For those looking for drinking experiences that are out of the ordinary, there's plenty of services, events and products available.
For example, the 'Four Seasons Vali' is geared towards men with a taste for bourbon. The spa offers treatments like the 'From Boots to Booze Men's Pedicure,' the 'Bourbon Cowboy' and the 'Men's Cut and a Cold One.' Targeted towards men looking to pamper themselves, the Four Seasons Vali incorporates traditionally masculine elements to make them feel more comfortable with the services provided.
On the other hand, the 'Aire Ancient Baths' in NYC is perfect for wine lovers, as the spa gives them the opportunity to take part in what's called a 'Red Wine Ritual.' Also featured in these unique drinking experiences is the subscription service offered from Hurd. Along with craft beers, the company provides 7 inch vinyl records that can be enjoyed while sipping the beverages.
15 Unconventional Drinking Experiences
From Beer-Sponsored eSport Events to Food-Paired Deliveries:
Riley von Niessen — Dec 20, 2016 — Marketing
15
Experiential Wine-Making Shops
Toronto's Fermentations Helps Consumers DIY Their Favorite Drinks
14
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
13
Male-Oriented Spas
This Male Spa Offers a Variety of Bourbon-Based Treatments
12
Beer-Brewing Pizzerias
London's 'CRATE Brewery & Pizzeria' is Housed in an Old Factory
11
Beautifying Red Wine Baths
'Castello di Casole' Offers a Spa Treatment Based Around Wine
10
Booze-Slinging Arcades
Chicago's 'Emporium Arcade Bar' Combines Craft Beer with Old-school Games
9
Restored 1920s Bowling Alleys
'Highland Park Bowl' is a Historically Accurate Recreation
8
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
7
Musical Beer Subscriptions
Hurd Delivers 7 Inch Vinyls Paired with Craft Beers
6
Wine-Soaked Spa Experiences
New York's Aire Ancient Baths Spa Offers a Luxurious Red Wine Bath
5
Beer-Themed Board Games
'Craft Beer the Board Game' Involves Collecting Resources for Recipes
4
Food-Paired Alcohol Deliveries
DoorDash is Expanding to Provide Alcohol On-Demand in SoCal
3
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
2
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
1
Historical Beer Museums
'Brew: The Museum' is Slated to Open in Pittsburgh in 2018
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Olympics-Inspired Bourbon Cocktails
Taffer’s Browned Butter Bourbon Embraced Olympic Celebrations
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Gamified Wine Kits
The Grape Detective by Vinebox Has Tasters Match Wines with Their Profiles
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Next-Gen Bourbon Campaigns
Worth the Envy by Angel's Envy Challenges Bourbon Culture Perceptions
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Takeaway Tasting Menus
Ynyshir Partners with Uber Eats to Create a Tasting Menu for Home Delivery
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Experiential Chocolate Events
Ghirardelli's Sampling Experience in Toronto Offers Indulgent Treats
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Wellness-Inclusive Boutique Hotels
The Bellyard Hotel in Atlanta Provides In-Room IV Therapy
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Functional Mushroom Beverages
High Ground Elixirs' Zero-Alcohol Drinks Boast Adaptogenic Benefits
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Sensualized Dinner Dates
The K-Y Desire Darkroom Inspires Romance & Rediscovery
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Festive Non-Alcoholic Apéritifs
De Soi's St. Moritz Mule Remixes the Classic Moscow Mule
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Exquisite Single-Malt Scotch Pairings
The Balvenie Enhances Summer Celebrations with Class
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Flavorful Vodka Seltzers
Playboy Ventures into Premium Vodka Seltzer Market with PLAY HARD
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Candy-Paired Wine Tastings
Vinebox's Candy Pairing Tasting Experience Matches Candy to Wine
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Comfort-Focused Wellness Experiences
Hotel X Toronto Now Offers Spa Services Inside Guest Rooms
Unconventionally Flavored Distillates
Diistil's At-Home Range Includes Varieties Like Soy Sauce
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
Naturally Infused Bourbons
Five Springs Infused Bourbon Debuted for the "Bourbon Curious"
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Super Natural Sparkling Drinks
YEW Blends British Water and a Hint of Fruit for Sweetness
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Ready-To-Drink Classic Cocktails
GoodDays Focuses on Convenience and Quality in a New Market
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Non-Alcoholic Botanical Brewers
COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Cold Plunge Experiences
Othership is a Hot Sauna and Cold Plunge Experience in New York City
Customized Dirty Drinks
Cool Sips Makes Specialized Beverages of Any Kind at NYC Event
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Après Ski-Inspired Wine Collections
Avaline’s Après Ski Holiday Collection is Expertly Curated
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Rare Alcohol Trading Platforms
Spiritory is a Marketplace for Rare Wines and Spirits
Dual-Floor Cocktail Bars
New York's Sip & Guzzle Offers a Unique Environment on Each Floor
Collaborative Music-Inspired Bar Menus
HIMKOK and Sony Music Norway Partnered for a New Menu
Bar-Quality Canned Cocktails
These Round Barn Distillery RTD Cocktails Come in Four Flavors
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Repurposed Train Carriage Experiences
Supperclub.tube Presents a Unique Six-Course Dining Event
Fantastical Brewing Experiences
The Cauldron NYC Hosts a Wizard Afternoon Tea Experience
Experimental Herbal Liqueurs
9556 Nights of Exploration is a Limited Jägermeister Expression
Cold-Pressed Drink Lineups
These Vitality Bowls Cold-Pressed Drinks Come in Several Varieties
Outdoor Wine Experience Bundles
Josh Cellars Debuts a Limited-Edition Summer Sipper Bundle
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Festive Cocktail Concierges
The Cutwater Holiday Concierge Supports Seamless Seasonal Entertaining
Non-Alcoholic Beer Deals
Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C.
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Curated Dad-Specific Wine Boxes
MYSA Natural Wine Offered the Dad's Grill & Chill Wine Pack
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
University Team-Supported Beverage Partnerships
GoodDays Partners with Kennesaw State University
Low-ABV Wine Ranges
Nice Session Wines Have a 3.4% ABV and Come in Two Options
Organic Wine Tasting Initiatives
Avaline & Williams Sonoma Mark the Start of the Summer Season
Aromatic Cocktail Bitters
Luxardo's Aromatic Infused Cocktail Bitters Add Depth to Drinks
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Cheeky Alcoholic Ranges
Browne Family Vineyards Has Expanded Its Do Epic Sh*t Product Line
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Overlooked Wine Bottle Experiences
Bocca Di Lupo Introduces 'An a to Z Di Vini Divini'
Experimental Peruvian Spirits
The SUYO Exploratory Series Shares Unique Varietals & Methods
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Wood-Finished Bourbon Flights
RD1 Spirits Created an At-Home Bourbon Experience in a Box
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Premium Alcohol Dining Rooms
Le Bristol Paris to Offer First-Ever Dom Pérignon Dining Room
Bold Bourbon Barrel Ales
This Beer Made With Orange Peels, Cherries & Kentucky Bourbon Goodness
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Premium Private-Import Spirits
Varon Spirits Boasts Elevated and Exclusive Drinking Experiences
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates
Wine-Tasting Charity Events
Vineyards in the Valley Supports Health Programs in Haiti
Snackable Martini Cocktails
Bar Valentina Serves The Snack Size Happy Hour with a “Teeny ‘Tini”