gift For Blossoming Futures drink by Glenfiddich and Raku Inoue combines the themes of renewal and the great outdoors, symbolizing growth and development in the new year.
Industry Implications
1. Alcoholic Beverages - The collaboration between Glenfiddich and Raku Inoue showcases the potential for unique packaging design and storytelling in the alcoholic beverages industry.
2. Art and Design - Raku Inoue's intricate and nature-inspired designs for the Glenfiddich gift box demonstrate the value of artistic collaborations in creating visually appealing products.
3. Lunar New Year Celebrations - The A Gift For Blossoming Futures drink by Glenfiddich and Raku Inoue offers a unique and creative way to celebrate the Lunar New Year, incorporating elements of nature and tradition.
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