Domestic violence campaigns are crucial to drawing public attention to a subject that is often plagued by silence and stigma. Traditional campaigns have been limited to television, video and print. However, the rise of social media has presented a new way to reach an even wider audience.
Some of the most powerful domestic campaigns are those that are interactive. These particular campaigns capture the viewers' attention and force them to think about the gravity of these issues. These kinds of campaigns can range from bruise-revealing beer coasters to poignant anti-abuse vending machines.
Other domestic violence campaigns have sought to capture public attention by using recognizable iconography. When a viewer is confronted with something familiar, it makes the issue seem that much more real. Some examples of such campaigns include abused princess ads, bruised Barbie dolls and bloodied cartoon characters.
35 Powerful Domestic Violence Campaigns
From Violent Beauty Photography to Abused Princess Ads:
Katherine Pendrill — Jul 16, 2015 — Social Good
34
Abused Princess Ads
These Battered Disney Ads by Saint Hoax Hope to Put an End to Domestic Abuse
33
Bruised Doll Art Projects
Samantha Humphreys' Barbie Doll Art Series Addresses Adult Topics
32
Female-Empowering Street Art
'Stop Telling Women to Smile' Tackles On-Going Street Harassment
31
Deity Domestic Violence Campaigns
India's 'Save Our Sisters' Depicts a Haunting Truth About Abuse
30
Bruise-Revealing Abuse Ads
This Domestic Abuse Campaign Uses Beer Coasters to Deliver Its Message
29
Photoshopped Abuse Awareness Campaigns
This Twitter Campaign Was Inspired by the Ray Rice Scandal
28
Violent Beauty Photography
'Bruised Behind the Mask' Comments on Domestic Abuse
27
Domestic Violence Cartoon Illustrations
Alexsandro Palombo Draws Cartoons Unhappily Ever After
26
Violent Shadow Billboards
UNICEF's Domestic Violence Ad Takes on a Darker Tone at Night
25
Visual Storytelling Cards
Debbie Millman's Poetic Word Play Cards Let You Create Your Own Stories
24
Abused Iconic Characters
The No Violence Against Women Project is Followed by the 'Cowards' Series
23
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
22
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
21
Viral Domestic Abuse Campaigns
The Salvation Army Turns the Dress Debate on Its Head
20
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
19
Domestic Abuse Makeup Tutorials
This Ray Rice Makeup Tutorial Throws Shade at the NFL
18
Bruise-Baring Awareness Ads
'Brother' Designed a Series of Poignant Domestic Abuse Ads
17
Anti-Abuse Vending Machines
The Helpless Machine Made for a Shocking Domestic Violence Campaign
16
Life-Saving Domestic Abuse Apps
The Aspire News App Helps Victims of Domestic Violence
15
Poverty-Violence Awareness Campaigns
The 'Locust Effect' Highlights Violence Against the Poor
14
Haunting Domestic Violence Ads
This World Cup Domestic Abuse PSA Will Chill You to the Bone
13
Violence-Portraying Drink Coasters
The Violent Coasters Aim to Discourage Domestic Abuse
12
Viral Domestic Violence PSAs
Boys Asked to Slap a Girl and Their Response is Eye-Opening
11
Poignant Anti-Violence Photography
This Violence Against Women Photography Series is Raw
10
Athletes Domestic Violence PSAs
Athletes Say 'No More' in the NFL's Domestic Violence PSA
9
Anti-Abuse Fashion Shows
This Domestic Violence Awareness Stunt Takes the Form of a Runway Show
8
Alarming First-Person Abuse Videos
This Woman's Day Video Puts Viewers in Someone Else's Shoes
7
Disturbing Domestic Violence Ads
The No More Superbowl Ad Offers a Haunting Look at Domestic Abuse
6
Object-Blaming Abuse Ads
These Ads Speak Out Against Excuses for Female Domestic Abuse
5
Anti-Violence Beer Coasters
This Tokyo Bar Designed Beer Coasters to Help Combat Domestic Violence
4
Revised Abuse Campaigns
Demus' Facebook Anti-Abuse Campaign Shows How Victims Edit Their Stories
3
Nonviolence Awareness Stunts
Disque Denuncia Staged a MMA Fight Between a Man and a Woman
2
Secretive Safety Apps
Vodafone's Red Light App Disguises as a Mirror and Flashlight
1
Empowering Women Celeb Campaigns
Megan Fox Raises Awareness for International Women’s Day 20
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Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Redesigned Father's Day Cards
CALM & The Or's Father’s Day Redesign Challenges Outdated Messaging
Ethical Tea Branding
Typhoo Fear Free Tea Promotes its Mission to End Sexual Violence
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Food Insecurity Retail Campaigns
Asda 'You Buy, We Donate' Benefits BBC Children in Need
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Interactive Transparency Tracking Tools
World Animal Protection Canada Monitors Wildlife Incidents
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Life-Saving Nail Stickers
Melanoma UK’s Beauty Spotters Campaign Boosts Acral Melanoma Awareness
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Discreet Victim Support Initiatives
VST and Loblaw Have Teamed Up on the Ask for Angela Campaign
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Politically Artful Textile Shows
Barbican Hosts Unravel: The Power and Politics of Textiles in Art
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign