The K-Y Desire Darkroom Inspires Romance & Rediscovery
Laura McQuarrie — February 1, 2024 — Marketing
References: resy & prnewswire
K-Y found that 60% of couples want to be as intimate year-round as they are on Valentine's Day and to help with this, the brand is inviting partners into the K-Y Desire Darkroom. There were 50 reservations available for this experience at Bar Valentina in NYC that quickly sold out, and leading up to February 14th, those with reservations will get to indulge in sensualized eating and drinking under "Darkroom-Core" crimson lighting.
At the event, couples will each enjoy a complimentary Intimate Infusion cocktail prepared with—vodka, framboise, lemon, cremant—and share Yours & Mine Oysters. And to keep the amorous experience going, couples can choose to continue their date night at home with an exclusive and spicy Pot De Crème dessert recipe and goodie bag featuring K-Y Yours & Mine lubricant.
At the event, couples will each enjoy a complimentary Intimate Infusion cocktail prepared with—vodka, framboise, lemon, cremant—and share Yours & Mine Oysters. And to keep the amorous experience going, couples can choose to continue their date night at home with an exclusive and spicy Pot De Crème dessert recipe and goodie bag featuring K-Y Yours & Mine lubricant.
Trend Themes
1. Intimate Dining Experiences - Intimate dining experiences are becoming popular for couples who want to maintain year-round intimacy.
2. Sensualized Eating and Drinking - Sensualized eating and drinking experiences are emerging as a way for couples to enhance their romantic connections.
3. Romantic Date Night at Home - Couples are seeking ways to recreate romantic date night experiences at home for a continued sense of intimacy.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the demand for unique and intimate dining experiences.
2. Food and Beverage - The food and beverage industry can create and offer sensualized eating and drinking experiences to cater to couples' desire for romance.
3. Consumer Goods - The consumer goods industry can provide products and services for couples to recreate romantic date night experiences at home.
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